Press Release
Contact:
Mike Dunn
+1 212-922-7859
mike.g.dunn@bnymellon.com
URDANG Fund, Priderock Capital Partners Complete Redevelopment and Sale
of The Heritage at Boca Raton
BNY Mellon Investment Manager & Priderock Convert Formerly Distressed
Condominiums
To Ultra Luxury Rental Apartments
PLYMOUTH MEETING, PA, December 13, 2011 – URDANG, the real estate investment manager and part
of BNY Mellon, and its joint venture partner Priderock Capital Partners, LLC today announced they have
completed the sale of The Heritage at Boca Raton, a four-building, 248-unit ultra luxury rental complex.
URDANG and Priderock announced the acquisition of the property in March 2010, as well as their plans
to convert it from a distressed unfinished condominium complex into high-end rental units. URDANG
made its portion of the acquisition through Urdang Value-Added Fund II, L.P., a private real estate
closed-end fund, closed to new investors, managed by Urdang Capital Management Inc. The complex
formerly had been named the “Eden Condominiums.”
The redevelopment of the property by URDANG and Priderock included buying back 27 previously sold
condominium units, collapsing the condominium association, and completing construction. This entailed
finishing the clubhouse, two of the apartment buildings, the garages and the pool, all of which were
completed by February 2011. Six months later, the property’s occupancy exceeded 90 percent, and it was
listed for sale in September 2011.
“By completing the redevelopment and converting the property to luxury rental apartments, we created
substantial value,” said David Rabin, managing director, private real estate at Urdang Capital
Management. “The complex was well positioned when demand increased for well-located, high-quality
apartments from core investors.”
The completed property includes high-end amenities such as a 14,500-square-foot clubhouse, state-of
the-art golf simulator, private movie theater/Wii video game room, resort-style pool and spa, cyber café
with Wi-Fi, dry sauna, massage room, tanning salon, billiard room, indoor sports/racquetball court and a
bocce ball court. The interiors were finished with luxury items such as custom Italian cabinets, granite
countertops, stainless steel appliances, oversized soaking tubs, glass-enclosed showers, expansive tiled
balconies and generous walk-in closets.
“Our team worked tirelessly to re-position a deeply distressed condominium project for a successful
execution as luxury rental apartments,” said George Banks, co-founder of Priderock. “Through precise
All information source BNY Mellon Asset Management as at September 30, 2011. This press release is qualified for issuance in the
US only and is for information purposes only. It does not constitute an offer or solicitation of securities or investment services or an
endorsement thereof in any jurisdiction or in any circumstance in which such offer or solicitation is unlawful or not authorized. This
press release is issued by BNY Mellon Asset Management to members of the financial press and media and the information
contained herein should not be construed as investment advice. Past performance is not a guide to future performance.
A BNY Mellon CompanySM
execution of our business plan, we were able to complete construction of the project and stabilize the
property through an effective leasing program.”
Terms of the transaction, which closed in November, were not disclosed.
Notes to Editors:
Priderock Capital Partners, LLC was founded by George Banks and David Khoury to manage and seek aboveaverage risk adjusted returns for third-party institutional and high net worth investors and to improve the local
communities in which they acquire assets, through thorough due diligence and creative asset management. PRCP’s
investment goal is to generate exceptional returns by identifying true value-added investment opportunities where
PRCP can generate its targeted returns by acquiring assets at an attractive basis while utilizing conservative operating
assumptions. PRCP focuses on creating value by identifying complicated and/or distressed situations and by
mitigating the project risks through thorough and exhaustive due diligence and bringing high quality human
resources to focus on each specific issue.
URDANG was founded in 1987 with an exclusive focus on institutional investment grade real estate. URDANG offers
a variety of strategies and products, managing approximately $2.5 billion in public real estate securities through
Urdang Securities Management, Inc. and approximately $3.0 billion (gross) in debt and private equity real estate
investments through Urdang Capital Management, Inc. for institutional investors and high net worth individuals
throughout global markets and across public and private capital sectors. URDANG’s research-driven process
combines top down economic analysis and market/country selection with bottom up underwriting of properties,
companies and management teams to seek high, risk-adjusted returns. It is one of the investment boutiques of BNY
Mellon Asset Management.
BNY Mellon Asset Management is one of the world’s leading asset management organizations, encompassing
BNY Mellon’s affiliated investment management firms and global distribution companies. Information about BNY
Mellon Asset Management can be found at www.bnymellonam.com.
BNY Mellon is a global financial services company focused on helping clients manage and service their
financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading
provider of financial services for institutions, corporations and high-net-worth individuals, offering
superior investment management and investment services through a worldwide client-focused team. It
has $25.9 trillion in assets under custody and administration and $1.2 trillion in assets under
management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.6
trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation.
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