INTRODUCTION
We are here to talk about
“social media,” right?
So, let’s start here.
Seriously, though.
Social media best practices.
Who am I?
The great cartoon lady, duh!
Hi, I’m Molly!
• Social media manager
(community manager)
• Virgo
• Optimist
• ENFP (Extrovert, Intuitive,
Feeling, Perceiving)
• ShowPony/Strategies 360
• 14 offices across the West
and in Washington D.C
I like to think of myself as an…
overly social individual who came
up at a time when social media was
taking off.
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I’m a story-teller
Social media is my current story-telling
platform
My experience is with helping
organizations tell their unique story
online
What is a Facebook PAGE you
(actually) LIKE?
What do you like about them?
A page could use some help if…
• One long stream of
consciousness
• Off-Brand
• Too personal to the poster,
not the business
• Oversharing
• Posts are not consistent
• Voice is not consistent
• Posts look amateur
• Spelling errors
• Inside jokes
• Too many #hashtags
“Crumb Controversy”
Do you remember this?
Burlington Coat Factory
EVERYONE…
HAS A STORY TO TELL.
(…what matters is HOW you tell it.)
Social media really is a great tool.
(Really.)
• Opportunity to create the
space that you want with
your messages and your
visuals
• Customer Service!
• Instant gratification of
messages and posts
• Get the “inside scoop”
(behind the scenes photos)
• Organization’s culture
Sometimes, I can be a broken record.
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“Don’t be the ostrich with your head in the sand”
“In social media there is NOOOOO silver bullet”
“Have a balanced diet of vegetables and candy”
“Creativity takes courage. Be courageous”
“Imitation really is the sincerest form of flattery”
Above all, the TWO most important
thing when managing a social
media channel are…
TRUST
CONSISTENCY
MISCONCEPTIONS
“Social media is a strategy”
“Social media is a job for an intern”
“Social media is free and easy”
“We don’t need a social media plan”
LET’S TALK SHOP.
Goals, appearance, LIKES, content
streams and helpful tools.
What is your page’s GOAL?
No really, why are you here?
What should your social media
page LOOK like?
Sisters. Not distant cousins.
What do I look for?
How do you get more LIKES,
FOLLOWS on your page?
Facebook Paid Growth Tactics
Facebook Paid Growth Tactics
Promoted Post
Sponsored Story
Traditional Facebook ads
Facebook Organic Growth Tactics
(@mention campaigns)
How to create a GREAT social
media content stream?
Real. Life. Examples.
Save Bristol Bay
Save Bristol Bay – Rally the Crowd
Save Bristol Bay
“50 States Strong Against the Pebble Mine”
Visit Skagit Valley
(Economic Development Association of Skagit County)
Thursday,
May 23, 2013
Visit Skagit Valley
(Economic Development Association of Skagit County)
Visit Skagit Valley
(Economic Development Association of Skagit County)
Washington’s Governor Inslee announcing the temporary bridge opening – June 18
Idaho Gives
The Dime Colorado – Phase #1
The Dime Colorado – Phase #2
The Dime Colorado – Content Themes
Bristol Bay Native Corporation
I am “Proud to be from Bristol Bay”
What are helpful tools for
implementing social media
strategy?
Content Management Systems
Content Management Systems
Social Media Editorial Calendar
Helpful Tools
• Desk timers
• Scheduling
• Social Media
• Brainstorm Sessions
• Platform Clarity
• ROI – Link Trackers