Group 4 Marketing Questions
1) A ____________ consist of a set of buyers who share common needs or characteristics
that the company decides to serve.
a) Differentiated marketing
b) Target market
c) Segmented marketing
d) None of the above
2) Which term refers to, a strategy in which a firm goes after a large share of one or a few
segments or niches?
a) Intermarket segmentation
b) Differentiated marketing
c) Concentrated marketing
d) None of the above
3) The full positioning of a brand is the:
A. Value Proposition
B. Shelf level
C. Brand Mix
D. position level
4) The positioning Statment is:
A. same as Mission statment
B. where it is found in the store
C. The summary of the company or brand positioning
D. The statment of release
5) The way the product is defined by consumers on important attributes is the
A. Placement
B. Product position
C. Change
D. The place on the shelf
6) The competitive advantage is
A. The better product
B. More of the product
C. The advantage gain by offering greater customer value.
D. Higher prices
7) Dividing a market into smaller gorups with distinct needs, characteristics or behavior that
might require separate marketing strategies or mixes is?
Group 4 Marketing Questions
a. Market Targeting
b. Market Segmentation
c. Differentiation
d. Posistioning
8) ____________________ Segmentation divides the market into groups based on cariables
such a age, gender, family size, family life cycle, income, occupation, education, religion, race,
gender, and nationality.
a. Age and Life Cycle
b. Physcographic
c. Behavioral
d. Demographic
9) ___________________ is diving a market in to different groups based on gender.
a.
b.
c.
d.
income segmentation
gender segmentation
psychographic segmentation
behavioral segmentation
10) _____________________________ is dividing a market into groups based on consume
knowledge, attitudes, uses, or responses to a product.
a.
b.
c.
d.
occasion segmentation
benefit segmentation
behavioral segmentation
age and life-cycle segmentation
Answers: 1-b, 2-b, 3-a, 4-c, 5-b, 6-c, 7-b, 8-d, 9-b, 10-c