Dillard College of Business Administration
SYLLABUS: Entrepreneurship and Management of Small
Enterprises
MGMT 3783 MTWR 2:30 – 4:30p Dillard Building 133
Summer I Semester 2009
Contact Information
Instructor:
Office:
Office hours:
Office phone:
Home phone:
Fax:
E-mail:
Website:
Jeff Stambaugh, Assistant Professor of Management
DH 257A
MTWR 4:30 – 5:45p, 8:50-9:30p, and by appointment.
(940) 397-4634
(940) 228-7758 (please not after 10 pm unless it’s an emergency)
(940) 397-4280
jeff.stambaugh@mwsu.edu
http://faculty.mwsu.edu/business/jeff.stambaugh
Course Materials
Katz, Jerome A. and Richard P. Green (2009), Entrepreneurial Small Business 2e, McGraw-Hill Irwin: Boston.
Course Description
Focus on the principles and problems associated with starting and managing small enterprises. Students gain an
understanding of: forms of ownership, sources of funds, location analysis, facility requirements and business
plans.
Course Prerequisite(s)
Completion of Pre-Business Requirements, ACCT 2143, ECON 2333, and 2433.
Learning Goals
I.
General Learning Goals:
 Problem solving and decision-making abilities through critical analysis, evaluation, and
interpretation of business information. Students will practice problem solving and decision-making
skills during projects and in-class discussions (e.g. feasibility assessments of others’ ideas,). Assessment
will occur during course quizzes, homeworks, and the business plan project.
 Teambuilding and collaboration to achieve group objectives. These objectives will be practiced as
students work in teams to generate entrepreneurial ideas, run a lemonade stand, and present their
business plan to the interested parties. Instructor observation, project evaluation, and peer evaluation of
team members will be used to assess these abilities.
 Competency in speaking and writing for common business scenarios. Students will practice their
oral presentation skills in numerous in-class presentations. The student’s ability to speak clearly to an
audience will be included in the score for these exercises. An entrepreneurial analysis and the written
portion of the business plan project will also be assessed for writing ability.
These general learning goals are among those established by the Dillard College of Business Administration.
General learning goals represent the skills that graduates will carry with them into their careers. While
assessing student performance in obtaining these general learning goals, the Dillard College is assessing its
programs. The assessments will assist us as we improve our curriculum and curriculum delivery.
II. Course Specific Learning Goals: After completing this course, students should be able to:
 Know the economic and personal underpinnings of entrepreneurship.



Understand the sources of entrepreneurial ideas and be able to generate ideas.
Conduct a feasibility study of an entrepreneurial opportunity.
Understand the process of implementing a business plan, with particular emphasis on financial
considerations.
Course Policies
Attendance Policy: Regular attendance is expected and roll will be taken. Participation in class
discussion is expected, so reading the assigned material and completing assignments prior to coming to class
is also expected. See the MSU Student Handbook page 39-40, for University Class Attendance Policy.
Other Related Policies
Missed Examination Policy: Only students with authorized absences (see University Class Attendance
Policy) may make up missed quizzes. Students must make up a missed quiz before they are allowed to return
to class. As a professional courtesy, please notify me of the absence prior to the quiz if possible.
Grading and Evaluation:
Student performance will be assessed using the following elements.
Quizzes (8): In lieu of exams, there will be a total of 10 quizzes during the course. The last 2 quizzes will be
offered during the final exam period. Only the 8 highest scores will count toward your overall grade (in other
words you get to drop your two lowest scores). Each quiz will be worth 35 points and will have a mix of
true/false questions, multiple choice questions, fill in the blank questions, short essay questions, and financial
exercises. Lectures, discussions, readings, homework assignments, and handouts are the sources of the quiz
questions. You can use an index card (3” x 5”) with notes (one side only) for each quiz.
Projects: As entrepreneurship is very much an applied science, we will accomplish several projects that
contribute to your grade in the course. Below are brief introductions to these projects. More detail will be
available on these projects via WebCT later in the semester.
Entrepreneurial Ideas (EI): This is an individual or small team project (2 people maximum) where you
present an entrepreneurial idea both in a written summary and as a short “pitch” to the class.
The Great Lemonade Stand Project (LS): This is a team project (3 people maximum) where you will
have a contest to make the greatest profit in a 2 hour period. The graded portion is a short paper you
write that discusses what you learned from the experience, though the winning team will get a grade
benefit on the written assignment.
Entrepreneurial Analysis (EA): This is an individual project where you provide a written analysis of a
conversation / interview you had with an entrepreneur / small business owner.
Financial Homework (FH): This is an individual project (with cooperation allowed within teams) where
you complete a financial worksheet.
Business Plan Project (BP): This is a group project and a very applied part of the course. In teams of
4-5 people you tackle a specific entrepreneurial task for an actual venture. You make a verbal
presentation to the involved entrepreneurs and also provide a written report that would fit into a business
plan. Much more detail will be available on this project later in the semester.
IMPORTANT NOTE: I expect that everyone will pull their fair share during the group work,
especially the business plan. There will be anonymous peer feedback to me on individuals’
level of contributions to the group. Those that did not contribute their “fair share” in the group
can expect significant reductions from the overall “group grade” given for the business plan.
Participation/Attendance: As I said earlier, this class should be highly participatory! Attendance/participation
is a graded item (80 points total). Excluding the first day of class, you earn 4 points for every class period you
are present for the entire period (3 points if you are late or leave early). You can earn an additional point each
class through active participation in the class.
Points are allocated to each component as follows.
Element
Points
Quizzes
Participation
EI
LS
EA
FH
Business Project
280
80
75
75
100
50
100
Total Points
760
Grades will be assigned using the
following schedule.
A
≥90.00%
D
≥60.00%
B
≥80.00%
F
<60.00%
C ≥70.00%
Semester grades will be reported through normal University channels with no exceptions.
Grading Policies:
My intent is to motivate and educate you toward excellence. Therefore, for each assignment you will see a clear
definition of what constitutes excellent work. My comments back to you will focus on what was excellent about
your work rather than what was wrong. If you would like detailed comments on how you can improve, I am
anxious to give you that feedback too. The best time to have those discussions is in my office. Because I want
you to produce excellent work, I give you the option to redo the EI, LS, and EA assignments with these
guidelines:



Any redone assignment must be resubmitted by the beginning of class 2 class days after I handed
the material back (the clock starts ticking even if you missed class on the day I handed the
assignment back). For example, redos would be due by 2:30p on Monday, June 15th if I gave the
assignment back on Wednesday, June 10th.
For the EI, I would expect a significantly new idea
For “redos,” your final grade will be an average of the first score and the “redo” score.
Course Content and Outline:
I.
Entrepreneurs and Ideas / Searching
A. Nature of Entrepreneurship
B. The Entrepreneur
C. Ideas and Creativity
D. Small Business Entry
E. Small Business Strategies
F. Business Plans
II. Screening
A. Overview of Business Strategy
B. Feasibility assessment
C. Industry Analysis
D. Distribution and Location
III. Planning
A. Developing a Business Plan
IV. Setup/Financing
A. Business Entry
B. Accounting Considerations
C. Cash Management
D. Raising Funds
E. Legal Issues
V. Startup
A. Marketing Issues
B. Human Resource Management
Academic Integrity:
With regard to academic honesty, students are referred to the “Student Honor Creed” on p. 23 of Midwestern
State University Undergraduate Catalog, Vol. LXXV, No. 2. Academic dishonesty (cheating, collusion, and
plagiarism) is taken seriously and will be investigated. Please know that integrity is very important to me.
Americans with Disabilities Act:
If a student has an established disability as defined in the Americans with Disabilities Act and would like to
request accommodation, that student should please see me as soon as possible (i.e., within the first two weeks
of the semester). Refer to my office hours and phone number shown on page 1. This class follows the
guidelines suggested by the Center for Counseling and Disabilities Services for those students who qualify for
disability services. See Midwestern State University Undergraduate Catalog, Vol. LXXV, No. 2, p. 26.
Syllabus Change Policy:
This syllabus is a guide for the course and is subject to change. Syllabus changes will be communicated via
WebCT and in class.
Additional Information:
Written Assignments: All written assignments are to be single-spaced, have one inch margins, and use an
11 or 12-point font (specific font must present a business appearance and be similar in “size” to Times New
Roman or Arial).
Assignments: Assignments are due at the beginning of class on the specified due date. Assignments
submitted less than 8 hours after being due will receive a 5% deduction. Assignments submitted more than 8
but less than 24 hours after being due will receive a 10% deduction. Assignments will not be accepted beyond
24 hours.
Words of Wisdom / General Policies: Perhaps the most important things you can understand about me are
that I am deeply interested in your success in the course (and beyond), and I am convinced this course can
make a major difference in your future. Therefore, I invest a lot of effort into this course. If you put in the effort,
I think you’ll learn a lot and earn a good grade. The reverse, however, is also true. Just as in the “real world,” I
try to run my course in a supportive yet professional and business-like manner. Here are some key points for
professional behavior:
 Class time is like a business meeting:
o Be on time! Attendance is taken at class start time and the quizzes begin at class start
time.
o Turn off your cell phones and put them away.
o Laptops are for business use during class—not surfing, emailing, or networking.
 Always show respect for others, especially if they make comments in class.
o Packing up before class is over disrupts others.
 The assignments you hand in should reflect your professionalism
 Don’t embarrass yourself with questions like: “Did I miss anything important,” “Will I miss anything
important,” or “Can I skip today?” How would you expect your “boss” to answer those questions?
Tentative schedule (See attached.) Please keep this syllabus as a reference! Students are responsible for
all information contained in the syllabus and for any changes to the syllabus, which will be announced in class
or on WebCT.
Entrepreneurship and Management of Small Enterprises
Summer I Semester 2009
Date
6/1
6/2
6/3
6/4
6/8
Topic
Intro & ENT Overview
The Entrepreneur
ENT Ideas & Creativity
Creativity Project
EI Presentations
6/9 ENT Strategy
6/10 BPlans
6/11 Great Lemonade Stand!
6/15 Existing Businesses
6/16 Interview Time for EA
Reading
Ch 1/20
Ch 3
CH 4(77-90)
Due
Q1
Q2; EI (written and oral)
Ch 7/ CH4
(90-96)
Ch 8
Ch 5 (117-119,
130-136)/Ch 6
Q3
Q4
LS / Q5
Ch 13/ Ch
14 (446-448,
6/17
6/18
6/22
6/23
Resources / Cash Flow Ex
Guest Speaker
Financing
Financing Wrapup
464-472)
Ch 15
Q6 / EA
Q7
Ch 9 (2846/24
6/25
6/29
6/30
Marketing/Management
Project Time
Legal Issues
Guest Speaker
Business Project
6/31 Presentations
7/1 Final Exam Period
300); Ch 19
(627-648)
Ch 18
Q8
FH
BP
Q9 / Q10 (as desired)