1. Which of the following is not a type of buying decision?
a.
b.
c.
d.
Habitual buying
Limited problem solving
On the spot buying
Extended problem solving
2. Which step comes first in the consumer decision process?
a.
b.
c.
d.
Purchase
Need recognition
Alternative evaluation
Information search
3. Brands or stores that can be readily brought forth from memory are in the:
a) universal set
b) retrieval set
c) evoked set
d) popular set
4. Which of the following is not a part of the PSSP hierarchy of needs?
a) personal needs
b) saftey needs
c) social needs
d) spiritual needs
5. Impulse buying is a type of
a. extended problem solving
b. limited problem solving
c. habitual buying
d. all of the above
6. Which one of these is a consumer decision rule?
a. compensatory
b. noncompensatory
c. decision heuristics
d. all of the above
7. Which of the following is not included as a set to help organize and categorize data?
a. Universal set
b. Retrieval set
c. Consumer set
d. Evoked set
8. According to the PSSP hierarchy of needs, which needs should be met third?
a. Safety needs
b. Personal needs
c. Physiological needs
d. Social needs
9. What is the last step in the consumer decision process?
A .alternative evaluation
B. information search
C. post purchase
D. need recognition
10. ____________________ refers to a pattern of behaviors tied to life events that affect
what and how we consume.
Ritual consumption
Determinate attributes
Decision heuristics
Compensatory decision rule
11. The process by which we select, organize, and interpret information to form a
meaningful picture of the world is known as:
A. Perception
B. Learning
C. Social Needs
D. Personal Needs
12. A ________ is one or more persons whom an individual uses as a basis of
comparison regarding beliefs, feelings, and behaviors.
A. Family
B. Reference Group
C. Culture
D. Supplier
D. Extended solving
13. What are the three risk associated with purchase decisions that can delay or
discourage a purchase?
A. Performance, Financial, Psychological
B. Popularity, Performance, Presentation
C. Financial, Commercial, Monetary
D. Internal, External, Psychological
14. If a buyer examines his past experiences in gathering knowledge of a product, it
would be an example of:
A. Thinking
B. External Search
C. Internal Search
D. Research
15. Attitude consists of which three components?
A. Cognitive, Affective, Behavioral
B. Consciousness, Personality, Dedication
C. Leadership, Honesty, Respectfulness
D. Discipline, Function, Perception
16. How do reference groups affect buying decisions?
A. Offering information
B. Providing rewards for specific purchases
C. Enhancing customer’s self-image
D. All of the above
17. ___________ is a special type of consumption that refers to a pattern of behaviors
tied to life events that affect what and how we consume
A. Pattern
B. Habit consumption
C. Ritual consumption
D. Loyalty consumption
18. Consumer decision rules are a set of criteria that include
A. Compensatory
B. Noncompensatory
C. Decision heuristics
D. All of the above
. Consumer Behavior is NOT which of the following
A. understand consumer actions
B. Develop basic strategies to deal with consumers actions
C. Understand why people buy certain products/services
D. None of the above
20. Which of the following is not a type of buying decision?
A. Limited Problem Solving
B. Habitual Buying
C. Need Recognition
Answers
1. C
2. B
3. B
4. D
5. B
6. D
7. C
8. D
9. C
10. A
11. A
12. B
13. A
14. C
15. A
16. D
17. C
18. D
1. Why do people generally buy one product or service instead of another?
a. They think it’s more attractive
b. The think it’s more convenient
c. It is more impressive to their peers
d. They perceive it to be the better value
2. Which of the following is not one of the three types of buying decisions
consumers go through?
a. Limited Problem Solving
b. Need based buying
c. Extended Problem Solving
d. Habitual Buying
3. What is the term for when a buying decision is made on the spot when the
consumer sees the merchandise?
a. Needs-Buy
b. Got-to-have-it Buy
c. Impulse Buy
d. Mindless Buy
4. When is extended problem solving common?
a. When a purchase affects many people
b. When a purchase is impressive and expensive
c. When a purchase entails a lot of risk
d. When a purchase is an impulse buy
5. Which of the following is a classification of consumer needs?
a. Psychological
b. Emotional
c. Physiological
d. Spiritual
6. Which step is “purchase” in the consumer decision process?
a. 2nd
b. 3rd
c. 4th
d. 5th
7. Functional needs refers to:
a. Your need for a product
b. The prestige of a product
c. Performance of a product
d. How you feel about a product
8. Which of the following is not a way a reference group affects consumer decision?
a. Offering information
b. Providing rewards for specific purchasing behaviors
c. Enhancing consumer’s self-image
d. Promoting their preferred brand of product
9. The length and intensity of information search:
a. are based on price of a product
b. are based on perceived risk associated with purchasing a product
c. are based on the life expectancy of a product
d. are based on likelihood of malfunction of a product
10. Which is not one of the 3 types of risk associated with purchase decisions?
a. Financial risk
b. Performance risk
c. Psychological risk
d. Emotional Risk
11. ________ include all possible choices for a product category.
a. Retrieval sets
b. Universal sets
c. Evoked sets
d. Full-coverage sets
12. ________ consist of important attributes about a particular product.
a. Evaluative criteria
b. Buying criteria
c. Judging criteria
d. Pricing criteria
13. Which of the following is not a form of a consumer decision rule?
a. Compensatory
b. Noncompensatory
c. Price
d. Decision heuristics
14. Which of the following is not a component of attitude?
a. Cognitive
b. Belief
c. Affective
d. Behavioral
15. Which of the following is not a social factor affecting the consumer decision
process?
a. Family
b. Time
c. Culture
d. Reference group
16. Which of the following is not one of the three categories of products/services?
a. Social goods/services
b. Specialty goods/services
c. Shopping goods/services
d. Convenience goods/services
17. Which of the following is not a situational factor influencing consumer decision?
a. Purchase
b. Temporal
c. Hunger
d. Shopping
18. ________ refers to a change in a person’s thought process or behavior that arises
from experience and takes place throughout the consumer decision process.
a. Perception
b. Learning
c. Attitude
d. Growth
19. Which of the following is not on the list of the PSSP hierarchy of needs?
a. Safety Needs
b. Social Needs
c. Acceptance Needs
d. Personal Needs
20. ________ is the first step in the Consumer Decision Process.
A. Info Search
B. Need Recognition
C. Purchase
D. Alternative Evaluation
1. D
2. B
3. C
4. C
5. A
6. C
7. C
8. D
9. B
10. D
11. B
12. A
13. C
14. B
15. B
16. A
17. C
18. B
19. C
20. B