THE SECRETS OF
LINKEDIN
Presented by:
Delicia Lewis
PARTS OF LINKEDIN
Connections
Groups
Following
Companies
Photo
Summary
Experience
Skills & Expertise
Education
Contact
Recommendations
CONNECTIONS
CONNECTIONS
Connections are professionals that you know
or have worked with
Connections build your credibility
Connections can also help you with your job
search by connecting you to other people
Do not treat them like Facebook Friends
GROUPS
GROUPS
Groups are social interactions based on a
specific topic or relationship
Groups are a good way to network
Often times have job announcements and
connections
Join Groups based on your interests
FOLLOWING
FOLLOWING
Following is a function that updates your
“LinkedIn Today News”
It will provide you with all news in fields that
you select, for example PR, HR, Higher
Education, and Technology
It also allows you to select new sources that
you prefer such as the New York Times and
Forbes
COMPANIES
COMPANIES
Similar to Following on Twitter
Following Companies allows new job openings
to be posted into your newsfeed- reducing your
search for interesting positions
Following a Company is a similar function to
groups, but without the conversations
Follow companies you would consider working
for!
CREATING YOUR PROFILES
PHOTO
PHOTO
Should be professional
Have only you in the frame, not you and your
BFF
A photo is a first impression
SUMMARY
SUMMARY
EXPERIENCE
EXPERIENCE
This is your online resume!
Make sure your action verbs and key words
are present
Follow all the rules you normally would with a
resume
SKILLS & EXPERTISE
SKILLS & EXPERTISE
Add lots of skills, but only the ones that you
can actually do or are proficient in
A newer feature is being able to “Endorse”
skills for you connections
Your connections endorse you for your skills
and enforce your credibility
EDUCATION
EDUCATION
Just like the education section on a resume
Shows how much education you have,
graduation and activities
Generates your association with your school
CONTACT & RECOMMENDATIONS
CONTACT & RECOMMENDATIONS
Your Connections can create a
recommendation for you
You can have a more than one
recommendation per position
A strong recommendation from one person
will always be better than 10 weak
recommendations
Contact: Choose how you would like to be
contacted and make that visible
WHAT NOT TO DO
Have an unprofessional or casual picture
Have an incomplete profile
Spam all your contacts
Forget to change your notification settings
Don’t forget to check your LinkedIn regularly
especially if you are job searching
HOW TO JOB SEARCH WITH LINKEDIN
YOU HAVE YOUR PROFILE, NOW WHAT?
Once you have a complete profile click on the
Jobs tab at the top
Select ‘Students and Recent Grads’
Select the industry you want to explore, for
example: Engineering
START REFINING
Use strategic search terms
LinkedIn will offer you suggestions at the
bottom of the page for similar terms
Select what you want to narrow your search:
Narrow down your locations
Narrow down the experience level
Narrow down your industry
SEARCH, SEARCH, SEARCH
 Read through descriptions, save for later, or apply!
 If you notice some cool positions with a company but you
aren’t quite qualified- follow the company and try in the
future!
LINKEDIN OFFERS SUGGESTIONS
EVERYWHERE
 On the right side of
the job description
pages you will find
other positions with
that company or other
similar positions
 Don’t forget to look at
these!
 There is also a
‘People who viewed
this job also viewed…’
section at the bottom
of the page
OTHER FEATURES
InMail- an email like feature where you can
email connections through LinkedIn
Recruiters can also send you messages
Notifications- you can be notified when other
people view your profile
LinkedIn will tell you how often you appear in
searches
QUESTIONS?