Social Selling Training Session
“We do not have a choice of whether we
do social media, the question is how
WELL we do it.”
-Erik Qualman
Author of Socialnomics
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© 2014 Salesfusion
70% of the buyer’s journey is completed before
there’s any interaction with your sales team.
LinkedIn generates more leads than Facebook,
Twitter, or blogging for B2B.
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© 2014 Salesfusion
Your Profile
CONSIDER YOUR AUDIENCE
Your Profile
Do I really need a photo when I could look like this?
Profile Photo
• What is a professional photo?
No family photos
Clear, easily identifiable
Gauge level of necessary formality by your clients/industry
Consistent with Twitter
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© 2014 Salesfusion
Your Profile
Headline
Don’t:
•
•
Restate your title as your headline
State the obvious or the irrelevant
Do:
Highlight your potential to add value
Include keywords to impact your
Keywords engine
galore
search
rank
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© 2014 Salesfusion
Your Profile
Examples of Creative
Headlines
Eye-catching symbols
Clear call-to-action
Timely and relevant content
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© 2014 Salesfusion
Your Profile
•
Summary Section
Don’t write your typical bio
Write in the 1st person
Include contact details
Upload content
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© 2014 Salesfusion
20 Minutes a Day
Find time for these activities
20 minutes a day
•
Maintain Conversations
Post updates regularly, but not too frequently
Mix your product/company posts with relevant
links to other articles and content
Interact with your connections’ posts
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© 2014 Salesfusion
20 minutes a day
•
Make Connections Through Groups
Join groups that support your role, industry and
purpose
Add value regularly
DON’T SELL
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© 2014 Salesfusion
20 minutes a day
•
Start New Conversations
Look at who viewed your profile
Get introduced
Monitor your connections’ connections
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Prospecting
Find leads on LinkedIn
Prospecting
•
Find new leads
Identify decision makers
Find ways to tailor communications
Send InMail
Follow the company page
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© 2014 Salesfusion
Need More Help?
CONTACT US
Contact Information
Salesfusion Address:
3565 Piedmont Rd NE Building 2
Corporate Offices:
855.238.6522
EMEA London Offices:
+44 (0)203 514 8376
Email:
sales@salesfusion.com
Website:
www.salesfusion.com
www.salesfusion.com
© 2014 Salesfusion