Form C4
1. Course
Code
5. School
7. Delivery:
Location &
Semester
Heriot-Watt University - Course Descriptor
C19BV
2. Course
Title
Management and Languages
Business Venturing
3. SCQF 9
Level
C Wright
SBC
Orkney
Dubai
IDL
Collaborative Partner
Sem 2..
Sem…….
Sem………..
Sem..….2
Sem….
Name…………………….....Sem..…...
None
9. Linked Courses
(specify if synoptic)
10. Excluded Courses
11. Replacement Courses
None
None
Code:
12. Degrees for which
this is a core course
Date Of Replacement:
13. The course may be
delivered to:
UG only
PG only
UG & PG
15
6. Course
Coordinator
Approved Learning Partner
Edin
8. Pre-requisites
4. Credits
Name …………………………………Sem..…..
MA Business Management with Enterprise
14. Available as an Elective?
Yes
No
15. Aims
The course aims to:
 Consolidate knowledge and understanding of the entrepreneurial process
 Develop core skills, applicable to entrepreneurship, such as team working, communication, initiative, creativity, analysis, problem identification and solving
 Have students generate and develop business ideas, critically analyse these and investigate feasibility
 Develop business skills, applicable to entrepreneurship, such as opportunity recognition, market research, presenting
 Equip students with an experience of transferring knowledge into practice by simulating the business planning process
 Develop core skills, applicable to entrepreneurship, such as team working, communication, initiative, creativity, analysis, problem identification and solving
 Develop business skills, applicable to entrepreneurship, such as marketing, financial planning, presenting
 Equip students for potential future ventures by providing a hands-on experience of simulated entrepreneurship.
16. Syllabus
The syllabus covers a range of issues regarding the course topic. An indicative syllabus is as follows:
1. Creativity and ideas
2. Market targeting and the business environment
3. Market research
4. Feasibility testing and proof of concept
5. Business planning
6. Strategic considerations
7. Sources of start-up finance
8. Financial planning
9. Report writing and business presentation
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Form C4
Heriot-Watt University - Course Descriptor
17. Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)
Subject Mastery
Understanding, Knowledge and Cognitive Skills
Scholarship, Enquiry and Research (Research-Informed Learning)
Students will be able to
 Understand the processes of entrepreneurship,
specifically, the processes of opportunity
identification and generation
 Understand the processes of venture creation,
including marketing and financial planning
Students will be able to
 Demonstrate an understanding of creativity and idea/problem identification and
techniques designed to develop these skills
Personal Abilities
Industrial, Commercial & Professional Practice
Students will be able to
 Understand the business planning process
 Prepare a working business plan
 Understand the process of feasibility analysis of
business ventures
 Understand business functions such as market
research
18. Assessment Methods
Method
Duration of Exam
Autonomy, Accountability & Working with Others
Students will be able to
 Understand the importance of team working

Demonstrate the ability to work effectively as
part of a team
Weighting (%)
Communication, Numeracy & ICT
Students will be able to

Demonstrate development of
core skills and business skills,
and apply these to a project
 Demonstrate ability to present
coherently
19. Re-assessment Methods
Synoptic courses?
Method
(if applicable)
Coursework
Duration of Exam
Diet(s)
(if applicable)
100
None
Coursework
Resit
20. Date and Version
Date of Proposal
February 2013
Date of Approval by
School Committee
Date of
Implementation
September 2013
Version
Number
2/2
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