D. Bruce Johnston, CEO is Co-Founder of
MOBIDigitalMediaHoldings, is a 30-year financial services
career sales executive. Prior to co-founding MOBI Digital he
held the position of President & CEO of Old Mutual Investment
Partners, charged with the distribution of the firms affiliate
manager mutual funds and separately managed accounts. He
also held the same positions at Sentinel Investments and
Gartmore Global Investors, the former asset management division of Nationwide
Insurance.
He has been recognized as Institutional Investor’s Mutual Fund Marketer of The
Year for his transformational distribution strategy and is often quoted in such well
read industry publications as Ignites, FundFire, FA Magazine, and Advisor One on
his opinion regarding distribution, branding and social media policy and strategy.
He has spent the past six years positioning MOBIDigitalMediaHoldings as one of the
few firms focused on delivering social media education, strategy and thought
leadership for financial advisors with the intent of improving their customer
acquisition and retention metrics.
Over the past two years Bruce has presented his program “Leveraging LinkedIn
for Client Acquisition and Retention” to over 5,000 financial advisors, 4,000 of
those at their desktops. Recently he introduced a client-focused program:
“Techniques & Strategies for Leveraging Social Media for Job Search Success”.
Delaware Investments is pleased to make Bruce available to the DFW FPA
Association and their advisors for the purpose of educating them on how to leverage
social media, especially LinkedIn, to build their practice. His presentation will focus
specifically on:

7 Quick Steps to Optimize Ameriprise FA’s LinkedIn Profile’s
o Best practices for optimizing LinkedIn profile
o 7 Quick Steps:
 Your Professional Image
 Headlines Matter
 Current Position
 Include Your Entire Job History
 LinkedIn Summary
 Complete the Specialties Section
 Complete the Interests and Group Sections