VW
STRATEGIC PLANNING
By:
Dr. Magdy M. Hussein

Strategy
"Strategy is the direction and scope of an
organization over the long-term: which
achieves advantage for the organization
through its:
1- configuration of resources within a
challenging environment,
2- to meet the needs of markets and
3- to fulfill stakeholder expectations".
*Johnson and Scholes (Exploring Corporate Strategy)
Three-Stage Process
Strategy Formulation
Strategy Implementation
Strategy Evaluation
Prentice Hall, 2001
3
Strategy Formulation
Vision & Mission
Opportunities & Threats
Strengths & Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection
Prentice Hall, 2001
4
VW Mission Statement
To offer attractive, safe and
environmentally sound vehicles which
are competitive on an increasingly tough
market and which set world standards in
their respective classes.
Toyota Mission: Statement
To sustain profitable growth by providing the
best customer experience and dealer support.
Top 5 World’s Most Successful Cars Ever.
5. Ford Model T
16,500,000 sold cars
4. Volkswagen Beetle
21,529,464 sold cars
3. Volkswagen Golf
24,000,000 sold cars
2. Ford - F series
25,000,000 sold cars
Top 5 World’s Most Successful Cars Ever.
1. Toyota Corolla
35,000,000 sold cars
VW history
1875-September 3rd, Ferdinand Porsche was born.
1931-Porsche drew first sketches of the Beetle.
1934-Adolf Hitler contracts Porsche to develop the Beetle
1938-Laying of the cornerstone of the VW factory
1939-Germany goes to war
1946-1785 cars were constructed mostly by hand.
1955-April, Volkswagen of America was originally formed
1963-Sept., 7 millionth Beetle produced.
1975-Last year for the "Thing".
1995-Sharan Van was introduced in Europe.
1998-Jan,Volkswagen unveil the production of the new beetle.
VW history
VW’s Garage
VW owns the following carmakers:
1- AUDI
2- Lamborghini
3- Rolls-Royce
4- Bentley
5- SEAT
6- SKODA
SWOT Analysis
SWOT Analysis is a very effective way of
identifying:
Strengths (Country of Origin)

Weaknesses (Partnership)

Opportunities (EU vs. NAFTA)

Threats (Merging)

NOW LET US HAVE FUN 
1- What country makes this car?
Israel
2- What country makes this car?
China
3- What country makes this car?
Sweden
4- What country makes this car?
South Korea
5- What country makes this car?
India
6- What country makes this car?
Spain
7- What country makes this car?
Russia
8- What country makes this car?
Monaco
9- What country makes this car?
The Netherlands
10- What country makes this car?
Malaysia
THE
END