Dr. Jennifer Jurado, Director
Broward County Environmental Planning &
Community Resilience Division
Goals & Objectives
 Achieve and sustain a minimum 10% County-wide per capita
reduction in water use
 30 MGD in water savings over 20 years
 Encourage a stronger water conservation ethic among water
users through increased public education and outreach
 Provide incentives and resources to residents for significant
water savings through plumbing retrofits
 High Efficiency Toilets
 Water Saving devices
Program Accomplishments
 Over $573,000 in rebates issued
 Over 6,000 toilets replaced
 3,013 bathroom aerators
 2,912 kitchen aerators
 4,536 showerheads and other water saving devices
distributed
 Over 206 mil. gallons of water saved

SFWMD /Water Saving Incentives Program $50,000/yr. for 4 years
The City of Hallandale Beach is a
Great Partner!
 Provided over 225 rebates
 One of our most active partners
promoting indoor water
conservation
 Successfully awarded nearly
$20,000 in rebates and devices
to residents
 Has been awarded over $4,000
in state funding
We’re making a SPLASH!
 Water conserving
appliances and fixtures
save money!
 The investment is
recouped in a short time
 Conservation is a triple
bottom line: You save water,
you save money and you are
helping protect our S. Florida
lifestyle!
We’re having some fun!
Our 2015 Campaign
EXCITING, Different
Engaging, SOCIAL
Content Creating
E a r n e d Med i a P r o d u c in g
BWP Program!
Coming March 1- 31, 2015
It’s called…
Our Goals:
 Raise Awareness
 Gain Participation
 Increase Conservation
(and conversation!)
The Grand Prize
One lucky winner will be selected to
win:
WaterOptimizer® irrigation
system
New Energy and Water Saving
Fridge, Washer/Dryer,
Dishwasher
Fixtures for kitchen and bath
WaterSense® Toilets
Here’s How:
 Partner communities
will have up to 3 drop
off locations
 Applicants can submit
online
 No purchase necessary,
but they have to be
creative!
There’s Some Thinking to Do!
Applicants Must:
 Reside in a partner community & be a water
customer
 Completely fill out an application
 Provide creative supporting material that promotes &
reinforces the water conservation theme. Examples
include:
 Build a website
 Write a poem
 Perform a song
 Prepare an essay or
poster
Prepare social media
campaign to get
likes/followers
Anything that can be
evaluated!
 The winner agrees to allow monitoring of water
savings for 1 year.
How People Will Find Out
 Advertising (Radio, TV, Newspaper,
Billboards, Social Media)
 We’ve been talking to PIO’s and partner
reps.
 Facebook Contests
 Twitter Contests
 YouTube Contests
 Promotions through partner communities



Utility Bills
Facebook
Twitter
Website Links and Cross
Promotions
 Emails to Residents
 Newsletters from elected
officials
 Posters
 Flyers
 Webpages
 And more!
Public/Private Partnerships
We’re Going to Earn Some Media Too
Humor
Going Viral
Results
Content
Music
Sub-promotions
using social
media
Inspiration
Partners
How Can the City of Hallandale
Beach Celebrate a Winner?





Newsletters
Website Messaging
Press Releases
Social Media
Presentations
bwpSwitcheroo.com
Coming March 1-31, 2015
Questions?
Contact:
Samantha Baker
Broward Water Partnership
Program Manager
stbaker@broward.org
954-519-1222