Tayler Viegut NTC Marketing Mr. Will Market Segmentation Paper I grouped my potential buyers into Psychographic segmentation, and Behavioral segmentation. The reason why I grouped my buyers this way is because with Psychographic is like the lifestyle segmentation which is when similar lifestyles tend to live near one another, they have similar interests. So when they come to a movie they will bring family and friends. Behavioral segmentation specifies the people who are frequent customers. If we discount the price of tickets all the previous customers won’t be able to turn away a lower price than usual and they all will attend the movie as well.