Name
Date
English 10-5
3 appeals
Rational appeal
Emotional appeal
Ethical appeal/ethos
Emotional
Ethical
Rational/logical
-Appeals to reason
-Use facts (established truths),
-statistics (numeric),
-expert opinions (education, someone in that field),
-personal experience
-reasoning (inductive vs. deductive)
Inductive reasoning builds up to a concl. from little pieces
of evidence
Deductive reasoning (make an assumption, draw
conclusions under the belief that assumption is true)
Appeals to people’s emotions, tugs on the heart strings,
tries to take advantage of people’s fears, guilt, etc.
Example: ASPCA commercials (beaten animals), donating
to starving children
Ethical
Fair, even-handed
Avoiding logical fallacies
Don’t just give one side of the issue
Persuasion Notes
Ethos
Pathos
Logos
Credibility, convincing through character, become an
expert, be likeable, trustworthy, worthy of respect
Appeal to audience’s emotions, values, and beliefs
Reasoning/logic, consistency & clarity,
Make a claim and back it up with reasons
Strong information & flow of topic