Team5

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By: Lauren House, Edward Simpson, Rogers Jaffarian,
Kelly Judd, Cory Phillips
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Social Networking
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Prospective Employees
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Managers Seeking Employees
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Paid vs. Unpaid LinkedIn
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Privacy and Security
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Websites
◦ Allow individuals to create profiles
◦ Generate user connection lists
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Preserve existing social links
Maintain contact between current groups of
acquaintances
Not always about creating new groups of friends
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Intentional social action model - users view themselves as a
member of the social fabrics of online social networks
We-Intention: “We intend to play an online game together”
◦ If teammates are all members and frequent users of
LinkedIn, then a student is likely to join and become a
member of LinkedIn, in order to join and belong with this
desired social group.
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LinkedIn’s atmosphere promotes Business Social
Networking
Emulates the business environment by:
◦ Required introductions and referrals
◦ Mimicking a résumé format
◦ Detailed lists of experience a symbol of authority
◦ Profile images generally professionally oriented:
ID badge
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Unemployment rate 9%
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80,000 jobs added to payrolls
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Half of unemployed Americans have been looking 6 months
or longer for job opportunities
Every job opening has at least four people fighting for the
same job
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Newspaper ads
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Job fairs
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Employment agencies
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Temp agencies
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Headhunters
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Internet searches
Profile/Résumé
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Market Valuation over 8.5
billion
Qualifications
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Experience
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Skills
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Credentials for
employment
Current and past
employment
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Profile picture
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References
Management Perspective –
Look for Résumés
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Look at prestigious résumés
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Preview their skills
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Match up, then contact
Management Perspective –
Search Contacts
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See where interests lie
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Employees unhappy with current job
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Who surrounds their digital self's
Management Perspective –
Change Status to ‘Hiring’
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LinkedIn company or personal file
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Currently hiring
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Saves time finding employees
FREE MEMBERSHIP
Basic Consumer Interests
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Allow contact with people in Extended Network
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Free search returning 100 profiles
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Ability to Send InMails, message charge of $10
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Create a free business profile that can be searched
by professionals.
BUSINESS MEMBERSHIP
Small Business/Employer
Interests
•
All of the features of free version PLUS:
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Expanded Search Abilities (300)
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Three InMails Per Month
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Low Membership fee (24.99/Month)
BUSINESS PLUS MEMBERSHIP
Growing Business Interests
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All of the features of free version PLUS
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Expanded Search Abilities (500)
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Ten InMails Per Month
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Membership fee (49.99/Month)
BUSINESS PRO MEMBERSHIP
Large
Business/Advertising/Employer
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All of the features of free version PLUS:
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Expanded Search Abilities (700)
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Fifty InMails Per Month
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High Cost (499.99 Per Month)
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Folders to organize and save researched Profiles
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The Good
• Helps connect you to people for job opportunities
• Customizes your news articles and advertisements
• LinkedIn keeps your information anonymous
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The Bad
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Companies gather information about you
Sell to credit card and other companies
Use for market research
Privacy issues
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Where is our information going
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Senator John Kerry’s approach
◦ Regulate, correct or opt out
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Wrong information is bad information
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Safeguarding data
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Open to public as much as possible
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Adjust profile, groups, companies and application settings
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Be Comfortable with all your information on profile
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Employee at HP accidently leaked company information
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Data mining companies gather data on other companies
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LinkedIn hacks with Boolean operators within queries
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Connections can steal your contacts
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Connection browse settings
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