A GLOBAL VIEW OF
OPERATIONS
Example of a business operation to
change a domestic business to some
form of international operation:
Provide better goods and services:
COMPANY: FORD
Dharma Initiative
Provide better goods and services:
BUSINESS OPERATION:


to meet customized cultural needs
to reduce response time to meet
customers requirements
Provide better goods and services:
WHAT HAS THIS COMPANY DONE?:
Ford is a very important car company. They
have a lot of factories all over the world, so
we can say, nowadays they take part to
some form of international operation having
began as a domestic business
Provide better goods and services:
WHY?
En each factory, they are specialized into
an specific type of cars depending on the
customers requirements.

EXAMPLE:
In America the most common and required cars are
pick up vans and 4x4 cars. In the Ford Factory
located in Valencia, the most produced type of cars
are small and medium “berlina” cars because those
cars fit the cultural needs in west Europe.
Provide better goods and services:
WHY?
They can improve the tecnical support given to
their customers and give a quicker and a
cheaper response.
Resuming they PROVIDE BETTER GOODS AND
SERVICES