Tayler Viegut
NTC Marketing
Mr. Will
Market Segmentation Paper
I grouped my potential buyers into Psychographic segmentation, and Behavioral
segmentation. The reason why I grouped my buyers this way is because with
Psychographic is like the lifestyle segmentation which is when similar lifestyles tend to
live near one another, they have similar interests. So when they come to a movie they
will bring family and friends. Behavioral segmentation specifies the people who are
frequent customers. If we discount the price of tickets all the previous customers won’t
be able to turn away a lower price than usual and they all will attend the movie as well.