EFFECT OF KNOWLEDGE SHARING AND SUPPLY CHAIN MANAGEMENT (SCM) ON ORGANIZATIONAL PERFORMANCE Knowledge and supply chain management`s (SCM) contribution to organizations has been increasing while organizations are trying to increase competitive positioning. A recent study has found that companies lose between 9% and 20% of their value over a six-month period due to supply chain problems and there is strong evidence that SCM glitches have negative impact on organizational performance (Hendricks and Singhal 2005). By making the rules and conventions explicit, we can guarantee: the correctness of the transactions, no misunderstandings among the participants, exceptions are handled. (Huhns et al., 2002, p; 1). The benefit of supply chain integration can be attained through efficient linkage among various supply chain activities, and the linkage should be subject to the effective construction and utilization of various supply chain practices for an integrated supply chain (Kim, 2006) that supply chain is hence today a very different field of knowledge and routines, even despite it still incorporating logistics and distribution (Toivo 2008). Also SCM strongly depends on external and internal information flow (Dimitriadis and Koh 2005) and effective, real-time decision-making, customers and suppliers must share mission-critical information on a timely basis (Nagai et al., 2004, p 723). The most important fact in the KM is reciprocal knowledge interaction which is also critical in the SCM as well even Christopher (1998) argues that the word “chain” should be replaced by “network”. Purchasing/procurement, inventory management, transportation, order processing, customer service, production scheduling, relations with vendors are Logistics Decision Areas whereas internet applications used therefore knowledge sharing takes place. So we can say that SCM is critical for organizational performance and information is critical for SCM. From that point of view there must be a correlation between the knowledge management, SCM and organizational performance in terms of SCM performance. Key words: Supply Chain management, Knowledge Sharing, Performance 1 Literature Review The Supply Chain Management Supply chain management is defined as: a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses, and stores, so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize system wide costs while satisfying service level requirements. Supply chain management came into being as a field of its own as the realization grow that real Performance improvements could be obtained by systemic modifications of the traditional disciplines of (1) operations management, (2) logistics, and (3) purchasing. Conceptually, such an approach had been widely understood for many years, but the evolution of distributed, inexpensive information technology resources has made it possible to share information at unprecedented levels so information sharing started to play critical role in today’s supply chain management. (Hershauer et all, 2005, p 383) The supply chain (also known as the logistics network) is made up by “suppliers, manufacturing centers, warehouses, distribution centers, and retail outlets, as well as raw materials, work-in-progress inventory, and finished products that flow between the facilities (Toivo, 2008, p 30). The supply chain encompasses organizations and flows of goods and information between organizations from raw materials to end-users (Halldorsson et al, 2007). There are thousands of related references but Supply chains can simply be viewed as communication Systems among all the stakeholders in the System (Hershauer et all, 2005, p 390). SCM helps to optimize customer service, operational overheads and inventory shelf-life. so good customer service can lead to high customer satisfaction and through advanced forecating and planning enabled by the system reputations of the organizations can improve (Wang, 2012) The chain structure arises from the connected, chain-like facilities that work together to supply these products (or services). In a supply chain, what make possible the functions of procurement, processing (or manufacturing), storage and distribution is the flow of materials and information (Beamon and Chen, 2001, p 3195) 2 Information Sharing and Supply Chain Processes In general terms knowledge and information is different aspects. Literally knowledge has more broad meaning than information because knowledge includes using, creating, evaluating etc. of information but in this study the aim is to see the effects of information or knowledge as a catalyst to SCM and organizational performance so they are used interchangeably. Information sharing refers to the extent which critical and proprietary information is communicated to one’s SC partner (Chantrasa, 2005, p 18). SCM aims to integrate all the business processes, from final customers to original suppliers, which provide products, services and information that add value for the customers (Li, 2005, p 5). Many researches consider IT a great enabler for SCM practices because today firms’ competitive advantage derived from network of relationships and unleashing the true potential of the SCM sharing long-range information such as market trends, new products introductions and future plans needed (Malhotra, 2000, p 7, 22) but also mutual trust, openness and management support is necessary for collaborative information sharing (Arun, 2008, pp 113-117, Yalciner, 2004, p 59). Information sharing in SCM impacts supply chain processes in many ways, especially the buyer-supplier relationship, the available evidence suggests managers’ information-processing activities are tied to performance (Hult et al., 2004, 241–253) but also reverse is true: if the retailer does not share promotion related information with the manufacturer, increase fluctuation in demand will decrease the manufacturer’s profit (Zhao, 2002, p 16). Effective SCM aims to synchronize supply, production, and delivery. For this to happen, firms needs to leverage the connectivity of the Internet to create an inter-firm digital platform, enabling real-time information sharing, and improving coordination of allocated resources across the supply chain (Dong et al., 2009, pp. 18–32). Today many manufacturing technologies are driven by information systems where such systems can electronically transmit information among supply chain partners, mutual trust, and upper management support. Therefore, knowledge sharing is critical in managing today’s e-supply chain and enable good supply chain processes. (Honggeng, 2003, pp 43-47, Kim and Narasimhan, 2002) IT can create value in supply chain contexts. The value is generated through developing digitally enabled integration capability, and manifested at the process level. Managers should 3 bear in mind that establishing information-linked strategic alliances with business partners is critical (Dong et al., 2009, pp. 18–32) because integrated information system allow users obtain information directly from the repository and eliminated the possibility of bias, delays, and distortions from indirect knowledge transfer, thus guarantee knowledge quality dimensions of high reliability, completeness, and timeliness (Li, 2007, pp 86-87; Li, 2002, p 77). Here IT and information sharing have a role of fitting peaces together. So information sharing can remove misunderstandings, exeptions can be handled as we discussed earlier. Of course every decision has pros and cons, knowledge sharing is critical in SCM but also has some disadvantages starting from high IT adaptation costs, lost of privacy, industrial spying and so on. (Chantrasa, 2005, pp. 17-27) Information sharing and quality can reduce cycle times, fulfill customer order more quickly, cut out excessive inventory cost, delivery shorter new product development time, higher dependability and shorter delivery time which are giving a competitive advantage with competitors are significantly positively related to all measures of overall organizational performance. (Li, 2002, pp 77-83) Business Performance Many different supply chain performance measures have been used in previous studies for measuring performance. In general terms performance metrics have been divided into financial and non-financial categories. A good performance measurement system should emphasize the balance among performance outcomes, performance drivers, objective measures, subjective measures, short-term measures, and long-term measures (Zhou, 2003). Lockamy et al. (2000) described the performance goals of 3M’s supply chain management as customer satisfaction, improved speed, and lower costs. McCormack (1998) measured days of supply, cash-to-cash cycle, delivery performance versus commitment date, and delivery performance versus quoted order lead-time. Ramdas and Spekman (2000) measured inventory cost, inventory turns, product development time, time to market, order fulfillment, quality, customer focus, and customer satisfaction. Sahin (2009, pp 190-191) investigated five dimensions of performance: financial, innovation, functional, organizational prestige and customer relations management. 4 The Performance Measurement Groups (http://www.pmgbenchmarking.com) benchmarks supply chain performance along the following nine dimensions: (1) delivery performance to request, (2) upside production flexibility, (3) total supply-chain management cost, (4) cash-to-cash cycle time, (5) order fulfillment lead-time, (6) order fill rate, (7) total inventory days of supply, (8) value-added productivity per employee, and (9) net asset turns. Capabilities of core interorganizational processes, such as customer relationship management, supply chain management, and contract manufacturing, are suggested as critical to firm performance (Rai et al., 2006) modern measurement systems should support innovative strategies like teamwork and that non-financial measures (Hoek, 1998). The Supply Chain Council developed the following measures for supply chain performance: (1) on time delivery to schedule, (2) warranty cost of % of revenue, (3) inventory days of supply, (4) asset returns, and (5) cash-to-cash cycle. Performance measures include inventory turnover and percentage of late deliveries. Waterson et al. (1997) measured quality, cost, and customer responsiveness. Logistics performance was dividing into four major categories: time, quality, cost, and other/supporting. Then Supply Chain Council helped for an integrated supply chain metric framework, which later became part of the SCOR model. It includes five dimensions: (1) delivery, (2) cost, (3) flexibility, (4) responsiveness, and (5) financial performance. (Zhou, 2003, p 53). We can add the metrics and measures in the context of the following supply chain activities/processes: (1) plan, (2) source, (3) make/assemble, and (4) delivery/customer (Gunasekaran, 2004, p 336). So with the plan metrics added to SCOR model our model is shaped. Relationship between Supply Chain Management, Information Sharing and Business Performance In general, firms pursue different competition capabilities within the generic strategies of competing on cost, quality, time, flexibility, or product differentiation. So frequently cited metrics for measuring firm performance can be growth in earnings, change in market share, return on assets, reduction in operating costs and shareholder value (Martin, 2002, p 40) to increase performance and decrease structural and operational uncertainty at supply chain level. 5 Final aim of SCM is to compete with other supply chains (Unuvar, 2007). But some of these metrics cannot be directly connected with SCM outputs. SCM is a new strategic business model and network aiming to integrate firms’ different competencies and critical business processes in which information sharing and IT capabilities are critically important. Even though information sharing is the driver of SCM it has no direct effect on business performance (Yusuf et al., 2004, p 389; Zhou, 2003, p 172). But information sharing needs trust and strategic cooperation which can lead to supplier’s strategic commitment to a buyer, have a greater impact on performance than hard, more quantifiable criteria such as supplier capability (Kannan and Tan, 2002, p 11). Information flows are critical collaborations and their improvement is a major incentive in supply chain integration. Such flows creates closer collaboration between the supply chain members, have positive impacts on customer satisfaction, and can lead to the creation of new products and services, new marketing approaches, and advanced operations (Wang et al., 2007, p 46). Business performance was measured with five factors - Availability, Variety of Product/Service Offerings, Timeliness, Profitability, and Growth (Min and Mentzer, 2004, p 78) or by product value, customer loyalty, market performance, and financial performance (Tracey et al., 2005) or by marketing performance (trust and customer satisfaction) and financial performance (return on investment and return on sales) (Sin et al., 2005, p 1278). The effect of SCM on performance has been researched in many studies and results vary. Some researchers have found that SCM and knowledge or IT sharing have no impact on the performance of the organization (Vereecke et al., 2006, pp. 1176-1198; Iyer, 2001, p 105, Li, 2002, p v, Ciravoğlu, 2006, p 135, Ozciftci (2009, p 149) or partial effect on business performance (Zhou, 2003, p 132) But this performance has not been evaluated by the terms of SCM. At the same time, some researchers indicate that supply chain management capabilities are an important competitive advantage and is an important determinant of a firm’s business performance. (Tracey et al., 2005, 179–191; Yalciner, 2004; Li, 2006; Thatte, 2007 pp. 63-64; Li et al., 2006; Kim, 2006, Stadtler and Kilger, 2005, p 282, Yusuf et al., 2004) 6 Generally in researchers, organizational performance hasn`t been measured within the terms of SCM. In this study the empirical model designed to use a business performance system that is primarily developed based on the performance measurements of SCM: (1) delivery, (2) cost, (3) flexibility, (4) responsiveness, and (5) financial performance. (Honggeng, 2003, p 53) In general, firms pursue different competition capabilities within the generic strategies of competing on cost, quality, time, flexibility, or product differentiation. The study showed that sharing information between supplier and customers can lead to significant economic values (Zhou, 2003, p22) and inrease performance in SCM (Yalciner, 2004, p 48). The Research Model We are concerned with a firm’s aggregate performance relative to its competitors. Organizational performance is assessed by the terms of demand/supply predictability, firm growth, operational excellence connected to SCM, consumer relations/satisfaction, economical revenue, market share, use of IT structure (Rai et al., 2006) Effective supply chain processes have positive influence on business performance. The literature in this section has led to the research question of whether supply chain processes have positive influence on business performance. The formal hypothesis is submitted as follows: Hypothesis 1: Effective supply chain process improves business performance. Hypothesis 2: Effective knowledge sharing has a positive effect on Supply chain process Hypothesis 3: Effective knowledge sharing improves business performance. Population and sample For this study firms from Gaziantep`s-city in TURKIYE- Organized Industrial Zones are chosen. These zones composed of manufacturing companies that left as a target sample. Gaziantep has five zones containing 830 firms. But for the geographical closeness zones I (138 firms), II (265 firms) are chosen (Total 403) (http://www.gaosb.org/kurumsal.php?id=5, Feb, 2013) for the research and from that zones only 84 companies answered surveys. 7 Survey Construction The questionnaire has three main parts: Knowledge sharing questions, SCM and organizational performance. As we discussed earlier organizational performance is evaluated in the terms of SCM dimensions. SCM questions derived from SCOR model: Plan, Source, Make, Delivery, and Return. (Zhou, 2003). Organizational (business performance) is derived from different sources: main frame and metrics form Zhou (2003) and from Kim and Narasimhan (2002). The forecast accuracy, The delivery on time, The inventory turns from Stadtler and Kilger (2005); Reliability quality, Mix flexibility, Changeover flexibility, Volume flexibility subcategories of Cost, Flexibility, Time and Quality (Wang et al., 2007, p 149). Total 35 questions asked. All of the items were measured by a 5 point Likert-type scale. Totally 200 surveys printed but only got 84 responders. In most applications, a sample size of n=30 is adequate. However, if the population distribution is highly skewed or contains outliers, most statisticians would recommend increasing the sample size to 50 or more so 84 firms are adequate for the survey results. (Anderson et al., 2011, p 320) Descriptive Statistics Descriptive Statistics Mean Std. Deviation N Performance 4.1915 .49424 84 SCM practices 3.8920 .46364 84 Information Sharing 4.1481 .49219 84 There are 84 firms that answered the survey no missing values so all the surveys are accepted. From standard deviation, we can say that SCM and information sharing are being practiced. 8 Reliability and validity Items with lower item-total correlations do not fit into this scale as well, sychometrically. If the item's total correlation is negative or too low (less than .30), it is wise to examine the item for wording problems and conceptual fit. You may want to modify or delete such items. (Leech, et al., 2005) So last two questions of the questionnaire are deleted (also other researchers found that financial performance is not influenced by SCM (Martin, 2002, p 66; Bradley, 2004, p 174). Also it is an expected result because last 2 questions are about the profit of the company which is not directly affected from SCM and Knowledge Sharing (Zhou, 2003, p 45) (Table 1). Note that the alpha increases a little if Items are deleted. Table 1: Item-Total Statistics Knowledge Sharing Knowledge Sharing Knowledge Sharing Knowledge Sharing Knowledge Sharing Knowledge Sharing Knowledge Sharing Knowledge Sharing Knowledge Sharing SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices SCM Practices Performance Performance Performance Performance Performance Performance Performance Performance Performance Performance Performance Performance Performance Performance Performance Scale Mean if Item Deleted 144.25 144.21 144.46 144.31 144.60 144.70 144.83 145.01 144.61 144.81 144.74 144.82 144.82 144.87 144.50 144.56 144.73 144.93 145.08 144.70 144.94 144.89 144.95 144.85 145.50 144.81 144.95 144.75 144.21 144.07 143.93 143.94 144.15 144.62 144.35 145.23 145.60 Scale Variance if Item Deleted 208.142 210.821 210.324 211.349 208.485 207.850 203.249 205.217 206.796 208.734 205.352 204.920 204.486 208.115 209.699 209.117 208.587 205.971 202.294 205.079 207.021 211.012 207.299 202.783 196.976 203.385 200.022 207.636 210.917 210.910 213.176 212.418 210.012 203.877 205.578 220.105 220.653 9 Corrected ItemTotal Correlation .439 .405 .374 .340 .366 .405 .511 .433 .436 .416 .495 .540 .580 .403 .320 .390 .390 .455 .538 .478 .348 .233 .482 .564 .542 .609 .646 .457 .428 .424 .356 .401 .424 .597 .651 -.077 -.097 Squared Multiple Cronbach's Alpha Correlation if Item Deleted . .897 . .897 . .898 . .898 . .898 . .897 . .895 . .897 . .897 . .897 . .896 . .895 . .894 . .897 . .898 . .897 . .897 . .896 . .895 . .896 . .898 . .900 . .896 . .894 . .895 . .894 . .893 . .896 . .897 . .897 . .898 . .898 . .897 . .894 . .894 . .904 . .905 As with other reliability coefficients, alpha should be above .70; (Leech, et al., 2005) (Table 2) Table 2: Reliability Statistics Cronbach's Alpha Cronbach's Alpha N of Items Based on Standardized Items .899 .903 37 Regression Multicollinearity (or collinearity) in low degree expected in this study because as we discussed earlier SCM itself depending on information sharing between suppliers, customers and organization. But Multicollinearity occurs when there are high intercorrelations among some set of the predictor variables for this reason, it is important to test for multicollinearity when doing regression. Table 3: Correlations Organizational Performance 1.000 Knowledge Sharing Mean .570 Knowledge Sharing Mean .570 1.000 .653 SCM Practices .739 .653 1.000 . .000 .000 Knowledge Sharing Mean .000 . .000 SCM Practices .000 .000 . Organizational Performance 84 84 84 Knowledge Sharing Mean 84 84 84 SCM Practices 84 84 84 Organizational Performance Pearson Correlation Organizational Performance Sig. (1-tailed) N SCM Practices After eliminate variables` questions that are highly correlated, correlation matrix: 10 .739 Table 4: Correlations Organizational Knowledge Performance Sharing Organizational Performance Pearson Correlation 1.000 .576 .731 Knowledge Sharing .576 1.000 .614 SCM Practices .731 .614 1.000 . .000 .000 Knowledge Sharing .000 . .000 SCM Practices .000 .000 . Organizational Performance 84 84 84 Knowledge Sharing 84 84 84 SCM Practices 84 84 84 Organizational Performance Sig. (1-tailed) N SCM Practices As we can see table above there still is a collinatory between the SCM practices and Knowledge sharing. It is natural consequence of SCM under very circumstances because SCM practices depend on using IT structure and information flow between organization and suppliers and customers. But even though information sharing contains sharing practices and IT structure it is more than that like trust, strategically thinking and planning collaborate and sharing other important intellectual capital like interorganizational process rather than only product information. (Malhotra, 2000) But we will see from Coefficients table below that in this example, we do not need to worry about multicollinearity. Table 5: Coefficientsa Unstandardized Coefficients Model B 1 Standardized Coefficients Std. Error (Constant) .943 .330 Information Sharing .197 .090 SCM Practices .612 .094 t Sig. Beta Collinearity Statistics Tolerance VIF 2.861 .005 .204 2.185 .032 .623 1.604 .605 6.485 .000 .623 1.604 a. Dependent Variable: Organizational Performance Tolerance and VIF give the same information. (Tolerance = 1 /VIF) They tell us if there is multicollinearity. If the Tolerance value is low (< 1-R2), then there is probably a problem with multicollinearity (Leech et al., 2005, p 90). In this case, since adjusted R2 is .56, and 1- R2 is 11 about .44, then tolerances are high for Information sharing and SCM practices indicating that there isn`t too much multicollinearity (overlap between predictors) exists. Table 6: Model Summary Model R R Square .748a 1 Adjusted R Std. Error of the Square Estimate .560 .549 .32711 a. Predictors: (Constant), SCM Practices, Knowledge Sharing Model summary, indicates that 56% of the variance can be predicted from the independent variables. Table 7: ANOVAa Model Sum of Squares Regression 1 df Mean Square 11.633 2 5.817 8.641 81 .107 Residual F 54.522 Sig. .000b Total 20.275 83 a. Dependent Variable: Performance Mean b. Predictors: (Constant), Knowledge Sharing Mean, SCM practices mean Our model significantly predicts organizational performance. ANOVA table indicates that the combination of these variables significantly (p < .001) predicts the dependent variable. So our model significantly predicts organizational performance. Now we can accept H1. H3 rejected due to the coefficients table. As we can see information sharing is not significant on organizational performance (sig .032). Same results can be seen in the other studies as well (Ozciftci, 2009, p 149). Hierarchical Multiple Linear Regression We will use the hierarchical approach, which enters variables in a series of blocks or groups, enabling the researcher to see if each new group of variables adds anything to the prediction produced by the previous blocks of variables. 12 Table 8: Variables Entered/Removeda Model Variables Entered Variables Method Removed 1 2 SCM Practicesb . Enter Knowledge . Enter Sharingb a. Dependent Variable: Organizational Performance b. All requested variables entered. In the first column of this table there are two models (1 and 2). This indicates that first we tested a model with SCM as a predictor, and then we added the other predictor (Knowledge sharing) and tested that model (Model 2). Table 9: Model Summary Model R R Square Adjusted R Std. Error of Square the Estimate Change Statistics R Square F Change df1 df2 Sig. F Change .731a 1 .534 .528 Change .33456 .534 93.926 1 82 .000 2 .560 .549 .32711 a. Predictors: (Constant), SCM Practices b. Predictors: (Constant), SCM Practices, Knowledge Sharing .026 4.775 1 81 .032 .748b The Model Summary (Table 9) output shows there were two models run: Model 1 (in the first row) and Model 2 (in the second row). It also shows that the addition of Information sharing did not improve on the prediction by SCM practices alone, explaining only .026% additional variance. We can see from the ANOVA table that when SCM is entered by itself, it is a significant predictor of performance, F (l, 82) = 93.9, p < .001; however, the model with the addition of the other predictor variable is a better model for predicting organizational performance F (4, 68) = 54.5, p < .001. That Model 2 is better than Model 1 can also be seen in the Model Summary table by the increase in the adjusted R2 value from R2 = .528 to an R2= .549. Effect of Information Sharing on SCM (H2) The correlation between IS and SCM has already been checked (Table 4) and high correlation was found. Now we should see the regression between each factor: 13 Table 10: ANOVAa Model Sum of Squares Regression 1 Residual df Mean Square 7.249 1 7.249 11.998 82 .146 Total 19.247 a. Dependent Variable: SCM Practices b. Predictors: (Constant), Knowledge Sharing F Sig. .000b 49.545 83 There is a significant relation of information sharing on SCM practices (Table 10). (p < .001). So information sharing increasing the effectiveness of SCM practices. Table 11 : Model Summary Model R .614a 1 R Square Adjusted R Square .377 Std. Error of the Estimate .369 .38251 a. Predictors: (Constant), Knowledge Sharing Table 11, indicates that 36% of the variance on dependent variable (SCM Pracatices) can be predicted from the independent variable-information sharing. Table 12: Coefficientsa Model Unstandardized Coefficients B Std. Error (Constant) 1 Knowledge Sharing 1.460 .350 .586 .083 Standardized Coefficients Beta .614 t Sig. Collinearity Statistics Tolerance 4.170 .000 7.039 .000 1.000 VIF 1.000 a. Dependent Variable: SCM Practices In this example, we do not need to worry about multicollinearity because the Tolerance value is close to 1. Discussion Organizations should increase their performances at least keep the momentum to practice SCM practices. But effective SCM practices need an effective instrument: information sharing. We have already discussed the positive effect of SCM on business performance and our study shows that SCM has positive correlation on performance. That means better SCM performance better organizational performance but to do that we also should find more effective ways and dimensions of information sharing because information sharing is a very complex 14 process which depends on not only IT structure but people, organization, environment, partners, culture, secrecy, leadership and other dependent/independent variables and all these dimensions can be subject for future research. Although Min and Mentzer (2004) and Sin et al. (2005) took the information sharing (knowledge management), cooperation and long term relationship as a part of SCM they didn’t searched for correlation between SCM and overall business performance. According to Zhou (2003) when supply chain dynamism increases, effective information sharing becomes more important. It is found that there is no positive correlation between information sharing and organizational performance. This is interesting finding of this research because if not directly, information sharing indirectly could have increased the organizational performance but it isn’t. That means as Mentzer (Mentzer et al., 2000, p 550) mentioned before we should consider SCM as a whole and information sharing is beneficial for the entire SCM (Zhao, 2002, p 17). According to that we should asses SCM from broader organizational perspective. Also other constraint is defining the metrics of organizational performance in terms of information sharing. 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