CLASS: M.B.A.
13A / 428
St. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIRAPPALLI – 620 002
SEMESTER EXAMINATIONS – APRIL 2013
TIME: 3 Hrs.
MAXIMUM MARKS: 100
SEM
SET
PAPER CODE
TITLE OF THE PAPER
IV
2011
10PBA4345
BUSINESS ANALYTICS
SECTION – A
Answer all the questions:
10 x 3 = 30
1.
When can an organization compete on Business analytics?
2.
What are the primary obstacles to widespread analytics faced by an enterprise?
3.
Define business intelligence and business analytics.
4.
How is predictive analytics used in retail analytics?
5.
What are the technologies that support business intelligence?
6.
Write the various stages of Analytical Performa Delta.
7.
Define Dashboard and strategy maps.
8.
What influence do KPI have on marketing analytics?
9.
Define business activity modeling with example.
10.
Define business process management and its process.
SECTION – B
Answer all the questions:
11.
a.
5 x 10 = 50
Explain the various external processes of business analytics with examples.
OR
12.
b.
How is business analytics used in Retail Banking in India? Explain.
a.
Explain the various typical applications of analytics in marketing with their process.
OR
b.
Draw business activity modeling for a supply chain firm with resource flow diagrams and
functional decompositions.
13.
a.
What is work practice modeling? Explain with neat diagram the Hierarchical Task
Modeling, Task Scenarios and user catalogs for a customer to order goods enfibeam.com
by searching arranging payment and forward the order to customer?
OR
14.
b.
How will you achieve operational excellence through BPM? Justify the answer with
operational examples.
a.
Explain with example the critical success factors required for setting up a cold storage
unit in Tier II cities. Substantiate your answer by using factor – rating method and
Locational break - even analysis.
OR
15.
b.
What is SCM metrics? How is it measured in performance metrics? Explain the various
analytical application in the supply chain sector.
a.
Explain the analytics maturity model. How does it relate to the analytical capability of an
organization?
OR
b.
Explain the various analytical technologies used in an organization by executives in
familiarizing the key areas of analytics.
SECTION – C
CASE STUDY:
16.
1 x 20 = 20
Define life time value analysis. Calculate the life time value with and without referral cost for
a Land mark store for 4 years.
Life time value for Lank mark
Particulars
Year I Year II Year III Year IV
Customers
20,000
8,000
6,000
3,600
Variable cost
70%
60%
50%
45%
Renting Rate
40%
45%
50%
55%
Referral incentive
10%
12%
13%
14%
Calculate LTV for a newly acquired customer. Tabulate the cumulative NPV profits in
each year. Tabulate the gains from Referral incentive.
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