500 - MARKETING I CP1 2.5 credits (Grades: 9-12)
This semester course is a study of the basic marketing concept and its practical application. Students will examine the challenges
marketers face in the marketplace; from meeting consumer wants & needs to establishing a competitive edge. Topics will include: the
4Ps, market segmentation, product development, consumer behavior, pricing strategies, distribution, and promotional activities.
Marketing I allows students to build a solid foundation of marketing and business skills, which can be further developed through the
Business Department’s elective course offerings. This course also satisfies the DECA club’s business class requirement for
membership.
Course Objectives:
As per the National Standards of Business Education:
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Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual,
business and society.
Analyze the elements of the marketing mix, their interrelationships and how they are used in the marketing process.
Explore the influence of internal and external factors on marketing.
Scrutinize the characteristics, motivations and behaviors of consumers.
Resources Used:
Textbook: Burrow, James L, Marketing Second Edition, Thomson South-Western.
Modular Instructional Materials: MBA Research and Curriculum Center
Course Scope and Sequence
1
2
3
4
5
6
Subject Matter
Marketing 101
 Marketing Defined
 Functions/Concept/4Ps
 Benefits & Criticisms
Understanding Consumers
 Buying Motives/Decision-Making
 Segmentation Strategy
 Competition
Product Development
 Design Process
 Planning/Product Mix
Distribution
 Importance
 Intermediaries/Channels/Methods
Price
 Effective Tool
 Calculations & Strategies
Promotion
 Communication Process
 Promotional Mix
 Promotional Planning
* Scope and sequence subject to change as needed due to time constraints
2013/2014
Mrs. Mustoe gmustoe@westfordk12.us
Materials Needed:
Expectations:
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Be on time.
Be prepared.
Be involved.
Be respectful.
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Notebook (You are responsible for what we do in class).
Folder for handouts (Save for future studying).
Pen or pencil.
A great attitude (Makes the class more interesting).
Classroom Rules:
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No food or drinks, water only.
No mobile, digital technology. (Refer to Student Handbook.)
Raise your hand if you wish to join in conversation.
Homework for other classes will not be done in my classroom.
Cheating – don’t do it. (Refer to Student Handbook.)
You are young adults. I expect appropriate behavior.
Treat others in class the way you wish to be treated. Respect is a two-way street.
Mrs. Mustoe’s Webpage for the course.
http://mrsmustoewa.weebly.com/marketing-i-500.html
(Homework, copies of lessons, projects/rubrics, and study help all available here.)
WA DECA Webpage:
WA site  Students tab  DECA
(Club information, dates, fundraisers, competitions, and training help all available here.)
Assessments:
Tests/Projects: 40% - Tests will be given with advance notice and proper review. It is your responsibility to schedule any
make ups within one week from when the test was given. Projects will have 10 points deducted for each day late.
Quizzes: 30% - Be ready! Quizzes may be unannounced and apply to any and all class work.
Classwork/Homework: 20% - All homework and class work is expected to be passed in on time for full credit. (√+ = A, √
= B, √- = C)
Participation – Attitude – Conduct – Effort:
10% - This portion of your grade can be a major difference maker, at the
end of the term, in going from a C+ to a B- or a B+ to an A-.
***Class Notes and Assignments: You are responsible for both when absent. Any late work results in a depreciation of
your grade relative to the time turned in. ***
Westford Academy Mission Statement
Westford Academy, in collaboration with home and community, provides a safe environment where high expectations advance
academic excellence. We are committed to promoting integrity and critical thinking, while fostering tolerance and life-long learning in
an ever-changing global society.
2013/2014
Mrs. Mustoe gmustoe@westfordk12.us