Chapter 6 Quiz
1) What is another term for psychological risk?
A. External Risk
B. Performance Risk
C. Safety Risk
D. Positive Risk
2) People who don't do extensive research into the stock market and purchase
mutual funds probably have a (n) ____.
A. High perceived financial risk
B. External locus of control
C. Low perceived financial risk
D. Internal locus of control
3) Which step in consumer decision-making processes is the different between the
actual state and the desired state?
A. Need recognition
B. Consumer decision making
C. Psychological needs
D. Purchase
4) What is an attitude toward the products?
A. A person’s opinion about product
B. Consider to buy product
C. A change in a person
D. Perception of a person
5) Which of the following is an example of Psychological Factor that affects the
Consumer Decision Process?
a. Product
b. Price
c. Perceptions
d. Place
e. Promotion
6) How does Maslow’s Hierarchy of Needs explain the factors affecting the
Consumer Decision Process?
a. Maslow uses modern technology to analyze the Consumer Decision Process
b. It explains consumer motives based on a theoretical progression of human needs.
c. Maslow uses Marketing Mix to predict a consumer’s decision.
d. Maslow breaks down human need satisfaction into social factors like family and
culture.
e. It does not affect the Consumer Decision Process.
7) A customer who grabs a candy bar while in line at the checkout is practicing what
type of buying
a. Extended Problem Solving
b. Social Risk
c. Impulse Buying
d. Habitual Decision Making
e. Financial Risk
8) Which of the following is a factor that affects the consumer decision processa. Attitude
b. Culture
c. Price
d. All of the above
9) What is the third step in the Consumer Decision Process?
A. Information Search
B. Post Purchase
C. Need Recognition
D. Alternative Evaluation
10) What Need Recognition pertains personal gratification consumers associate
with a product and/or service?
A. Social Need
B. Psychological Need
C. Performance Need
D. Functional Need
11) The difference between extended problem solving and limited problem solving
is that:
a) Limited problem solving occurs during a purchase decision that calls for a lot of
effort and time
b) Extended problem solving occurs during a purchase decision that calls for, at
most, a moderate amount of effort and time
c) Limited problem solving occurs during a purchase decision that calls for no time
or effort
d) Extended problem solving occurs during a purchase decision that calls for a lot of
time and effort
12) A person's enduring evaluation of his or her feelings about and behavioral
tendencies toward an object or idea is _________.
a) Experience
b) Attitude
c) Involvement
d) Perception
13) This attribute set comprises the alternative brands or stores that the consumer
states he or she would consider when making a purchase decision.
a) Evoked
b) Retrieval
c) Habitual
d) Universal
14) How do reference groups affect buying decisions?
A) Providing rewards for specific purchasing behaviors
B) Offering information
C) Enhancing a consumer’s self-image
D) All of the About
E) Only A&C
15) When a consumer’s choice is altered by members of his/her family, his/her
reference group, or culture, what factors are he/she being influenced by?
A. Social
B. Ecological
C. External
D. Functional
16) When consumers are engaged in the consumer decision process, the specific
brands or stores they can readily recall in a product category are referred to as their
_____ set.
a. Universal
b. Retrieval
c. Memory
d. Evoked
e. Brand
17) Which of these is an example of an internal search for information?
a. Reading a consumer report
b. Using the Internet to find a new restaurant
c. Suggesting your favorite restaurant to a friend
d. Learning about a new local restaurant in the local paper
18) Which of the following best describes social risk?
a. Fears that consumers suffer when they worry others might not regard their
purchases positively
b. Fear of an actual harm should a product not perform properly
c. Perceived danger inherent in a poorly performing product or service
d. Risks associated with the way people will feel if the product or service does not
convey the right image
19) A student stopping by Tea2Go every morning for class would be an example of?
A. Impulse buying
B. Extended problem solving
C. Affective component
D. Habitual decision-making
E. Psychological need
20) Even though the Non-GMO organic meat is more expensive, Peter is willing to
buy it because of the
A. Noncompensatory decision rule
B. Compensatory decision rule
C. Conversion rate
D. None of the above
Chapter 6 Quiz Answers
1. C
2. B
3. A
4. A
5. C
6. B
7. C
8. D
9. D
10. B
11. D
12. B
13. A
14. D
15. A
16. B
17. C
18. A
19. D
20. B