Job Search Boot Camp
Practical Advice for Your Job Search
Our Agenda
1) Resume Fundamentals
2) LinkedIn – Profile Development
3) Targeting and Due Diligence
4) Employer-Facing Events
5) Business Etiquette & Behavior
BCC WEBSITE
business.ucdenver.edu/BCC
BCC Website
BCC Tools
BCC Resources
Resume Fundamentals
Resume Fundamentals
 Resume Purpose
 to develop and organize your ‘career story’
 to elicit enough interest to get an interview
 Resume Styles
 Chronological – Preferred format
• Work history contains activities and experience most recent job first

Functional – Non-preferred format
• Separates activities and experience from work
history – can frustrate the reader and create
doubt
Resume Fundamentals
Substance
over style!
 Resume Formatting – Go light on the formatting
 Keep your resume simple and easy to read
 Fonts should be no smaller than 10, no bigger than 12
 Choose an easy to read font – Arial, Tahoma, Verdana
– San Serif Fonts
 Stay away from underlining and italics
 No first or third-person
 Bullets over paragraphs
The Ribbon
Don’t Do It!
Quick Tips
 Length
 One or two pages is fine
 Spell Check
• Errors will move you to the ‘no’
folder
 Be Consistent
 Abbreviations
 Periods
 Style
 Personal Information
 NEVER politics or religion
More Quick Tips
 Office, PowerPoint, Excel (Microsoft
Office Suite)
 Standard requirements for business
professionals
 Delineate advanced Excel skills and
Microsoft Project and Access
 Social Media Skills are Great
 Highlight professional or academic
usage, not personal usage
 Your References
 Don’t waste space on ‘Resumes
Available Upon Request’ – of
course they are
 Separate document from your
resume – unless specifically asked
to include
 Don’t give reference information to
people who have not requested it
Key Components
Objective
Should be incorporated
ONLY if your experience
does not directly support
the position that you’re
looking for…
 Examples:
 “To pursue….”
• a Financial Analyst position in a corporate or management
consulting environment
• an Underwriting position in an Risk Management and
Insurance corporation
• a Brand Management position in a Consumer Product
Goods corporation
• an Audit position in a Public Accounting firm
• a PR position in a corporate or agency environment in
Chicago
Key Components
Objective
Summary of Qualifications
Provides information that
supports your Objective
 Summary of
Qualifications
 Should always be
included because it
helps the reader
quickly comprehend
your background and
experience
Example - Grad
SUMMARY OF QUALIFICATIONS
• Recent Master of Science, Finance graduate; relevant
coursework includes Financial Decisions and Policies,
Data Analysis, Financial Modeling, and Accounting
Information Analysis
• Finance experience in a corporate environment;
excellent financial modeling experience and advanced
Excel skills that include Pivot Tables; Goal Seek and
Solver; LOOKUP; and IF Function
• Successful team and project management skills; led
teams ranging from three to over ten members
• Software and Social Media experience with Microsoft
Office Suite, MS Project, MS Access, STATA, Twitter,
Facebook and LinkedIn
Example - Undergrad
SUMMARY OF QUALIFICATIONS
•
•
•
Undergraduate Business School student with an
emphasis in Marketing, Sales, and International
Business; relevant coursework includes Marketing,
Sales Team Management, Global Media, Finance,
and Operations Management
Three years of customer-facing experience in highactivity environments; successful in dealing with
diverse customers providing strong customer
satisfaction. Experience with inventory, stocking,
and cash management
Computer skills include Microsoft Office Suite and
retail point-of-sale software; Excel database
experience; Social Media experience includes
Facebook, Twitter, and Instagram
Key Components
 Education
 If your degree is recent, put “Education” after
the ‘Objective’ and ‘Summary of Qualifications’
 Reverse chronological order
 College name; Location; Date of Graduation;
GPA (if it’s good)
Examples
EDUCATION
University of Colorado Denver, Business School, Denver, CO
MBA; Finance emphasis; Expected graduation 2015; 3.7 GPA
University of California, Los Angeles, CA, 2009
Bachelor of Science, Computer Science; Finance Minor 3.6 GPA
EDUCATION
University of Colorado Denver, Business School, Denver, CO, 2014
Master of Science; Finance; 3.7 GPA
University of California, Los Angeles, CA, 2009
Bachelor of Science, Finance; Marketing Minor 3.6 GPA
Key Components
 Professional Experience – Should be
presented in reverse chronological order
 Should include – Employer name, location,
dates, title
• Title is generally on the second line
 Experience is presented below the title
Interesting
Succinct
Measurable
Examples
Company Name, Denver, CO, November 2013 – April 2014
Financial Analyst Intern
• Conducted financial modeling, business plan analysis, and
performed due diligence on investments with firm valuations
between $5M and $30M
• Wrote internal and external reports and attended client meetings
• Analyzed market and industry trends, capital formation, and exit
strategies for healthcare companies
Company Name, Denver, CO, July 2012 – Present
Sales Associate
• Worked in a $10K revenue per-day retail store and provided
services for up to 100 customers each day
• Responsible for closing duties, that included stocking, inventory,
and receipt reconciliation
Additional Sections
 Technical Skills
 May be included in the
Summary of Qualifications or
shown as a separate section
 Delineate between
‘proficiency’ and ‘knowledge
of’ if appropriate
 Certifications
 Should be relevant and
recent – show the year
Example
TECHNICAL SKILLS AND CERTIFICATIONS
•
Software skills include Microsoft Office Suite, MS
Access, and MS Project; Salesforce.com and STATA
•
Proficient at Java, C++, C, Visual Basic 6, HTML, SQL;
knowledge of Oracle, Sybase, SQL Server, SSMS,
MySQL, Toad, and Crystal Reports; knowledge of Visual
Source Safe, Subversion, and Soffront TrackWeb
PMP Certification, 2014; MCSA, 2013; CISSP, 2013
•
Key Sections
 Community Service & Activities
 Only include relatively recent activities
 Professional Associations
 Club activities
Example
COMMUNITY SERVICE AND LEADERSHIP ACTIVITIES
Habitat for Humanity, Denver, CO, Volunteer, 2010 – Present
Finance Club, Denver, CO, Treasurer, 2013 – 2014
Goodwill, Denver, CO, Volunteer, 2011 – 2012
Resume Format - Grad
Sample Resume - Undergrad
Consider Your Reader
 Applicant Tracking System
 Ranks you by ‘key words’
 Can’t translate unusual or complex formatting
• Often doesn’t take information from the ‘header’
 Recruiter
 Reviews hundreds of resumes per day
 Appreciates well-formatted and easy-to-read
information
 Needs to ‘get’ why they should consider you in
five or six seconds
 Hiring Manager
 Also appreciates well-formatted, easy-to read,
and compelling information to determine if they’ll
bring you in for an interview
Applicant Tracking Systems
Candidate Submittal Summary
HR Generalist / Benefits Manager (Job ID #873565)
Score
943
912
854
842
720
718
717
700
688
670
654
652
614
604
600
598
594
Last Name
Smith
Martin
Whiting
Wagner
Wyman
Adams
Bruce
Carrington
Sinclair
James
Li
Person
DeSantis
Goodrich
Kennedy
Carpenter
Graves
First Name
Jane
Mary
Jill
Cari
James
Colleen
Darren
John
Marc
Bruce
Thomas
Scott
David
Trudy
Tim
Jana
Marci
Date Applied
10.1.2014
9.3.2014
11.3.2014
10.21.2014
9.28.2014
10.15.2014
9.4.2014
9.7.2014
10.14.2014
9.4.2014
10.12.2014
10.22.2014
9.4.2014
9.15.2014
9.27.2014
9.13.2014
10.1.2014
Application Status
Submitted
Submitted
Submitted
Submitted
Submitted
Submitted
Screened
Screened
Screened
Emailed
Pending
Pending
Pending
Pending
Pending
Pending
Pending
Source
Website
Indeed
LinkedIn
Website
Website
Website
Website
LinkedIn
LinkedIn
Indeed
Website
Website
LinkedIn
Website
Indeed
Referral
Website
Resume Sample
Here are some really good examples of what
resumes shouldn’t look like
Non Standard Fonts –
This font wasn’t exactly ‘standard
Resume Sample
Summary – Is it…Measureable? Interesting?
Relevant?
_________________________________________
Team player, self-disciplined, efficient, friendly, and dependable.
Exceptionally organized and resourceful, with a wide range of
skills. Reliable and adaptable, takes initiative. Honest, reliable,
productive, hard-working team player. Autonomous, selfmotivating with a strong desire to move up. Strong presentation
skills demonstrating responsibility and professionalism. Excellent
communication skills (written and verbal). Proficiency in the use
of PC including MS Word, Excel, and the Internet. Self-disciplined
and highly motivated.
___________________________________________________
Resume Sample
Formatting Run
Amuck – I don’t
think the candidate
planned for it to look
this way…
Resume Sample
Tiny Fonts – Using a 7 point font may get more
on the page, but reading this is a nightmare
•
•
•
Responsible for the development of wireless networks, budget, plan, schedule and tower locations. Developed an innovative process and systems
which identified based on customer proximity and customer profiling where best to build to in order to reduce costs as well as target marketing
analysis for sales including upgrades and customers previously not identified.
Results: managed budgets and contracts in excess of $500 million to on-time or earlier performance, consistently under-ran budget. Regularly
received executive recognition awards
Results: in target markets achieved > 50% market penetration in four states; Results: awarded Chairman’s Inner Circle award and Executive Club
award (x3).
Resume Sample
Bad Math – Not going to give your future
employer much confidence in your skill set
IBM 2009 – Present
Sr. Client Sales Executive
Sold the entire technical basket of solutions ranging from
Servers, Desktops, Storage and Software, i.e. Business
Intelligence, CRM, Database etc. The role was to maintain
Partner Relationships to help execute and close business in the
assigned territory. Territory-Texas based role SMB FinanceCalifornia
Year
2012
2011
2010
Quota Performance Percentage of Quota
$ 4.8M
$ 5.2M
192%
$ 4.2M
$ 5.9M
212%
$ 3.75M
$ 4.2M
165%
LinkedIn Profile
Development
Why LinkedIn?
LinkedIn Fast Facts
 313M members in 200 countries; 33%
in the US (2 new members per second)
 100M in US; next closest countries are
Brazil at 18M+; UK at 16M+
 Over 88 of Fortune 100 companies pay
$$$$ to use LinkedIn’s recruiting tools
 Thousands of third-party recruiters
use LinkedIn to find candidates
Your Personal Brand
Build a Great Profile
 More people will look at your
LinkedIn profile than will ever
look at your resume
 You want to be viewed as an
 Engaged and savvy business
person
 Interesting and active human
being
Privacy Settings
 Before you build or enhance your profile, adjust
your privacy settings – particularly your
‘activity broadcasts’
 If you don’t change these
settings it screams ‘I’m looking
for a job’
 That could be bad for you if you
• are currently employed
• want your profile to be polished
before your current connections
see your changes
Privacy Settings
Here’s How
 Go to your name or small photo in the top right
corner and select ‘Privacy & Settings’
 Under ‘Privacy Controls’
 Uncheck your ‘activity broadcasts’
• You can change this back when you’re done
 Change ‘Select who can see your activity feed’ to
‘Only you’
• You can change this back when you’re done
Privacy Settings
Here’s How
 Consider ‘What others see when you’ve viewed
their profile’ or ‘You will be totally
anonymous’
 If the setting remains ‘open’, whenever you look at
someone’s profile, they can see that you did
 You may, or may not want people aware that you’re
‘checking them out’
 What you can see when people look at your profile,
depends on your settings and on your LinkedIn plan
Your Photo

 Make it professional,
but not stiff

 Please – no:
 Family members
 Headshots are the
best
 Politicians
 Look like you’d look
for a job interview
 Sports gear
 Pets
Just you – looking professional and great
Your Summary
 More informal than a
resume Summary or a
professional bio
 A rough rule-of thumb is
that it should be
between 75 to 200 words
long
Your Summary
 You describe ‘who you
are’ and ‘what you
want’
 You should have some
personal information –
• Activities
• Causes
Stay away from controversial areas
Your Summary - Grad
I am a Master of Science, Finance graduate student at the University of
Colorado Denver Business School. I’ve taken some great Finance and
Accounting classes that include Financial Decisions and Policies, Firm Valuation,
Data Analysis, Financial Modeling, and Audit. I have two years of finance
experience and have excellent financial modeling and advanced Excel skills that
include Pivot Tables; Goal Seek and Solver; LOOKUP; and IF Function.
I have project management experience on projects that ranged from $1M to
$3M. I really enjoyed the work, but as I gained more experience, I realized
that I really liked the financial side of business. I’ve led small teams ranging
from three to ten members.
My computer skills include Microsoft Office Suite, Project, Access, Salesforce,
and STATA, and I have some familiarity with ERP systems. My programming
skills include SQL and Java
My business interests include financial analysis, investment management, and
financial and management consulting. I’m an avid skier and enjoy doing
triathlons. I volunteer with Goodwill on their high-school career mentorship
program and I am involved with Junior Achievement. I am very fortunate to
have strong mentors in my life and I like to give back to others whenever
possible.
Your Summary - Undergrad
I am an undergraduate student at the University of Colorado Denver, Business
School. I’ve taken business courses that include Marketing, Sales Team
Management, Global Media, Finance, Operations Management and
International Business.
I have three years of customer-facing experience in high-activity environments
and I’ve been successful in dealing with diverse customers while providing
strong customer satisfaction. I also have experience with inventory, stocking,
and cash management.
My business interests include Marketing and Sales and I’d be happy in either a
corporate or start-up environment. I’m an avid skier and enjoy hiking Colorado
14ers. I volunteer with Habitat for Humanity.
Your Experience
The profile should be the ‘best’ of
your resume
Upload your resume into LinkedIn
If you use this method, make sure it uploads correctly it’s not always 100% correct
Cut and paste it into the fields from
your resume

This method allows you to have some basic formatting
(bullets) and it gives you ‘Spell-Check’ security
Type it into the fields
Risky, as LinkedIn doesn’t have ‘Spell-Check’
Experience Section
Example
Financial Analyst Intern
Company Name
November 2013 – April 2014 (6 Months) | Greater Denver Area
•
Conducted financial modeling, business plan analysis, and performed due
diligence on investments with firm valuations between $5M and $30M in annual
revenue
•
Analyzed market and industry trends, capital formation, and exit strategies for
healthcare companies
•
Wrote internal and external reports and attended client meetings
Associate Consultant
Company Name
May 2010 – April 2012 (2 years) | Greater Denver Area
•
Responsible for data entry, data coding and analysis, research, and large
database query and management for multiple healthcare, education, and
government projects
•
Supported project management activities for projects ranging from $1M to $3M
•
Trained ten new team members
Contact Information
 Make sure your email
address is on your profile
 You can add it in several
different places
 At the bottom of your
Summary
 In ‘Advice for Contacting’
 Under ‘Contact Information’ – if it gives you that
option
Details – Your URL
You can customize your LinkedIn URL
 Here are the current directions from LinkedIn:
 Move your cursor over Profile at the top of your
homepage and select Edit Profile
 Click Edit next to the URL under your profile photo
 In the Your public profile URL box in the bottom
right, click ‘Customize your public profile URL’
 Type the last part of your new custom URL in the text
box
 Click Set Custom URL
Details – Your URL
Here’s Mine
Standard:
www.linkedin.com/pub/sue-wyman/1/316/724
Customized:
www.linkedin.com/in/suewyman
Details – Primary Email
 Your Primary Email
 This appears under your photo
on the left size of your ‘Privacy
and Settings’ page
 Select Change/Add
• Make sure you add ALL of your email addresses
— This will prevent creating duplicate profiles
• Choose the one you check most as your ‘primary’
LinkedIn Groups
 Groups - Important
 You can add up to 50 Groups – there are over
1.8M covering every profession, community, and
interest imaginable
 Adding groups expands your network AND they
show up on your LinkedIn Profile
 Adding groups allows you to extend your reach
Targeting and
Due Diligence
Do Your Due Diligence
What You Need to Know
Where do YOU
Want to Work
• What’s great
about a
company?
• What do others
say?
• Is there a
position that’s a
‘fit’?
• How good of a
‘fit’ are you?
Interview
Answers
• What do you
know about us?
• What interests
you about the
position?
• Tell me about
yourself.
• Why should we
hire you?
Career Fair
Answers
• What do you
know about us?
• What kind of
position are you
interested in?
• Tell me about
yourself.
Targeting Criteria
 Company
 Industry
 Healthcare, Sports & Entertainment, Consulting
 High Tech, Telecommunications, Information
Technology, Alternative Energy, Oil & Gas
 Financial Services, Insurance, Real Estate
 Role
 Financial Analyst, Accountant, Underwriter
 Brand Manager, Product Manager, Public Relations
 Data Analyst, Project Manager, Data Architect
 Location
 Denver
 Other Cities
 Other Countries
3+3 Worksheet
Use the 3+3 worksheet to help you keep track of the
companies you are targeting
3+3 Worksheet
The answers to the questions
When to Target Companies…
and Do Research
 When you’re figuring out where YOU want to work
 Before Career and Job Fairs
 Look at employers who are attending
 Develop a ‘must see’ list
 Develop a ‘would like to see’ list
 Before Employer Information Sessions
 Look at the employer
 Are you interested? Do you want to know more?
 Before Events
 Look at the company and speaker’s profiles
 Before Interviews
Research Your Target
Employers
 www.glassdoor.com
 Reviews
 Interviews
 Salaries
 www.indeed.com/cmp/Indeed/reviews
 Reviews
 www.google.com
 Competitive Information
 Industry reviews, blogs, etc.
Research Options
 Their Website

About Us

Recent Press Releases

Investor Information

Products and Services
www.company.com
 www.linkedin.com

Company Pages

Interviewer’s Profile Information
Review the Position
Description
 Be realistic about the
requirements for the role
 Identify the 4 or 5 most
important requirements
 Do you have them? Are
you close?
 Don’t be over-enthusiastic
about the requirements
that ‘everyone’ has
FINANCIAL ANALYST
POSITION OVERVIEW
This position will support the customer management services segment our
company which is our core business.
DUTIES AND RESPONSIBILITIES
•
Financial analysis, financial modeling and ad hoc requests
•
Work with the operational leaders of the CMS business to drive efficiency and
forecasting accuracy
•
Report on financial and operational performance, pulling data from
multiple source systems; verify the numbers provided for accuracy
and completeness
•
Update existing financial models with current consolidated forecasts; deliver
management reports on a monthly and quarterly basis
•
Apply a working knowledge of accounting standards that impact
financials
REQUIREMENTS
•
Two to three years of experience in a financial analysis role working
with financial models
•
One to three years of experience with corporate budgets and in-depth
forecasting and planning; working knowledge of accounting
•
Three to five years of experience with advanced Excel; Hyperion and
Access experience preferred
•
Must be able to quickly develop a working knowledge of key revenue and
cost drivers
•
Bachelor of Science or graduate degree in Finance or Accounting
•
Must possess a strong business ethic and thrive in a dynamic and changing
environment
•
Strong attention to details and a solid analytic skill base
•
Ability to confidently communicate and interact with all levels of
management; must be able to work independently
•
Must be able to aggressively manage deadlines and goals
Marketing Coordinator, Distributor Sales
We were founded in 1971 and became a MillerCoors LLC in 2008 as part of
the joint venture between Miller Brewing Company and Coors Brewing Company,
and we remain the only company owned distributor for MillerCoors. Major brand
acquisitions occurred in January of 2010 making Coors Distributing Company
one of the top 25 largest beer distributors in the country with over 30
suppliers, roughly 13 million cases per year, and over 350 employees.
MAJOR FUNCTIONS
• Work in tandem with the Marketing Team to develop/extend key marketing
and communication programs, tools and POS.
• Develop sales tools and marketing collateral materials to support key
marketing and sales initiatives.
• Help with the coordination and set up of product launches and key
marketing meetings.
• Help manage a Program Post Review process which may include: identifying
which programs require a post review, managing a post review calendar,
outlining required information and sharing with stakeholders
• Provide marketing support related to ongoing company initiatives as
needed (newsletter, website, etc.).
• Assist with activation of media plans and added value programming as
needed. Assist with planning/coordination of Special Events,
Sponsorships, and Donations as needed.
KNOWLEDGE AND EXPERIENCE REQUIREMENTS
• 1-3 Years Marketing or Administrative Support or Related Experience
• Strong interpersonal and communication (written and verbal) skills
• High level of personal accountability/results orientation
• Ability to multi-task
• Intermediate Microsoft experience (PowerPoint, Word, Outlook, Excel)
• BS / BA from a four-year college or university preferred.
Previous experience in at least one of the following areas is strongly preferred:
• Experience in the beer business
• Basic graphics design knowledge/experience
• Experience with event coordination/activation
About Us
3+3 Work Sheet
The Benefits




You’ll understand the position and the
company that you are targeting
You’ll be able to write a great cover letter
You can differentiate yourself from your
competition
You’ll be able to interview more effectively
The Benefits





You’ll understand the position you’re
interviewing for
You’ll be able to articulate why you’re
interested in this specific role
You can frame your answers to include your
relevant knowledge and experience
You can ask meaningful questions about
the role
You can differentiate yourself from your
competition
Cover Letters | Emails
 Because you’re required to write one
 They might actually read it
 Evaluation of writing skills and organization
 Because you want to write one
 To increase your chance of being considered
 To accompany your Resume
 Is your Cover Letter always read? If not, why not?
 Recruiters and Hiring Managers are BUSY
 Cover Letters are often ‘boiler plate’ and give no
useful information
Cover Letters | Emails
Key Ingredients
 What position or type of position you’re
interested in
 Why you want to work at the company –
company focused
 Why you’re a great fit for the position – you
focused
Avoid:
Cover Letter | CDC
Thank You Notes | Emails
 Timeliness is critical
 Email within 12 – 24 hours after the interview
 Personal Note (no email) – write it and mail it
right after the interview
 Personal Note (already emailed) – write it and
mail it within 24 – 48 hours after the interview
 Make it perfect
 Spelling, grammar, handwriting
 Make it specific to the interview
Sample Thank You
First Name or Ms. | Mr. Last Name, (which ever is appropriate)
Thank you for taking the time to interview me for the Marketing
Coordinator position. I appreciate your time and the additional
information that you provided me. It was exciting to hear about your
marketing plans for 2015.
I am very interested in the position and think that I would be a great
addition to your team. I hope I’m able to help you make those 2015
plans a huge success.
I look forward to providing you with any information you might need to
make your decision.
Best regards,
Name
Email address, Cell phone #
Employer-Facing
Events
Job & Career Fairs
Information Sessions
Meet & Greet
Guest Speakers
Networking Events
Interviews!
Why You Go…
Career Fairs, Information and
Meet & Greet Sessions
 To make a human connection
with a company
 To make a good impression
 To set yourself up for ‘next
steps’
It’s highly unlikely that
you will get a job
‘at a Career Fair’
 A potential interview
 To learn more about a company’s hiring process
and hiring needs
 Making great connections is the prize
Listen and Respond
Career Fairs, Information and
Meet & Greet Sessions
 Listen to what is being said to the
people who are before you in line
 Get a preview of what questions
you might be asked
 Listen to the answers and
improve yours
 Don’t say the exact thing that the
person ahead of you said
Listen and Respond
Career or Job Fair
 If they ask you what kind of positions you’re
interested in – have an answer
 Financial Analyst, Underwriter, Social Media
Manager, Marketing Coordinator, Accountant, etc.
 Make sure your response fits what their
company does
 If you’re not sure, say you’d like a position in
‘finance’ or ‘marketing’
 Ask them what kind of finance (or marketing,
etc.) positions they recruit for; don’t say ‘I don’t
know’
Be Considerate
Understand Your Time Constraints
 If there is a line of people
behind you when talking to
an employer, be brief
 Ask for their card and if you can
invite them to connect on
LinkedIn – make sure your
invitation is customized and
mentions the where you met
them
 Thank employers for attending
Be Sharp & Considerate
 Be enthusiastic and confident
 Arrive on time
 Be patient – you may have to
wait – be gracious
 Be nice to EVERYONE – your
behavior is being observed
Be Organized and Engaged
 When you bring a resume
 Bring crisp copies
 Bring them in a folder so they
stay ‘crisp’
 Take notes – but not copious ones
 Bring something to take notes on
 Eye contact is key
Look Sharp
 Dress up as if you were going to an interview
 Clean and pressed clothes; clean and styled hair
 No backpacks, excessive jewelry, or cologne
 Cover tattoos and piercings as much as possible
 You only get one chance to make a great first
impression
Look Sharp
For Men:
 Suit or professional slacks and a business shirt
 Polished shoes – no athletic shoes
 No backpacks
For Women:
 Business dress or suit – nothing low-cut
 Heels shouldn’t be over 3”; no sandals
 Skirts no higher than just above the knee
 A professional looking bag
Look Sharp
For Everyone
 Clean and professional looking hair
 Well manicured nails
 Wrinkle-free clothing
 Minimal jewelry, piercings, etc.
 Odor free – that includes perfume and cologne
Know Your Intro
Tell me about yourself…
 Use your LinkedIn profile summary as a guide
to craft a 15 – 30 second summary of you
Sum up your relevant academic
and/or professional experience
You can include some leadership and
community info
Your Introduction
Long or Short
“My name is XXXXX and I’m a Master of Science,
Finance grad student. I have two years of
finance and project management experience and
I worked on projects of up to $3M and also led
small teams. I’m strong at financial modeling
and advanced Excel. I volunteer with Goodwill
and Habitat for Humanity.”
“My name is XXXXX and I’m a Master of
Science, Finance grad student. I have two
years of financial analysis and project
management experience.”
Your Introduction
Mentioning Them
“My name is XXXXX and I’m a Master of Science,
Finance grad student. I’m very interested in
XXXXX because of your XX years of experience
in the investment management industry. I think
it’s great that you were rated as one of the best
places to work in 2014”
“My name is XXXXX and I’m a Master of
Science, Finance grad student. I’m interested
in the investment management industry.
XXXXX is one of my target companies.”
Know Your Own
Background
 Be able to give concise and interesting
overviews that hit the key points of each role
 What was your role?
 What was your biggest accomplishment?
 What was something that didn’t go well – what did you
learn; how did you fix it?
 What was your key learning while you were there? Why did
you leave?
 Do not drift
Interesting
Succinct
Measurable
Your Personal Brand
Brand Components
 Resume
 LinkedIn Profile
 Preparation
 Professional Appearance
 Professional Etiquette & Behavior
Personal Email Etiquette
 Use ‘Reply All’ only when absolutely necessary
 Emails should be
 brief and succinct
 reviewed carefully before sending for spelling,
punctuation, grammar, and capitalization
 something you wouldn’t mind your boss, professor, or
mom reading
• forwarding an email is very, very easy
 Use ‘bcc’ when sending to a list of individuals – do
not make everyone’s email address public
 Never use ‘all caps’ or very large fonts
 Make sure your email address is appropriate
 partyanimal@gmail.com (not good)
Professional Email
Etiquette
 Use ‘Reply All’ only when absolutely necessary
 Emails should be
 brief and succinct
 reviewed carefully before sending for spelling,
punctuation, grammar, and capitalization
 something you wouldn’t mind your boss, clients,
or co-workers reading
• forwarding an email is very, very easy
 devoid of anger, frustration, or ‘snarkiness’
 Never use ‘all caps’ or very large fonts
 Create a professional signature line
Business Communications
 Determine the appropriate communication
channel – phone, email, text, in-person
 Learn co-worker and client’s preferred
communication style. When in doubt, ask
 Don’t hide behind impersonal communication
methods
 Determine appropriate in-person behavior
 Assistants, Knocking, Popping In, Appointments
 Different behaviors for different levels and
individuals
 Timing – don’t stay too long
Be a Team Player
 Understand your role on the team
 Understand the overarching team goal
 Make sure your contributions meet and exceed
expectations
 Get clarity on projects early on and check-in to
make sure that priorities haven’t shifted
 Do what you say
Phone Etiquette
 Create a professional sounding greeting for
your voice mail – business and personal
 Answer your phone in a clear and professional
way – every time
 If it’s important…
 craft your voice mail for an employer or
networking contact BEFORE you leave it
 there’s a way for you to re-record your message
– if you need to – do it
 Voice Mail messages should be
 brief and succinct
 include your contact information – speaking
slowly and clearly
Social Media Etiquette
 Be very careful with the pictures you post
 Both of yourself and others
 Don’t tag others in unflattering photos
 Be careful with the comments you post or tweet
 Avoid the mixture of alcohol and posting
 Never write anything derogatory about your
company – no matter what….
 Digital footprints have a long shelf-life
 If you’re going to blog
 Make sure your grammar, spelling, and
punctuation are flawless
 Facebook Friends
 Do you really want to be ‘friends’ with coworkers, bosses, or clients?
 Refrain from controversial subjects
Restaurant & Meeting
Etiquette
 Turn off your cell phone or put it on vibrate
 Do not put it on the table
 Do no take calls or text while at the table
 Keys, sunglasses, purses, and elbows do not
belong on the table
 Introduce yourself to people at the table or
meeting that you don’t know
 If you make a dinner reservation at a
restaurant, either keep it, or cancel it – as early
as possible
 If you RSVP to ANY invitation, either keep it, or
cancel it
Gratitude
 Thank people for any courtesy that they have
provided you
 Maître d’, waiters, servers, receptionists,
assistants, speakers, professors, potential
employers
 Email and handwritten notes are both acceptable
– they must be timely
 How you treat people is observed and is a
component of being hired – and being liked