— Music in the Marketplace
CHAPTER GOALS
1 – Discover that the music business is large, growing, diverse, and ever changing.
2 – Become familiar with the historical development of music as a profession.
3 – Learn that music today is but one component of the arts, entertainment and
communications industry.
1 – How is the term music business used in the textbook? What does the term include?
2 – Musical artists and music merchants are often considered natural enemies, holding different
views on what music should be and do, but today they have to get along. What has forced
this accommodation, this working relationship?
4 – The “American style” of music became a “world style” at what time? What helped cause this?
5 – What caused music publishers in the United States to close down their regional offices and
focus their staffs and energies on cities such as New York City, Chicago, and Los Angeles?
6 – What communications phenomenon caused our best “big bands” to develop into what came
to be known as “name bands”? When did this occur?
7 – Where did many pop and jazz singers in the 1930s and 1940s come from, and how did the
best of them gain national popularity and strong record sales?
8 – The text states, “The unique phenomenon in music in the 20th century was the discovery of
new audiences.” Explain.
9 – In the 1950s. the music industry became “big business.” What caused this huge growth?
10 – How did the development of mass communications technology affect music?
11 – Cite the important influences on the historical development of music.
12 – Music business is a component of three larger industries. Name these and discuss.
13 – Music’s “helpers" now outnumber the composers and performers. How does this affect
employment opportunities in the field?
14 – Write a short essay summarizing the historical development of music as a profession.
15 – How is the music business dispersed geographically in this country? Why?
16 – Discuss ways to acquire information needed to function effectively in the music business.