Syllabus and Course Description
Spring Semester of the Academic Year of _2014___
Department/
IBM
Course Title：(Chinese) 全球企業管理
Institute
GMBA
(English) Global Business Management
Permanent Course ID
IBM6139
Instructor: Professor Yingchan Edwin Tang 唐瓔璋 教授
Credits
3
Required/
Required
Elective
Year of Students (for
undergraduate courses)
Required competence or courses that must be previously taken by students:
Global Business has no prerequisites, but draws on fundamental concepts in the prerequisite courses
relates to microeconomics, finance, marketing and other GMBA core courses.
Course Descriptions and Objectives:
The objective of this course is to equip GMBA students with a comprehensive framework to
formulate strategies in the global marketplace. The course studies the issues involved in conducting
business in the globalization arena including organizational behavior, strategic alliance, marketing
and R&D, human resource management, business ethics, social responsibility, law, and information
technology. The nature of global business environmental, including the impact of political economy,
cultural differences, global trade and investment, and global monetary system are examined for their
influence upon business performance and managerial activity. It provides students with key
concepts and skills to identify global opportunities/threats, analyze their impact, formulate
appropriate strategies and implement applicable action plans to achieve company goals. Case studies
are used throughout to illustrate the basic principles of global business management and strategy.
Textbooks
1. Textbook:
(please specify
C.W.L. Hill, 2009, International Business, 7/e, McGraw-Hill
titles, authors,
publishers and 2. International Business Online Learning Center
year of
Glossary of International Business
publication)
Chapter Quiz, Outlines, and Slides
Course Contents
Topics
Outlines
1. Globalization
2. Country Difference
3. Cross-Border Trade and Investment
4. Global Money System
5. Competing in a global marketplace
Hours
Case
Discussion
Lectures
ˇ
ˇ
ˇ
ˇ
ˇ
Description of Course Details:
Midterm Exam
40%
Case Presentation (team)
10%
Case reading and summary (team)
30%
Country Report (evaluation form)
10%
Class participation and Teamwork
10%
Remarks
Time Slot
Location
Contact Information
Office Hours
By appointment (via email)
D17, 4F, Taipei Campus etang@mail.nctu.edu.tw
Syllabus (Tuesday 6:30~9:20pm)
Week
Global Marketing Topic
1
Class Mechanics, 1Globalization
2
2: National Differences in Political Economy
Indonesia—The Troubled Giant
3: Differences in Culture
DMG - Shanghai
3
4: Ethics in International Business
Google in China
4
5: International Trade Theory
Trade in Information Technology and
U.S. Economic Growth
5
6: The Political Economy of International Trade Trade in Textiles—Holding the Chinese
7: The Political Economy of Foreign Direct Juggernaut in Check
6
7
8
9
Mini Cases
Investment
Cemex’s Foreign Direct Investment
8: Regional Economic Integration
9: The Foreign Exchange Market
NAFTA and the U.S. Textile Industry
The Curse of the Strong Dollar at
STMicro
10: The International Monetary System
China’s Managed Float
11: Global Capital Markets
China Mobile
12: The Strategy of International Business
IKEA—The Global Retailer
13: The Organization of International Business
A Decade of Organizational Change at
Unilever
14: Entry Strategy and Strategic Alliances
Tesco Goes Global
Chapters Overview
10
Mid-term Exam
Global Business Topics
Harvard Cases
11
Business Negotiation
Salt Harbor
12
Part Four. Foreign Exchange, Global Monetary System, 1. China: To Float or Not to Float?
and Global Capital Market
13
14,15: Market Entry, Strategic Alliance,, Exporting & 2. Disney: Losing Magic in the Middle
Importing
Kingdom
14
16,17: Global Production, Outsourcing, and 3. Marketing Chateau Margaux
Logistics
15
17,18: Global
Development
16
13,18: the Organization and HRM of International 5. P&G Japan: The SK-II Globalization Project
Business
Marketing
and
New
Product 4. Gucci Group 2000~2009
17
12,19,20: Strategy, Business
Financial/Accounting Management
18
Final Exam week
Ventures,
and 6. ZARA: Fast Fashion
Country Report: Malyasia
Remarks：
1、Inclusive of visiting institutes/organizations outside the NCTU or other academic events.
2、Please adhere to pertinent regulations/laws on intellectual property rights. Do not
use pirated textbooks.