Marketing - lists of slides and videos
52 videos
4.07 Tom Peters – the two most underserved markets
4.08 Phillip Kotler: How to market in a price sensitive marketplace
4.08 The Sigmoid curve
4.51 The Ansoff matrix
5.27 Launching a brand
5.54 How to grow sales profitably
6.08 Fashioning a new business model for a new age
6.15 Philip Kotler on marketing strategy
6.20 Discover the forces behind customer loyalty
6.23 The 7 ‘p’s of the marketing mix
6.49 Designing a winning marketing strategy
7.01 Consumer behaviour
7.01 Segmentation targeting and positioning
7.12 Stan Maklan: CRM why it fails, making it work
7.26 The Boston matrix
7.37 Andrew Cosslett: how to build a global leading brand
8.14 The four components of a marketing strategy
8.19 Ethical behaviour in marketing
8.30 Out think the opposition – the IDEAS model
8.54 The product life cycle
9.05 The fundamentals of marketing
9.13 Analysing the marketing environment
9.29 The perfect marketing system
9.38 Frederick Reichheld – loyalty leaders
9.44 The new consumers: who are they and what do they want?
9.47 Overview of marketing
9.51 Frederick Reichheld: loyalty rules!
10.06 A short introduction to marketing
11.04 Lessons from new product launches
11.25 Marketers struggle to measure ROI
11.37 Customer psychology in a recession
12.37 How do you do market segmentation?
14.18 Branding and packaging decisions
13.30 Developing new products
14.37 Services: marketing the intangible product
14.41 The product life cycle
15.27 Pricing concepts for establishing value
12.41 Marketing research and information systems
13.05 Segmentation, targeting and positioning
13.14 How to build a brand like Corona
13.25 Developing marketing strategies and a marketing plan
14.10 Understanding your customer’s minds
15.03 Supply chain management
15.09 How the Boston Matrix works
15.47 What is market segmentation?
16.01 How to calculate net present value
18.12 Steve Jobs – 1991 Apple internal marketing briefing
18.58 How to get your ideas to spread
19.24 The four stages of customer interaction
19.57 The marketing mix
24.49 The four principles of marketing – Brian Tracy
50.24 Can we better understand customers?
16 slides
Marketing – a definition
Three really important questions about customers
Three elements of a perfect marketing strategy
Three things buyers need help to do...
Three types of customers every organisation needs most
Four questions on the product life cycle
Four parts to the Ansoff matrix
Four questions that help establish market impact
Four parts to the Boston matrix
Five types of new customer
Five buying roles
Five parts to the product life cycle
Six ‘P’s in the marketing mix
Eight elements to branding
Nine buying motives
Nine gates to customer commitment