Lisa Hervieux
lisa.hervieux@gmail.com
16088 Colony Rd. Bow, WA 98232
Education
(360) 421-6401
M.B.A., Western Washington University, Bellingham, WA
B.S., Business Management, Linfield College, McMinnville OR
A.T.A., Multimedia and Interactive Technology, Skagit Valley College
Qualifications:
Experienced in product introduction (marketing), financial analysis and strategic planning
Knowledge of branding strategy and product positioning
Proven energetic and engaging presentation style; experienced in speaking to large audiences
Versed in developing profitable pricing and discount policies across multiple accounts
Highly organized and detail oriented: able to manage multiple tasks simultaneously
Able to effectively communicate to team members across multiple disciplines
Skilled in MS Project, Excel, PowerPoint, Word and Outlook (MS Office 2010)
Proficient in Adobe Creative Suite 5, with strong Web and print layout skills
Work Experience:
03/12–Present Skagit Gardens, Mount Vernon, WA
Marketing Director
Design and develop all marketing materials for a wholesale horticulture company
 Responsible for the creation of two trade catalogs per year: design, content, proofing
 Key player in introducing new products to the market via trade publications
 Design, set up and staff several tradeshow events per year
 Create all marketing materials for sales team: order forms, brochures, PowerPoint, Webinars
 Coordinate publicity efforts and track publication dates, forum and content
02/11–08/12 WSU Skagit County Extension, Burlington, WA
Master Gardener Program Coordinator
Enrich our local community by coordinating the efforts of Skagit County’s Master Gardeners
 Coordinates educational outreach activities by volunteers
 Assesses program and volunteer needs, problems and issues, and develops effective solutions
 Evaluates resource availability relative to demand, and optimizes opportunities for fulfillment
05/08-06/10









Smith Gardens Inc., Bellingham, WA
Key Account Manager
Primary selling agent to support and develop a $5M+ sales account with Lowe’s Inc.
Established process for forecasting and replenishment to improve supply chain performance
Initiated calls to Lowe’s Corporate and stores to generate additional sales opportunities
Developed short and long term sales strategies to insure success for SGI and Lowe’s
Ongoing daily analysis of sales and inventory position to identify opportunities
Participated in the presentation of future programs and in cost negotiations with buyer
Developed strategic recommendations to achieve customer’s and SGI’s financial objectives
Measured and managed product and program commitments to achieve long term objectives
Evaluated market potential and provided feedback for accurate sales and product forecasting
Frequent travel required to Eastern Washington, Oregon, Alaska and North Carolina
Lisa Hervieux
16088 Colony Rd. Bow, WA 98232
09/02-05/08










01/02-09/02




08/00-07/01




04/92-08/00







lisa.hervieux@gmail.com
(360) 421-6401
Haggen Inc. /TerraVida Coffee LLC, Bellingham, WA
New Business Development/Project Manager
Created a coffee company subsidiary for Haggen Inc. from conception through store opening
Assisted with the creative development of new business entity from naming through design
Generated proposals, reports and forecasts to support new product development
Established new business infrastructure, including mission statements, goals and policies
Conducted market research for brand positioning
Researched, filed and maintained multiple trademark applications
Designed product packaging, brochures and promotional materials
Sourced equipment, vendors and suppliers, and developed all recipes
Oversaw the construction and opening of eight TerraVida Coffee locations
Conducted all hiring and ongoing training of staff
Marketed product introductions and analyzed sales and profitability performance
Northwest Horticulture, Mount Vernon, WA
Sales Manager, National Accounts
Developed operational and support protocol for national chain store distribution
Assisted the sales team in obtaining listings with new national and local chain store accounts
Worked with corporate clients to develop new merchandising and sales programs
Recommended new products and packaging to improve sales and customer satisfaction
Responsible for the planning and coordination of all trade show events and activities
Etera: Products for Gardeners, Mount Vernon, WA
Wholesale Customer Service Manager
Supervised eight Customer Service Representatives servicing over 2500 wholesale customers
Insured timely fulfillment of over 5000 orders, with 2.3 million units shipped
Assisted in developing quality control and tracking mechanisms to insure customer satisfaction
Responsible for new hire training, as well as ongoing training for experienced CSRs
Generated Excel reports to provide Etera management and Area Managers with sales information
Liz Claiborne Outlet Stores, Burlington, WA
District Manager
Assumed P&L accountability for nine stores, with total revenues exceeding $21 million annually
Consistently met or exceeded corporate budget goals
Established and enforced sales and expense control objectives for each store
Developed strategies for optimizing sales coverage while minimizing payroll expense
Worked with corporate buyers to develop product mix appropriate for each market
Coordinated the opening of four new stores, from site selection through store set up
Provided ongoing training in areas of sales, customer service, and store presentation
Continuously analyzed store performance and developed strategies for profit improvement