Rob Robison
Robert.Robison@mywccc.org
Warren County Career Center
August 1, 2014
Outline
 Introduction
 Myself
 Business Academy
 Business Academy History and Course Offerings
 Degree Statistics (U.S. and Ohio)
 Dual Enrollment
 Difference in Credit Awards
 Cost Comparison
 Scholarships
 Speakers, Programs, and Activities
2
Credentials/Experience
 Degrees/Licensures
 Business & Accounting Major – Malone College
 Masters in Business Administration – Webster University
 Career Technical Licensure – Ohio State University
 Masters in Education – Xavier University
 Principals Licensure – Xavier University
 Nine years with numerous companies such as Daimler
Chrysler, Givaudan Flavors, Lexis Nexis, NanYa Plastics…
 Spent time as an international accountant, controller,
project manager, consultant, sales, and financial manager
 Began teaching Business as a satellite instructor at Kings
High School through the Warren County Career Center
 Assistant Director of Secondary Education
3
Questions to Consider
 Why offer a Business Academy?
 What courses should you offer?
 What are the benefits to the students?
 How do you get students excited about the courses?
 How do you retain students in the program?
 Why offer dual enrollment courses in high school?
 How do you get approved for dual enrollment?
 What credits will transfer and which ones will not?
 Is the course rigor the same in high school as in
college?
4
History of Business Academy
 Started the Business Academy in 2009
 One of four CTE programs at Kings offered through WCCC
 Classroom has 30 desktop computers, 30 iPads,
Promethean board, mobile laptop & projector cart, video
conferencing equipment, and podcast equipment
 First years enrollment was 160 students, 2013-14 enrollment
was 245
5
9th, 10th, 11th, 12th
Introduction to Business & Ethics
(3 transcipted credit hours)
11th &12th
Honors Financial Accounting
(3 T.A.G. credit hours)
(fulfills graduation Personal Finance requirement)
Introduction to
Sales & Logistics
Honors
Business Law
(3 T.A.G. credit hours)
Fundamentals of
Leadership & Supervision
Honors Sports & Business
Management
(3 transcipted credit hours)
Money Management & Investing
(3 transcipted credit hours)
(fulfills graduation Personal Finance requirement)
Why should you take these business classes in high school?
Sports &
• Eliminates you from taking certain courses in college
Entertainment
• Significantly more time to learn the subject than in college
Marketing
• Looks good on a college application and financial scholarships
(3 T.A.G. credit
• Computer simulation programs to enhance learning
hours) [2015-2016]
• Business Academy scholarship opportunities
• Class field trips (NYC/Philly) and “real world” guest speakers
• Compete in Business Professionals of America in Columbus, OH and Anaheim, CA
Honors Financial Accounting
Honors Financial Accounting is a yearlong, junior/senior
level honors course that will provide students with the
background and understanding to read financial reports,
assess company’s financial positions, and make managerial
decisions when relating to Accounting. This course will also
provide basic knowledge in preparing, processing, and
interpreting the data pertaining to business transactions
from different types of external, as well as internal investors,
management, and other accounting information users. By
the end of the course, students will be expected to be able to
apply a set of accounting concepts to read annual financial
report of a corporation and financial ratios to assess its
position. Successful completion of this course could
substitute Financial Accounting for colleges or universities in
the state of Ohio.
7
Honors Business Law
In this honors level course, students will explore the
legal environment in which businesses operate and
study the interaction between business and the legal
system. Students examine various areas of the law
which are integral to operating a business enterprise.
Topics include contracts, torts, agency, Uniform
Commercial Code, ethical and criminal implications of
business actions, property laws, and the legal aspects of
different business entities. In addition, we will study
how laws were formed, procedures in civil and criminal
cases, responsibilities of minors, being a consumer,
purchasing power, purchasing insurance, personal and
real property rights, starting a business and leadership
skills. Successful completion of this course could
substitute Business Law I for colleges or universities in
the state of Ohio.
8
International Business
International Business is a yearlong, junior/senior level
course that will give students the understanding of global
business needs and will help them solidify their ideas around
exploration of international and domestic business needs.
This course will put emphasis on history, geography,
psychology, wars, culture, and customs that have varied in all
nations and guide international business trade and
transactions. Students will acquaint themselves with the
growing opportunities and potential risks in doing business
across international boundaries. Particular emphasis will be
placed on the management of people and resources involved
in the successful designing of products, channels of
distribution, promotion, and pricing of goods or services in
the global marketplace.
9
Sports Entertainment & Marketing
Sports Entertainment and Marketing is a yearlong,
junior/senior level course that will explore and focus on
the fundamental principles and strategies associated
with the sports and entertainment industry.
Furthermore, this course will provide students with an
overview of the different facets and career opportunities
that are available in these fields.
This course will teach the students how to formulate
strategies and understand implementation issues when
dealing with sports marketing. Students will look at,
dissect, and understand contracts, opportunity costs,
return on investments, etc.
10
Honors Sports & Business Management
This course outlines the definition and evolution of sport
management and will provide student with an overview of
the structures within the sport industry and the management
techniques that are applied. Students will explore various
careers in professional, collegiate, high school and other
areas of sport management. In addition, the student will
define professional goals based on personal strengths and
weaknesses in light of skills and competencies of sport
leaders.
Included in the curriculum, students will get a breadth of
knowledge as it pertains to business management in general.
Key focus will be on environmental awareness, personnel and
risk management, policy making, and all other facets that are
included in everyday business operations.
11
How to Get and Keep Students
 “Industrial Strength Teachers” – Get the right person in
front of the students (easier said than done)
 Extra incentives for CTE programs
 Classroom environment
 Case Studies
 Simulations
 Real World Examples
 Do your due diligence, get students to buy in
 Connect with the customers, find out what they want
 New Coke vs. Classic Coke
U.S. Statistics
 Business Degrees
 Business was the most popular degree in 2007-2008, according to
the 2010 Digest of Education Statistics from the U.S. Department of
Education
 Of the 1,601,368 bachelor's degrees awarded by degree-granting
institutions, 346,972 or 22% were for degrees in business,
management, marketing and related support services
 The next closest degree awarded was Social Sciences with 133,789 or
8%
 A bachelor's degree is often adequate for entry-level jobs, but you
may need a higher degree for advancement and more technical
positions
 Job prospects: Employment is expected to increase approximately
28% from 2008-2018 in the field of business
SOURCE: U.S. Department of Education, National Center for Education Statistics. (2010) Digest of Education Statistics, 2009 (NCES
2010-2013.)
13
Employment by major occupational group, 2012 and
projected 2022 (Bureau of Labor & Statistics)
Ohio Statistics
 More than 60% of the fast-growing occupations require at least a
bachelor’s degree in Ohio.
 Service and professional occupations, particularly in the fields of
health, business, and education, dominate the list of occupations
gaining the most employment or growing the fastest.
 The top fifty occupations pay an average annual earnings of more
than $59,600 in Ohio.
15
16
17
Dual Enrollment Video
18
What is Dual Enrollment?
The Warren County Career Center offers students the opportunity
to begin post-secondary education through multiple agreements
with local colleges and universities prior to high school graduation.
The dual enrollment means that students may take selected high
school courses through WCCC and earn credit towards high school
graduation as well as, simultaneously, earn college credit.
Students participating in a dual enrollment course are enrolled in a
course which satisfies both high school and college requirements.
This program was developed to allow students to begin working on
their college degree earlier in their academic careers and thus
complete their degree in a shorter period of time.
19
Dual Enrollment
 Offered through Cincinnati State Technical & Community
College
 Dual enrollment courses offered by WCCC:




Financial Accounting (3 semester credits)
Business Law (3 semester credits)
Marketing (3 semester credits) (n/a)
Business Management (2 semester credits)
 Each semester hour credit costs is currently waived
 These classes are Transfer Assurance Guide (T.A.G.) courses
and have been approved by the Ohio Board of Regents
 Curriculum and content is exactly the same as it would be
at CST&CC
 Students have twice the amount of time to receive the
curriculum in high school than at CST&CC
20
Advantages of Dual Enrollment
 Dual enrollment programs benefit a wide range of






students
Enhances academic profile when applying to
postsecondary institutions
Rigor and academic content is exactly as it would be if
taught at the postsecondary institution
Students have more time to learn and saves money
Makes transition to college easier, students know what to
expect
Taking a dual enrollment class as a high school student
can help students find their area of interest before the
pressure is on to declare a major
Students can start accumulating college credits, helping
them graduate on time or even early from college
Student/Parent Cost Benefit
 Business Academy has awarded 1,465 T.A.G. credit hours
 In total, Kings has awarded 1,893 T.A.G. credit hours and 330
articulated/transcripted credit hours. The total cost, to date,
for our students has been $43,610 (tuition not waived first
three years for Cincinnati State, Engineering @ $110 per
credit hour)
 Tuition cost for taking these courses on the following
campuses:
 Cincinnati State $323,002
 University of Cincinnati $1,000,350 (Clifton campus)
 The Ohio State University $1,456,065 (Columbus campus)
Studies show that students who enter an institution with college credit will have an
80% chance of graduating with a degree compared to 37% entering with no college
credit
What is a Transfer Assurance Guide
(T.A.G.) credit?
Students are guaranteed the transfer of applicable
credits among Ohio’s public colleges and universities
and equitable treatment in the application of credits to
admissions and degree requirements. The Ohio Board
of Regents established policies and procedures
applicable to all state institutions of higher education to
ensure that students can begin higher education at any
state institution of higher education and transfer
coursework and degrees to any other state institution of
higher education without unnecessary duplication or
institutional barriers.
23
Articulated and Transcripted Credit
 What is articulated credit?
Articulated college credit is awarded to students who successfully complete a
course/program while in high school and/or complete coursework that meets the
requirements of the articulation agreement for the course/program in which the student
was enrolled. These credits can be used at the institution in which the articulation
agreement is for. Courses are designed to provide the same skills and competencies you
would gain by taking a similar course at the local higher learning institution.
Articulation agreements help avoid coursework duplication and allow students to move
towards more advanced classes in their specific program. Each course/program has
different requirements for awarding articulated credit, so have students check with their
guidance counselor for more information.
 What is transcripted credit?
Graded credit is posted on your college transcript when you complete the coursework or
enroll in college. The transcripted, graded credit is generally based on an end-of-course
test, either developed or approved by the college faculty in the discipline area. The course
could be taught in the college or high school setting. If the instruction is delivered by
your high school teacher, this teacher must meet the credentialing requirements of the
college. Ideally, the instructor is designated as a college adjunct instructor. Transcripted
ungraded credit is posted on your college transcript when you enroll in college or
complete a set number of college courses. Colleges use various codes to identify ungraded
credit. This non-grade transcripted credit, most typically referred to as articulated credit,
is based on secondary teacher certification or college test-out procedures.
24
Scholarships
 2010-2011 was the first year that the Business Academy
gave away two scholarships.
 $600.00 Tuition Scholarship

Essay Topic: “How can I tie this article into the things I
learned within the Business Academy and how can I take this
learning and apply it to my future?”
 IBM Laptop Scholarship

Essay Topic: “Why college is important to me and what will I
gain by furthering my education?”
 Over 60 essays were submitted for the scholarships
 Winners picked by the Business Academy Advisory
Committee
25
Guest Speakers/Programs
Sarah Quick, Assistant Director of
Public Relations – Green Bay Packers
Real Money, Real World
Simulation
26
Student Activities
Kings Bookstore
Sports Media
Guide
Business Professionals of America
27
Field Trips
International Business in NYC
Sports Management at Cyclones
Sports Marketing at GABP
Accounting at Fifth Third MOC
28
References
 Educational Article: http://msn.careerbuilder.com/Article/MSN-2567-CollegeInternships-First-Jobs-Is-Your-MajorMarketable/?SiteId=cbmsnhp42567&sc_extcmp=JS_2567_home1&gt1=23000
 Transfer Assurance Guides: http://regents.ohio.gov/transfer/tags/index.php
 U.S. Bureau of Labor Statistics: http://www.bls.gov/
 Ohio Department of Job and Family Services: http://jfs.ohio.gov/

Ohio’s High-Wage Occupations in Demand:
http://ohiolmi.com/proj/projections/ohio/Buckeye50.pdf
29