The Study
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STATEMENT OF OBJECTIVES
The issues of the clients concern in this study is the operations criteria, at the Jolie Ville
Resort & Golf, Sharm El Sheikh.
To measure its level of delivery to the market, identify its weakness and strength and offer
conclusions based on International Standards of 5 star Resort operations in Egypt and similar
locations around the world.
In summary, the research objectives are to diagnose and examine the Operation issues and
conclude objective propositions.
Conclusions are drawn and Recommendations (Counsels) are offered as part of this
presentation.
THE ASSESSING TEAM
Mr. Heinz B Reichstein
Twenty plus years senior management experience on unit and corporate / multi-unit level. Proven
track record of success in opening / re-opening, renovations, refurbishment and operating four and
five star properties in Canada, the Caribbean, Africa, Asia and Middle East.Bachelor of Commerce,
Hotel Management, Buxton University, UK Graduate, Hotel University, Munich Germany, (general
management, accounting, budgeting, financial controls.) George Brown College, Toronto, Canada,
courses in Hotel & Restaurant Marketing. College of Applied Arts (Food and Beverage) Munich,
Germany.
Mr. Nicola Di Giacomo
Director of Food & Beverage and Culinary Arts. Born in Italy and after High School graduation went
to the Villa Serbelloni Hotel School and attended the Lausanne Hotel School. Nicola in 1983 has as
well completed the Cornell University in New York as Hotel Management.Traveling around the
Globe have gained experiences in Europe, Middle East, Far East and Africa as Executive Chef in
best 5* Hotels. Very creative and pragmatic always strives to achieve the best in Quality and
Profitability results. Expert in Pre-opening and Set-up Standards, as well hiring and training Staffs
according the modern Culinary techniques. Nicola is HACCP certified and he is implementing in all
the properties the Standards. Italian creativity, German discipline and his Passion are the blends
make him successful.
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Mrs. Claire Seneca
French but has been living in Saudi Arabia for many years until she came back to France to follow her
studies at La Sorbonne Paris. Claire started her career in the Navy as Administrator and Analyst,
working for important political figures such as Ministers and Generals. While in Kosovo she was in
charge of the French Minister office and Administrator's Cabinet. Over the following years; Claire has
developed her entrepreneur qualities as founding CEO of a Day Spa by winning the Business Creators
Awards. Her SPA concepts, ideas and talents attracted attention of the "Relais & Chateaux La Cote
Saint-Jacques" management team headed by the famous 3 Michelin Chef Jean-Michel Lorain; there she
was hired as Consultant for the creation of his Spa from scratch to a final concept. Consequently, she
officially joined and became a part of the Relais & Chateaux team. Bonding with Hospitality Industry
She followed her International career and worked for Sofitel Luxury Hotels, Constance Hotels and
many other reputable entities, hence, developed her knowledge in countries such as Egypt, UAE, and
Indian Ocean while mixing the experience of numerous travels in America, Asia, Africa and Europe.
Dr. Sam Saker
Dr. Saker's field related education, complements his Thirty three years of responsible and progressive
experience in the Hospitality Industry including 20 years in the United States of America, fourteen
years of which as a General Manager with Holiday Corporation, Forte Hotels International and most
recent with Marriott Hotels, Resorts and Suites. In 1998, as the president and partner, Dr. Saker
established (and responsible for) the continued development and growth of CHA International
Consultants of Hospitality Administrators? Company, through his alert base of Total Quality
Management (TQM) implementation while serving the Hotel and Hospitality Industry Worldwide.
Being President, and Partner of CHA-International, Dr. Saker has expanded to from Egypt's Offices to
the Dubai Media City office, UAE in 2002. In 2004 the USA, California office was launched, Then the
Stuttgart Germany and Maldives offices in March 2006. The Doha, Qatar office was announced in
December 2006. in 2007 the Berlin office was launched, followed by Shanghai, China, Seattle
Washington, Cancun, Mexico, Ontario Canada and Las Vegas Nevada. The annual Middle East &
North Africa (MENA) Travel Awards event is just another prove of Dr. Saker's commitment to
Hospitality Industry and passion for its cause. Organized by Dr. Saker the Oscar like event is held
every May at Al; Busman Rotana in Dubai alongside with the Arab Travel Market trade show (ATM)
As a Certified Hotel Administrator by Educational Institute of the American Hotel and Motel
Association, Dr. Saker is an individual who is notorious ?to make a true difference?. Dr. Saker
received his B.Sc. in Administration / Accounting from Egypt, and achieved his MBA degree courses,
focusing on International Marketing, from U.S.I.U. "United States International University", in San
Diego. In addition, over the years, he received an extensive amount of industry related educational
courses and programs as well as Certifications from various industry and management institutes,
including Cornell University, Holiday Inn University, Dale Carnegie, UCLA, AH&MA-EI, and
California Restaurant Association. In June of 2002 he attained, with honour, his Ph.D in Hotel
Management from Parkwood University (division of USIU).
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Eng. Alaa Alfred
Technical Consultant, About 25 years working in engineering field most of it in big
international chain 5* Hotels as a director of engineering, Expert in managing engineering
department, Technical (Electrical, Mechanical, Civil), Fire, Health & Safety Occupational
training and dealing with various kind of Projects, Pre-opening and Set-up Standards.
A lot of technical inspection visits in high advanced 5* Hotels in Czech Republic,
Switzerland and Dubai.
Azza Serry
Over 25 years of Hospitality industry experience specialized in the function of revenue
management, sales and marketing. Azza is a Hilton veteran having held executive area
responsibilities of Business Development for Egypt, Jordan, Lebanon and Africa. In these
territories, Hilton Worldwide manages 25 hotels and Worldwide Resorts.
Azza’s leadership role was to achieve the goals of Hilton’s mission statement by ensuring
that key stakeholders get back the right returns on their investment. The mission also aimed
to ensure that company achieves profitability and that she maintains an efficient, professional
working environment by continuously developing the Hilton team. Training and team’s
development were always Azza’s focus area in achieving outstanding results.
Azza is now the President and Chief Operating Officer of the newly formed Hospitality
Management Company, Xperience Hospitality Management which is currently operating two
resorts in Sharm and preparing for the opening of a new one by summer 2011.
Azza is an Egyptian national with a proven track record in successfully achieving regional
company budgets almost every year. She says passionately, “I gain great satisfaction, when I
feel I contribute to my country’s economy as well as helping people develop their
professional and personal skills”.
Azza enjoys travelling because it gives her an opportunity to learn more about people and a
variety of cultures, as well as satisfying another of her passions – cuisine, and exciting new
restaurant concepts.
In the procedure of analyzing and interpreting findings and reaching conclusions, we considered all
Industry Standards, specifications and operating systems both internationally and in Egypt.
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METHODOLOGY
RESEARCH APTITUDE TESTING
Diagnoses Technique:
Diagnoses Technique:
1- Testing:
Why Operations Diagnoses?
A diagnosis testing, being the research and study technique, is one of the best methods for
assessing Hotel Operations from the International Standards point of view and perception to
elicit information that is largely unavailable through simple surveys.
It’s greatest strength, is in its facility to allow free analysis and study for the problems and
issue of Operations Quality.
Diagnoses Testing is an invaluable tool and method for many reasons and purposes. It brings
forth operations criteria perception and / conclusions that go beyond what has been believed
to be factual..
2-Data Check & Balance:
In order to fine-tune the collected data and accurately reach defined conclusions, ”Check &
Balance” techniques were utilized.
In the process of data collection and tabulation, both verbal data (discussions and
conversations) and written outcomes were incorporated for the final data analysis.
In the process of the data collection / tabulation, both verbal data (discussions /
conversations) and written outcomes were incorporated for the final data analysis.
3- Statistical Techniques:
The techniques utilized in this report presentation are the most effective and proper for the
purpose of the subject study “Operations” , “Quality of Service” and “Quality of Product”
testing, strictly from the Operation perspective.
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STATEMENT OF LIMITATION
“The Results and proposition of this Jolie Ville Resort & Golf “Operations”, study are based
on the two Assessors perceptions only. They are not necessarily a representation of any other
research Consultants.
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