By: Lauren House, Edward Simpson, Rogers Jaffarian,
Kelly Judd, Cory Phillips
•
Social Networking
•
Prospective Employees
•
Managers Seeking Employees
•
Paid vs. Unpaid LinkedIn
•
Privacy and Security
•
Websites
◦ Allow individuals to create profiles
◦ Generate user connection lists
•
•
•
Preserve existing social links
Maintain contact between current groups of
acquaintances
Not always about creating new groups of friends
•
•
Intentional social action model - users view themselves as a
member of the social fabrics of online social networks
We-Intention: “We intend to play an online game together”
◦ If teammates are all members and frequent users of
LinkedIn, then a student is likely to join and become a
member of LinkedIn, in order to join and belong with this
desired social group.
•
•
LinkedIn’s atmosphere promotes Business Social
Networking
Emulates the business environment by:
◦ Required introductions and referrals
◦ Mimicking a résumé format
◦ Detailed lists of experience a symbol of authority
◦ Profile images generally professionally oriented:
ID badge
●
Unemployment rate 9%
●
80,000 jobs added to payrolls
●
●
Half of unemployed Americans have been looking 6 months
or longer for job opportunities
Every job opening has at least four people fighting for the
same job
●
Newspaper ads
●
Job fairs
●
Employment agencies
●
Temp agencies
●
Headhunters
●
Internet searches
Profile/Résumé
●
●
Market Valuation over 8.5
billion
Qualifications
●
Experience
●
Skills
●
●
Credentials for
employment
Current and past
employment
●
Profile picture
●
References
Management Perspective –
Look for Résumés
•
Look at prestigious résumés
•
Preview their skills
•
Match up, then contact
Management Perspective –
Search Contacts
•
See where interests lie
•
Employees unhappy with current job
•
Who surrounds their digital self's
Management Perspective –
Change Status to ‘Hiring’
•
LinkedIn company or personal file
•
Currently hiring
•
Saves time finding employees
FREE MEMBERSHIP
Basic Consumer Interests
•
Allow contact with people in Extended Network
•
Free search returning 100 profiles
•
Ability to Send InMails, message charge of $10
•
Create a free business profile that can be searched
by professionals.
BUSINESS MEMBERSHIP
Small Business/Employer
Interests
•
All of the features of free version PLUS:
•
Expanded Search Abilities (300)
•
Three InMails Per Month
•
Low Membership fee (24.99/Month)
BUSINESS PLUS MEMBERSHIP
Growing Business Interests
•
All of the features of free version PLUS
•
Expanded Search Abilities (500)
•
Ten InMails Per Month
•
Membership fee (49.99/Month)
BUSINESS PRO MEMBERSHIP
Large
Business/Advertising/Employer
•
All of the features of free version PLUS:
•
Expanded Search Abilities (700)
•
Fifty InMails Per Month
•
High Cost (499.99 Per Month)
•
Folders to organize and save researched Profiles
•
The Good
• Helps connect you to people for job opportunities
• Customizes your news articles and advertisements
• LinkedIn keeps your information anonymous
•
The Bad
•
•
•
•
Companies gather information about you
Sell to credit card and other companies
Use for market research
Privacy issues
•
Where is our information going
•
Senator John Kerry’s approach
◦ Regulate, correct or opt out
•
Wrong information is bad information
•
Safeguarding data
•
Open to public as much as possible
•
Adjust profile, groups, companies and application settings
•
Be Comfortable with all your information on profile
•
Employee at HP accidently leaked company information
•
Data mining companies gather data on other companies
•
LinkedIn hacks with Boolean operators within queries
•
Connections can steal your contacts
•
Connection browse settings