File

advertisement
Learning
… Because y’all are so smart!
Adaptability

One of the greatest attributes of the human mind is our
‘adaptability’.

Our capacity to learn new behaviors that help us cope
with changing environments.

What is learnable, we can potentially teach.

What has been learned we can potentially change by
new learning.

Learning  A relatively permanent change in an
organism’s behavior due to experience.
How Do We Learn?

We learn by association.

Our minds naturally connect events that occur in
sequence.

Ex. Smell and see fresh bread. Eat it. Feel fantastic
(because carbs are awesome). Next time you see bread,
you will expect for the same outcome to happen.

Learning associations also feed our natural behaviors.

As we repeat behaviors in a given context, the
behaviors become associated with the contexts.

Ex. The sleep posture we associate with bed, our
walking routes to and from class and eating popcorn in a
movie theatre.

This can lead to habituation  an organism’s decreasing
response to a stimulus with repeated exposure to it.

Learning to associate own behavior with outcomes.

Ex. If a trained seal claps it’s fins and barks, the trainer
will give it a fish.

Associative Learning  Learning that certain events
occur together. The events may be 2 stimuli (as in
classical conditioning) or a response and it’s
consequences ( as in operant conditioning).
Conditioning

What the organism learns to associate together leads to
conditioning.

Conditioning is the process of learning associations.

In classical conditioning, we learn to associate 2 stimuli,
thus anticipate events.

Ex. Lightning and thunder.

In operant conditioning, we associate a response (our
behavior) and it’s consequence and thus repeat acts
followed by good results and avoid facts followed by
bad results.

Ex. Seal balances a ball, gets a fish and the ball
balancing behavior is strengthened.
Classical Conditioning
Operant Conditioning

Conditioning is the not the only way of learning. We can
also learn from observational learning.

What do others do around us and then we mimic it. Ex.
Trained chimpanzees.
Classical Conditioning

Classical Conditioning  A type of learning in which one
learns to link 2 or more stimuli and anticipate events.

Ivan Pavlov – ‘Experimental investigation should lay a
solid foundation for a future true science of
psychology.’

He believed the basic laws of learning were the same
for all animals. Classical conditioning is the basic form
of learning by which all organisms adapt to their
environment.
Pavlov’s Dogs
Pavlov’s Experiments
Classical Conditioning
Videos!

Big Bang Theory Video

2 and Half Men Video

Lead to behaviorism  the view that psychology should
(1) be an objective science that (2) studies behavior
without reference to mental processes. Most research
psychologists agree with (1) but disagree with (2).

Mental processes are more involved in research now, as
the true ‘science’ of psychology comes out.
Pavlov’s Experiments

Noticed that when a dog was presented with food, they
would salivate.

Dog would salivate at the taste of food, sight of food, sight
of food dish, person delivering food or even the sound of
the footsteps of the person delivering the food.

Experimented to see if the salivation was linked with food.

Dog in isolated room, sounded a tone, gave the dog food.

After a few times, the dog would salivate just at the sound
of the tone.

Changed the tone to a touch on the leg, a buzzer, a light,
etc and the same result occurred.

Why do you think Pavlov continued to test his experiment,
after the tone proved his result?

Due to the fact that the dog salivated when having food
was a unlearned behavior, Pavlov called it an
Unconditioned Response  (UR) In classical
conditioning, the unlearned, natural occurring response
to the unconditioned stimulus (US) such as salivating
when food is in the mouth.

Pavlov called the food stimulus the unconditioned
stimulus (US)  in classical conditioning, a stimulus
that unconditionally- naturally and automatically –
triggers a response.

Salivation in response to the tone was conditional upon
the dog’s learning associated between the tone and the
food. This is called the conditional response  (CR) in
classical conditioning, the learned response, to a
previously neutral (but now conditioned) stimulus (CS).

The previously neutral tone stimulus that triggered the
conditional salivation we now call the conditioned
stimulus  (CS) in classical conditioning, an originally
irrelevant stimulus that, after association, with an
unconditioned stimulus (US) comes to trigger a
conditioned response.
Example
Your dog comes running when he hears
the electric can opener.
 What is the:
UCS
UCR
NS
CS
CR

Examples






Your dog comes running when he
hears the electric can opener.
UCS – unconditioned stimulus – food
in the can
UCR – unconditioned response –
comes running
NS – neutral stimulus – electric can
opener
CS – conditioned stimulus – electric
can opener
CR – conditioned response – comes
running
Another example
While listening to your car radio you
accidentally rear end a blue car in front
of you. Every time you now see blue
cars, your heart starts to race.
What is the:
UCS
UCR
NS
CS
CR

Another example






While listening to your car radio you
accidentally rear end a blue car in front
of you. Every time you now see blue
cars, your heart starts to race.
UCS – unconditioned stimulus – hit a car
UCR – unconditioned response – heart
races
NS – neutral stimulus – blue car
CS – conditioned stimulus – blue car
CR – conditioned response – heart races
The UNS!

Trick to remember the difference between these words:
Conditioned = LEARNED, Unconditioned = UNLEARNED.
Match the ‘uns’… duh!

Test Yourself! An experimenter sounds a tone just before
delivering an air puff, which causes your eye to blink.
After several repetitions, you blink to the tone alone.

US =

UR =

CS =

CR=
Acquisition

Acquisition  in classical conditioning, the initial stage,
when one links a neutral stimulus and an unconditioned
stimulus so that the neutral stimulus begins triggering the
conditioned response. In operant conditioning, the
strengthening of a reinforced response.

Pavlov had to address the question of timing with
acquisition. How much time should lapse between
presenting a neutral stimulus (tone) and the
unconditioned stimulus. Usually only took about ½ a
second.
Delayed conditioning

The CS precedes the US, but they overlap just a little.

This is the best situation for conditioning, especially if the
time delay between CS and US is short.
Trace conditioning

The CS precedes the US and they do not overlap.

The longer the time delay between the CS and US, the
more difficult conditioning is.
Simultaneous
conditioning

The CS occurs at the same time as the US.

This is not a good idea because it results in poor
conditioning.

The CS doesn’t predict the US at all in this situation.
Backward conditioning

The CS follows the US.

Little or no conditioning takes place, unless the response
is biologically predisposed.
Higher order
conditioning

A process in which the CS in one conditioning experience
is paired with a new NS creating a second – often
weaker– CS.

An animal learns that a tone predicts food then learns
that a light predicts the tone.

The animal begins to respond to the light alone.

Higher Order Conditioning  a procedure in which the
conditioned stimulus in one conditioning experience is
paired with a new neutral stimulus, creating a second
(often weaker) conditioned stimulus. For example, an
animal that has learned that a tone predicts food might
then learn that a light predicts the tone and begin
responding to the light alone. (Also called second-order
conditioning.)

A new neutral stimulus can become a new conditioned
stimulus. All that’s required is for it to become associated
with a previously conditioned stimulus.

Although Higher Order Conditioning tends to be weaker
than first stage conditioning, it does influence us.

Ex. Big dog associated with dog bite. Makes us afraid.
Then a barking dog brings to mind the big dog, the
barking alone can make you feel afraid.

Associations can influence attitudes.

Ex. Cartoon characters presented with ice cream vs. Brussel
sprouts.

What happens if the CS occurs repeatedly without the US?

Will the Cs continue to elicit the CR? Pavlov found that if he
continued to sound the tone without the food being presented, the
salviation decreased.

This illustrates extinction  the diminishing of a conditioned
response; occurs in classical conditioning when an unconditioned
stimulus (US) does not follow a conditioned stimulus (CS); occurs in
operant conditioning when a response is no longer reinforced.

However, if Pavlov waited a few hours before sounded the tone, the
salivation would reappear.

This illustrates spontaneous recovery  the reappearance, after a
pause, of an extinguished conditioned response.
Generalization

When stimuli is similar enough to the original CS, it is
called generalization  the tendency, once a response
has been conditioned, for stimuli similar to the
conditioned stimulus to elicit similar responses.

Generalization can be adaptive. Ex. Toddler afraid of
moving car, can be also afraid of motorcycles/trucks.

Ex. Person who was tortured is afraid of black shoes, as
it was the first thing he saw when he was approached by
his captors.

Ex. Dog Poop Fudge.
Discrimination

Pavlov’s dogs were able to response to a specific tone
and ignore other tones.

Discrimination  in classical conditioning, the learned
ability to distinguish between a conditioned stimulus and
stimuli that do not signal an unconditioned stimulus.
Generalization vs
Discrimination

Generalization is quite automatic.

Discrimination occurs as the result of overtraining –
exposing the organism to the desired stimulus so many
times that a response to anything similar doesn’t occur.
The Office
Extending Pavlov’s Understanding
Extending Pavlov’s
Understanding

Cognitive Processes can lead to an expectation that an
event will occur.

This can lead to Learned Helplessness  the helplessness
and passive resignation an animal or human learns when
unable to avoid repeated aversive events.

An animal’s capacity for conditioning is constrained by it’s
biology or it’s Biological Predispositions.

Animals use this biological predisposition and their
environment to learn and become conditioned to that
environment. Hello! Evolution much?

Ex. Food poisoning leads to food aversion.

Ex. Colour red signals arousal, therefore attractive.
Biopsychosocial Influences on
Learning
Classical Conditioning and Lupus
What We Can Learn From
Pavlov

Classical conditioning applies to other organisms

Showed how to study a topic scientifically and with an
objective viewpoint.

Pavlov’s work was applied by John Watson and his Baby
Albert studies.
Behaviorism

John B. Watson

viewed psychology as objective science


generally agreed-upon consensus today
recommended study of behavior without
reference to unobservable mental processes

not universally accepted by all schools of
thought today
Emotions

Emotions can be classically conditioned.

Emotions can also be classically conditioned. The American
psychologist John Watson demonstrated that fears could be
explained by the principles of classical conditioning. He did this by
intentionally establishing a fear of rats in an 11 month old boy
named Albert. They paired a white rat (NS) with a loud noise
(UCS). Eventually the sight of the rat alone produced fear.
Watson was able to demonstrate generalization because Albert
feared furry white toys. He was also able to demonstrate
discrimination because Albert didn’t fear all toys. This experiment
could never be conducted today because of the ethical guidelines
that are set by the American Psychological Association. The
guidelines for human and animal research were explained earlier
in the course.

Watch Video clip on Baby Albert
Taste Aversion

Research of Garcia and Koelling

Taste aversion can also be classically conditioned. The
research of John Garcia and Robert Koelling showed how
avoidance of certain tastes could develop through classical
conditioning. On experiments with rats they discovered that it
was possible to use a nausea-producing drug, or radiation as a
UCS. By pairing that with any food in time the food alone
produced the feeling of nausea.
Operant Conditioning

It’s one thing to classically condition a dog to salivate at
the sight of food and the sound of a tone, but it’s
another to teach a child to say please or an elephant to
balance on it’s hind legs. These are examples of operant
conditioning  a type of learning in which behavior is
strengthened if followed by a reinforcer or diminished if
followed by a punisher.

How to tell the difference:

While classical conditioning involves respondent behavior
 behavior that occurs as an automatic response to some
stimulus, operant conditioning involves operant behavior 
behavior that operates on the environment, producing
consequences.
B.F. Skinner

Work focused on Edward Throndike’s Law of Effect 
Thorndike’s principle that behaviors followed by favorable
consequences become more likely, and that behaviors
followed by unfavorable consequences become less likely.

Skinner developed behavioral technology that revealed
principles of behavioral control.

Was able to teach animals to do things ‘un-animal’ like. Ex.
Pigeon turning in circles.

Used the ‘Skinner Box’ or the operant chamber in operant
conditioning research, a chamber (also known as a Skinner
Box) containing a bar or key that an animal can manipulate
to obtain a food or water reinforcer; attached devices record
the animal’s rate of bar pressing or key pecking.
Skinner Box Video
Skinner’s Experiements

Skinner used shaping  an operant conditioning
procedure in which reinforcers guide behavior toward
closer and closer approximations of the desired behavior.

Used successive approximations to get the rat to do
what he wanted – ex. Food when close to the bar, food
when touching the bar.

Also used discriminative stimulus  in operant
conditioning, a stimulus that elicits a response after
association with reinforcement (in contrast to related
stimuli not associated with reinforcement).

Ex. Food only when the rat presses the bar.

Whining as an example of discriminative stimulus.

Ex. Gold stars from teachers.
Reinforcers and Rewards

Skinner used reinforcers  in operant conditioning, any
event that strengthens the behavior it follows and rewards as
part of his research. He divided them into 2 categories:

Positive Reinforcement  increasing behaviors by
presenting positive stimuli, such as food. A positive
reinforcer is any stimulus that, when presented after a
response, strengthens the response.

Negative Reinforcement  increases behaviors by stopping
or reducing negative stimuli, such as shock. A negative
reinforcer is any stimulus that, when removed after a
response, strengthens the response (Note: negative
reinforcement is NOT punishment).

Can we apply this to our school system? DISCUSS!
Types of Reinforcers

Remember… a reinforcement is any consequence that stremgthens
behavior. Along those lines, Skinner also divided his reinforcers 4
more ways:

1) Primary Reinforcer  an innately reinforcer stimulus, such as one
that satisfies a biological need. These are unlearned.

Ex. Food when hungry, or having a painful headache go away.

2) Conditioned Reinforcer  a stimulus that gains its reinforcing
power through its association with a primary reinforcer; also known
as a secondary reinforcer.

Get their power from learned association with primary reinforcers.

Ex. Rat with light that signals food, rat learns to look to light.

3) Immediate Reinforcers –produce quicker results, work for
humans and rats

4) Delayed Reinforcers – do not work as well for rats, work for
humans – ex. Paycheque.
Reinforcement Scheduels

Reinforcement is not only dependent on the type of
reinforcement, the timing also play a large role in the
outcome.

Continuous Reinforcement reinforcing the desired
response every time it occurs.

Partial/Intermittent Reinforcement  reinforcing a
response only part of the time; results in slower
acquisition of a response but much greater resistance to
extinction than does continuous reinforcement.

Ex. Slot machines, giving into children’s tantrums even
a few times will reinforce negative behavior.
Reinforcement Schedules

Skinner came up with 4 different reinforcement schedules,
some rigidly fixed, some unpredictably variable:

1) Fixed Ratio Schedule  in operant conditioning, a
reinforcement schedule that reinforces a response only after
a specific number of responses.

2) Variable Ratio Schedule  in operant conditioning, a
reinforcement schedule that reinforces a response after an
unpredictable number of responses

3) Fixed Interval Schedule  in operant conditioning, a
reinforcement schedule that reinforces a response only after
a specific time has elapsed.

4) Variable Interval Schedule in operant conditioning, a
reinforcement schedule that reinforces a response at
unpredictable time intervals.
Skinner’s Experiments
Reinforcement Schedules
Examples:

Getting a paycheck every other week




Pop quizzes
Variable interval
Slot machines at gambling casinos





Fixed ratio
Fly fishing: casting and reeling back several times before catching a fish
Variable ratio
Looking at your watch during a class until the end of the class
Fixed interval
A salesperson who gets paid on commission


Variable ratio
Calling the mechanic to find out if your car is fixed yet
Variable interval
A factory worker who is paid every time he finishes three pairs of pants


Fixed interval
Fixed ratio
Calling a friend and getting a busy signal

Variable interval
Skinner’s Experiments
Reinforcement Schedules
Skinner and Punishment

Reinforcement INCREASES a behavior, while punishment
DECREASES a behavior.

Way to learn not to repeat an undesirable behavior.

Punishment  an event that decreases the behavior that
it follows.

Negative (withdrawl) VS Positive (adverse stimulus)
Punishment
Skinner’s Experiments
Punishment
Skinner’s Experiments
Punishment
 Negatives
of using
punishment
 Punished
behavior is suppressed
not forgotten
 Punishment teaches discrimination
 Punishment can teach fear
 Physical punishment may increase
aggression
Reinforcement & Punishment
Positive
Negative
Reinforcement
Add good
Remove bad
Punishment
Add bad
Remove good
Reinforcement & Punishment
A. Positive Reinforcement
C. Positive Punishment
B. Negative Reinforcement
D. Negative Punishment
PosP 1. When Olivia makes rude noises at the dinner table, she gets her mouth
washed out with soap. She doesn’t make rude noises that often anymore.
PosR 2. Little Joey gets yelled at when he acts up in class. Now he’s acting up even
more.
NegR
3. Because Tameka earned an A in each of her classes, she doesn’t have to
do her usual chore of vacuuming this month. She’s now even more
motivated to study.
NegP
4. Ray came home past his curfew, so he was not allowed to drive for the
following week. He hasn’t missed a curfew since.
Reinforcement & Punishment
A. Positive Reinforcement
C. Positive Punishment
B. Negative Reinforcement
D. Negative Punishment
PosR
5. Maria put in extra hours at work helping her boss finish a major project. She
received a big bonus for her contributions. She’s now looking for other ways
to contribute at work.
NegP
6. When Thuy and Gurpreet were running around the living room, they crashed
into the Playstation, breaking it. They now carefully walk through the living
room.
NegR
7. Chandler’s girlfriend, Monica, keeps bugging him to take her dancing. He
finally agrees, and she quits bugging him. The next time she starts bugging
him, he quickly agrees to do whatever it is. (Chandler’s behavior is
changing.)
PosR
8. Monica’s boyfriend, Chandler, gives in when she starts bugging him about
something. Now whenever she wants something, she just starts bugging
him. (Monica’s behavior is changing.)
Schedules of Reinforcement
Fixed
Variable
Ratio
Every so many; a set
number
After an unpredictable
number; a changing
number
Interval
Every so often; a fixed
amount of time
Unpredictably often; a
changing amount of time
Schedules of Reinforcement
A. Fixed Ratio
C. Fixed Interval
B. Variable Ratio
D. Variable Interval
VR
1. Buying scratch-off lottery tickets and sometimes winning.
FR
2. A hotel maid may take a 15-minute break after cleaning 10 rooms.
FI
3. Receiving an allowance every Sunday.
VI
4. Checking the front porch for a newspaper when the deliverer is
extremely unpredictable.
FI
5. Checking the oven to see if chocolate chip cookies are done, when
baking time is known.
Schedules of Reinforcement
A. Fixed Ratio
C. Fixed Interval
B. Variable Ratio
D. Variable Interval
FR
6. A blueberry picker receives $1 after filling three pint boxes.
VR
7. A charitable organization makes an average of 10 phone calls for
every donation it receives.
VI
8. Repeatedly calling a garage mechanic to see if your car is fixed yet.
FR
9. A student’s final grade improves one level for every three book
reviews submitted.
VR
10. A professional baseball player gets a hit approximately every third
time at bat
Cognition and Operant
Conditioning

Skinner came up with the idea that there could be
latent learning  learning that occurs but is not
apparent until there is an incentive to demonstrate it.

Ex. Children learning from watching parents, but may
not immediately display that learning.

Skinner based this idea of latent learning on the idea of
the cognitive map  a mental representation of the
layout of one’s environment. For example, after
exploring a maze, rats act as if they have learned a
cognitive map
What drives you?

Skinner also used the idea of latent learning and applied
it to motivation.

Insight learning  a sudden and often novel realization
of the solution to a problem.

Insight lead to intrinsic motivation  a desire to perform
a behavior effectively for its own sake and extrinsic
motivation  a desire to perform a behavior to receive
promised rewards or avoid threatened punishment.

Can we compare your intrinsic motivation for taking AP
Psych to your extrinsic motivation? DISCUSS!
Cognition and Operant
Conditioning

Over justification Effect
the effect of promising a reward for doing what
one already likes to do
 the person may now see the reward, rather than
intrinsic interest, as the motivation for
performing the task
 Biological constraints predispose organisms to
learn associations that are naturally adaptive If
the learning is not part of the natural evolution,
probably won’t stick. Ex. Animal training.

Skinner’s Legacy
Applications of Operant Conditioning
 At
school
 In sports
 At home
 For selfimprovement.
 How do each of
these apply to
Skinner’s ideas?
Contrasting Classical and Operant Conditioning
 Similarities
between
classical and operant
conditioning
 Differences between
classical and operant
conditioning
 Let’s Compare!
Contrasting Classical and Operant
Conditioning
Example 1

Your father gives you a credit card at the end of your
first year in college because you did so well. As a
result, your grades continue to get better in your
second year.

Is this an example of classical conditioning or operant
conditioning?
Answer

This example is operant conditioning because school
performance is a voluntary behaviour.

The credit card is a positive reinforcement because it is
given and it increases the behaviour.
Example 2

Your car has a red, flashing light that blinks annoyingly
if you start the car without buckling the seat belt. You
become less likely to start the car without buckling the
seat belt.

Is this an example of classical conditioning or operant
conditioning?
Answer

This example is operant conditioning because
buckling a seat belt is voluntary.

The flashing light is a punishment.

The consequence is given.

The behaviour of not buckling the seat belt decreases.
Example 3

You eat a new food and then get sick because of the
flu. However, you develop a dislike for the food and
feel nauseated whenever you smell it.

Is this an example of classical conditioning or operant
conditioning?
Answer

This example is classical conditioning because nausea
is an automatic response.

The flu sickness is the US.

The nausea is the UR.

The new food is the CS.

The nausea to the new food is the CR.
Example 4

An individual receives frequent injections of drugs,
which are administered in a small examination room at
a clinic. The drug itself causes increased heart rate but
after several trips to the clinic, simply being in a small
room causes an increased heart rate.

Is this an example of classical conditioning or operant
conditioning?
Answer

This example is classical conditioning because the
increased heart rate is an automatic response.

The drug is the UCS.

The accelerated heart rate is the UCR.

The small room is the CS.
Example 5

A lion in a circus learns to stand up on a chair and
jump through a hoop to receive a food treat.

Is this an example of classical conditioning or operant
conditioning?
Answer

This example is operant conditioning because
standing on a chair and jumping through a hoop are
voluntary behaviours.

The food treat is a positive reinforcement because it is
given and it increases the behaviour.
Example 6

A teacher has a policy of exempting students from the
final exam if they maintain perfect attendance during
the semester. His students’ attendance increases
dramatically.

Is this an example of classical conditioning or operant
conditioning?
Answer

This example is operant conditioning because
attendance is a voluntary behaviour.

The exemption from the final exam is a negative
reinforcement because you are being removed from
writing the final.
Example 7

You check the coin return slot on a pay telephone and
find a quarter. You find yourself checking other
telephones over the next few days.

Is this an example of classical conditioning or operant
conditioning?
Answer

This is an example of operant conditioning because
checking the coin return slot is a voluntary behaviour.

The quarter would be a positive reinforcement because it
was given and it led to an increase in the behaviour.
Example 8

Your hands are cold so you put your gloves on. In the
future, you are more likely to put gloves on when it’s
cold.

Is this an example of classical conditioning or operant
conditioning?
Answer

This is an example of operant conditioning because
putting gloves on is a voluntary behaviour.

The consequence is a negative reinforcement because
the coldness is taken away and the behaviour of putting
on gloves increases.
Learning by Observation

Higher animals, including humans can learn simply
through enough observation.

Also called social learning, observational learning 
learning by observing others, is one of the first ways we
learn growing up.

Modeling  the process of observing and imitating a
specific behavior, is one of the most common ways
children can learn.
Observational Learning
Observational Learning and
the Mirrors in our brain.

While studying animals and how the imitate humans, scientists
found a whole new type of neuron, the mirror neuron  frontal
lobe neurons that fire when performing certain actions or when
observing another doing so. The brain’s mirroring of another’s
action may enable imitation and empathy.

For example, in a study with monkeys when the monkey grasped and held
a branch, the neurons would fire or become active. They also became
active when the monkey observed another monkey performing the same
task. The same thing happens in humans. This helps to explain why we
have the ability to pick up on the clues to how others are feeling.

Children see, children do. The imitation of models shapes even very young
children’s behaviour. Developmental psychologists have shown that
shortly after birth, a baby may imitate an adult who sticks out his tongue.
By 9 months, infants imitate new behaviours, and by 14 months, children
imitate what they see on TV. We will discuss the effects of TV later in the
lesson.
Television and Observational
Learning
Do Video Games Teach People to
Be Violent
The Leader in Observational Learning:
Bandura

Bandura’s bobo doll experiment.
 A preschool child works on a drawing, while an
adult plays with Tinkertoys. All of a sudden the
adult gets up and for 10 minutes, beats the
living daylights out a doll and leaves.
 Child taken to a new room with appealing toys.
Child is only in the room for a brief time before
being removed and told that the ‘good toys are
for other children’.
 Child taken to last room, with less appealing
toys and the same doll from room 1. What
does the child do?
Bandura’s Experiments
Bandura’s Experiments
Bandura’s BoBo Doll Experiment
What Came out of the Bobo
Doll Experiments?

What determines whether we will imitate a model?

Bandura believes part of the answer lies in
reinforcements and punishments – those received by the
model as well as those by the imitator.

By watching, we learn to anticipate a behavior’s
consequences in situations like those we are observing.

We especially like to imitate people we perceive similar
to ourselves, as successful or as admirable.
Applications of Observational Learning
Prosocial vs Antisocial Effects
effects  positive,
constructive, helpful behavior. The
opposite of antisocial behavior.
Prosocial
effects –abuse is passed
down, TV influence, etc.
Antisocial

Models who are positive and helpful, which means that they
engage in prosocial behaviour, can prompt similar behaviour
in others.

For example, Gandhi and Martin Luther King Jr., both modeled
nonviolence. Charity campaigns in schools are effective when
even a few students spearhead projects to help those in need.

Models who are negative, destructive and not helpful, which
means that they engage in antisocial behaviour, can also
prompt similar behaviour in others.

Typical teenagers spend more time watching television,
playing video games, and surfing the Internet than they do in
school. With all of the violence portrayed in these forms of
media does being exposed to this violence affect children?
Vicarious learning

This is a type of observational learning.

It depends on the learner understanding consequences.

Observational learning can occur without consequences.
Examples of
observational learning


1. Television executives seem to know
what they are doing when they use
canned laughter. Experiments indicate
that the technique causes an audience
to laugh louder and more often when
humorous material is presented.
2. Advertisers love to tell us that their
product is the fastest growing or
largest selling. The fact that many
others are using it prompts us to buy it.
More examples

3. Bartenders and baristas see their tip jars with a few dollars to
demonstrate appropriate customer behaviour.

4. The producers of charity telethons devote a great deal of time to
listing the viewers who have already pledged contributions on the
premise that others will follow suit.
Putting it all together
 Many
pioneering researchers have devoted their
careers to understanding how we learn. For each of
the following individuals, identify the type of learning
researched, briefly explain the nature of the research
conducted, and provide an implication of the research
for human behaviour in the real world.

Ivan pavlov

John Watson

John Garcia

B.F.Skinner

Albert Bandura
Download