DEVELOPING ENTREPRENEURSHIP CURRICULUM
THAT MOVES IDEAS TO REALITY
Monday, January 26, 2009
9:00am – 4:00pm
Cochise College, Sierra Vista Campus
901 North Colombo Avenue
Sierra Vista, AZ 85635
Three Workshops
Workshop #1: Pedagogy
Monday January 26, 2009
9 am to 4 pm
Cochise College, Sierra Vista Campus
Workshop description: Identifies principles inherent in entrepreneurship education, and provides a
comprehensive framework for participant-defined, outcome-driven teaching, including a determination
of what to teach and why to teach it.
January – March: online component
Workshop #2: Developing Classroom Content and Assignments
Monday March 9, 2009
9 am to 4 pm
Cochise College, Nogales/Santa Cruz Center
Workshop description: Addresses what to teach in entrepreneurship, including developing an
inventory of teaching topics and methods of delivery that directly correspond to participant-defined
teaching outcomes.
March – May: online component
Workshop #3: Mentoring and Management of Venture Topics
Friday May 15, 2009
9 am to 4 pm
Arizona Western College Entrepreneurial Center, Yuma, AZ
Workshop description: Addresses how to teach entrepreneurship, including strategies for engaging and
managing those who teach, such as faculty, business mentors, community experts, and outside
resources.
Goal of the Series
Collectively create a comprehensive
framework for teaching
entrepreneurship, including a
determination of what to teach, why
to teach it, how to teach it, and how to
manage it.
Education Committee Members
• Daniel Barajas – Arizona Western College
• Robert Doctor – Douglas Unified School District
• Mignonne Hollis – Cochise College Small Business
Development Center
• Sherry Hoskinson – McGuire Center for
Entrepreneurship
• Susan Kifer – Pima Community College Small Business
Development Center
• Mary Morris – Douglas Unified School District
• Bill Quiroga – McGuire Center for Entrepreneurship
• Jill Ranucci – Catalina Foothills School District
• Evelyn Wright – Pima County One Stop Workforce
Development Center
Overview Session One Session Two Session Three Session Four
Goal of the Series
Collectively create a comprehensive
framework for teaching
entrepreneurship, including a
determination of what to teach,
why to teach it, how to teach it, and
how to manage it.
Objectives of Workshops
• Develop program-specific benchmarks from
which to build teaching delivery
• Organize curriculum around new venture
process
• Prepare students to move innovative ideas to
reality in a range of environments
• Leverage existing skill and mind sets to engage
students in entrepreneurial process (i.e.
scientific exploration, proof of concept, artistic
works development, etc)
• Reduce the inherent ambiguity of
entrepreneurship education, increasing
relevance and effectiveness of teaching
Overview Session One Session Two Session Three Session Four
Outline of Today’s
Workshop I: Pedagogy
Build a model framework for
entrepreneurship curriculum
with teaching goals that mirror
the venture path
Overview Session One Session Two Session Three Session Four
Workshop #1: Pedagogy
8:00 – 9:00 Registration and Continental Breakfast
9:00 – 10:45 Session 1
a.
b.
c.
Introductions, identify elements of teaching entrepreneurship
What is goal of teaching entrepreneurship?
What are challenges in teaching entrepreneurship?
10:45 – 11:00 Break
11:00 – 12:15 Session 2
a.
Identify critical success factors in moving an idea in any environment
12:15 – 1:15 Lunch
1:15 – 2:30 Session 3
a.
Identify elements and phases of new venture development
2:30 – 2:45 Break
2:45 – 4:00 Session 4
a.
Develop competency standards for student outcomes
Overview Session One Session Two Session Three Session Four
Introductions
• Name, where you teach,
responsibilities
• Purpose of attending – outcomes
you hope to implement
Overview Session One Session Two Session Three Session Four
Introductions, Teaching
What are the essential
elements of teaching
entrepreneurship?
Overview Session One Session Two Session Three Session Four
Introductions, Teaching
Discussion
1. What is the goal in teaching
entrepreneurship?
2. What are defining features of
entrepreneurship education?
3. What are the distinct challenges in
teaching entrepreneurship?
Overview Session One Session Two Session Three Session Four
Introductions, Teaching
Entrepreneur Bill
1. What was Bill’s mindset?
1. What are key elements of Bill’s story?
2. What are factors that are critical to
the movement of any idea in any
environment?
Overview Session One Session Two Session Three Session Four
Bill’s Case Study
1. What is entrepreneurial mindset?
2. What are key elements of
entrepreneurial story?
3. What are factors that are critical to
the movement of any idea in any
environment?
Overview Session One Session Two Session Three Session Four
Bill’s Case Study
Five Key Factors
1. Problem. Must have a valid problem
2. Affected population. Must
understand needs, costs, and
alternatives of population affected by
problem
3. Solution. Must have a viable solution
4. Resources. Must have understanding
of necessary resources (human,
facility, capital, expertise, other)
5. Evaluation/validation. How do you
know it will work?
Overview Session One Session Two Session Three Session Four
Bill’s Case Study
Core Success Factor
Economically viable solution, which
the individual or entity for whom
it is designed is willing and able to
access
Overview Session One Session Two Session Three Session Four
Bill’s Case Study
Venture Path
Overview Session One Session Two Session Three Session Four
Defined
Markets/paths
Research/
exploration
Innovation
Entrepreneurship
Business Commercial
formation
launch
(for delivery
of goods/svc)
Venture Path . . .
• What is entrepreneurial mindset at
various points in this continuum?
• Briefly identify each area and use top row
of diagram for recording
• Can we create phase definitions?
(formulating initial perceptions of
opportunity, problem, customer, solution,
industry/environment, costs, etc)
Overview Session One Session Two Session Three Session Four
Venture Path
Entrepreneurial areas of focus:
element identification
• Identifying the elements that are common
to any venture and on which the
entrepreneur must focus throughout all
stages of the venture path
• Creating definitions to fit to the broadest
possible application
• As an entrepreneur navigates through these
phases, on what topics does he or she focus?
• What are the elements common to any venture
(for profit, not for profit, social, fast growth, etc.:
Overview Session One Session Two Session Three Session Four
Elements of Venture Path
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Common Elements of
Venture Path
Problem
Affected population
Solution
Business model
Industry and environment
Competitive advantage
Marketing
Sales
Operations
Team
Status, timeline
Financials, pro formas
Funding considerations, models, and proposal
Sustainability – scope and scale
Integration and logic
Alternate valuations
Overview Session One Session Two Session Three Session Four
Elements of Venture Path
Benchmark Standards Along
Venture Path
• Examples of benchmark definitions
• Team selection and development of
definitions of competency measures at
phase/element intersections
• Discussion of uncertainty
• Assign teams to develop definitions
within the intersections of benchmarks
• Determine time frame of team activity
based on class progress.
Overview Session One Session Two Session Three Session Four
Benchmark Competency Standards
Venture Path . . .
Overview Session One Session Two Session Three Session Four
Benchmark Competency Standards
Venture Path . . .
Team results: Compiling phase-based
measures of competency
Overview Session One Session Two Session Three Session Four
Benchmark Competency Standards
Wrap-Up and Project for
Workshop 2
Assignment: Using Blackboard discussion board, post the
following elements of the venture path:
1) phase
2) phase definitions
3) venture elements
4) competency measures for a course in entrepreneurship
• You may use as much or as little of class-developed
information as is appropriate for course.
• Please bprepared to present elements in Workshop 2
http://blackboard.eller.arizona.edu
Overview Session One Session Two Session Three Session Four
Homework: Benchmark Competency Standards
Last Name
First Name
Email
Bb username
Temp password
Sanchez-Ley
Danielle
dani.sanchez-ley.st2i@statefarm.com
1dsanchez
just4danielle
Phelps
Vada
vphelps@cpic-cas.org
1vphelps
just4vada
Ainza-Kramer
Olivia
oainza-kramer@thenogaleschamber.com
1oainza
Just4olivia
Bechtol
Vanessa
vanessa@santacruzheritage.org
1vbechtol
just4van
di Filippo
JoAnn
jdfcdc@msn.com
1jdfcdc
just4joann
Castillo
Gerardo
ltgcastillo@co.santa-cruz.az.us
1gcastillo
just4gerry
Red Dog
Renee
rreddog@tokahousing.org
1reddog
just4renee
Simon
Hector
hsimon@co.santa-cruz.az.us
1hsimon
just4hector
Garcia
Novalene
ngarcia@tokahousing.org
1ngarcia
just4novalene
Ploss
Wendy
mollyb_25@hotmail.com
1mollyb
just4wendy
Kifer
Susan
skifer@pima.edu
1skifer
just4susan
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