STRATEGIC BUSINESS ANALYTICS CHAIR
First, are Analytics really that sexy?
What’s the connection between these two gentlemen ?
Billy Beane (Brad Pitt), MoneyBall, 2011
Nate Silver, in real life (IRL), present time
They both use data to be very good at what they do
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What can Analytics actually do for you?
Nate Silver’s Success Story - Time-series in 5 time-points
AGE
ACHIEVEMENTS UNLOCKED
13-year-old > develop his first baseball stats
25-year-old > builds PECOTA* (baseball algorithm) during work hours on an Excel sheet
*Player Empirical Comparison and Optimization Test Algorithm
30-year-old > uses Analytics to predict Obama’s Election
31-year-old > makes it into World's 100 Most Influential People of TIME magazine
35-year-old > writes The Signal and the Noise: Amazon’s #1 best nonfiction book of 2012
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Strategic Business Analytics Chair
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The sexiest job of the 21st Century
Digital Architect
Everyone knows we’re living a century where ‘Data is the new Oil’ :
Regular Data have turned into “Big Data” waiting to be explored : Big Data are…
o Live Data (Velocity)
o Contextual Data (Volume)
o User-Generated Data (Variability)
Analytics are the process of examining large amounts of data varying in types :
Social media activity reports Banking Account transactions Web server logs Internet clickstream
Data Cellphone calls details GPS Coordinates & Navigation Mobile Apps activity Logs
e-commerce activities reports Search queries and (many) basically any other type of data…
A Data Architect is an expert or a consultant who excels at analyzing data
“Data scientist is the sexiest
job of the 21st Century!”
Thomas Davenport, Harvard
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The Digital Architect Profile
ANALYTICS
Project
Management
Quantitative skills in statistics, machine learning,
operational research, modelling, experimental
methodologies, and performance management
IT
Analytics
IT
Data management, database design, coding
and Business Intelligence tools
Competency
Digital
Future
Architect
You
BUSINESS
Model
Business
Leadership
Communication
Strategic and in-depth knowledge of industries
environment and functional domains
COMMUNICATION
Expressing complex ideas in simple terms,
Visualizing complex data analyses
On top of these 4 core skills
Leadership & Project Management
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Pierre Nanterme
Les technologies SMAC
Where does Big Data actually come from ?
http://www.youtube.com/watch?v=LButebFoE_w
Pierre Nanterme, PDG d’Accenture, ancien ESSEC
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Training tomorrow’s Digital Architects
An original and personalized approach
Our program aims at attracting high-motivated students with quantitative skills
Throughout the program :
o You will develop your skills in Analytics, coding, IT, Business and Communication
o You will be exposed to Accenture’s wide range of cases, clients, and issues
o You will elaborate a career plan - personalized development approach
o You will build a privileged relationship with experimented practitioners
o You will position yourself as a thought leader on Analytics-related topics
o You will become part of an international dynamic community of Analytics experts
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Strategic Business Analytics Chair
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Core and Elective Courses (1/2)
5 MANDATORY COURSES
T1
Big Data Analytics
IDSS31165
T1
Case Studies in Business Analytics
(with Accenture Partnership)
MGKM3131
1
T2
(Blocked week) - Predictive Analytics in SAS
(with SAS Partnership)
T2
Marketing Analytics
MKGF3122
0
T3
Supply Chain Analytics & Tools
MOPO3121
3
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Strategic Business Analytics Chair
TBA
8
Core and Elective Courses (2/2)
1 MINIMUM ELECTIVE COURSE
T3
Management of International Operations
MOPP31105
T2
Revenue Management
MOPO31211
T3
Decision Analysis
IDSI31113
T2
Database Management
IDSI31129
T3
Business Intelligence
IDSI31377
T2
Forecasting*
T2
Marketing Research
MKGC31112
TBA
Advanced Marketing Research
MKGC31113
4 juin 2014
* Course code not defined yet
Strategic Business Analytics Chair
IDSS32 ---
9
To start applying to the Strategic Business Analytics Chair :
Send your Resume (CV) to rodriguesdasilva@essec.edu before July 15th, 2014
Please note that for 2014-2015 (i.e. only next year!), there will be no selection !
You only need to register via standard registration rounds to take the classes of the Chair
Bachelors : you can send your resume now and start selection process at
your return on 2014-2015 T2 !
THANK YOU !
June 4th 2014