PRESS RELEASE
Contact: Caster Communications, Inc. at 401.792.7080
VICTORIA MCGILL ENTERPRISES NAMES CASTER
COMMUNICATIONS, INC. AS ITS AOR
San Francisco, CA – June 18, 2010 – Victoria McGill Enterprises (VME, Inc), the developer,
manufacturer, and marketer of EyeDefining contour strips, recently announced the signing of
Caster Communications, Inc. as its public relations agency. Caster has initiated a national PR
campaign to generate awareness for Victoria McGill and its products.
“We are very excited to have Caster Communications as our PR firm,” said Victoria McGill,
CEO. “We trust Caster has the knowledge and experience to help Victoria McGill Enterprises
become a well-known brand for consumers.”
Based in San Francisco, CA Victoria McGill EyeDefining contour strips are patented adhesive
strips, designed to discreetly tuck and secure upper eyelid skin to instantly recreate
prominent, youthful eyes. Made with medical-grade materials, EyeDefining contour
strips correct upper eyelid skin droop and make the eyes and eyelashes more visible.
Designed to fit in your natural crease and colored bare to match most eyelid tones, the
strips are easy to apply and comfortable to wear. Eye make-up can be applied directly
over the strip, making it virtually invisible.
The PR campaign will be an integrated approach of social networking, sampling, product
reviews, influencer testimonials, product placements and media outreach to introduce a new
product category in the health & beauty industry, build brand awareness and drive adoption.
Press Contact: Caster Communications, Inc. at 401.792.7080 or www.castercomm.com
Caster Communications has the ability to leverage their resources and competencies from one
client to another and intends to capitalize on its knowledge and resources in targeting females
who want to make their eyes look younger to build a community for Victoria McGill. Caster
provides public relations and marketing services through its traditional PR strategies along with
the belief in strong social media campaigns. “As companies struggle to be a part of the online
conversation, we help our clients be heard,” said Caster’s President Kimberly Lancaster. “As
companies look through their marketing budgets in 2010 and beyond, they are realizing the
investment in social networking programs is a new, critical element, but not at the forfeiture of
current programs. VME knew Caster was the right team when we not only understood what they
were trying to do but presented the right ideas and budgets to get it done.”
For more information about Victoria McGill, visit www.VictoriaMcGill.com or for more info about
Caster go to www.CasterComm.com
Victoria McGill Enterprises, based in San Francisco, is a consumer goods company with talented
professionals dedicated to manufacturing and marketing Victoria McGill™ EyeDefining contour strips and
other exciting over-the-counter cosmetic and healthcare products that will improve the lives of everyday
people.
Founded by Victoria McGill and Dr. Dan Cohen in 2007, the company brings together the passion and
experience necessary to deliver the best products to the masses.
Dr. Cohen, former CEO of CNS, the maker of Breathe Right™ nasal strips and Fiber Choice™, has a
proven history of launching consumer products that have achieved international success. Victoria adds
her beauty industry knowledge along with her expertise as a first-class professional makeup artist and
licensed stylist.
Press Contact: Caster Communications, Inc. at 401.792.7080
Kimberly Lancaster klancaster@castercomm.com
Ashley Daigneault Ashley@castercomm.com
For digital images log on to www.castercomm.com
Copyright (C) 2010 Victoria McGill Enterprises. All rights reserved. Victoria McGill is a registered trademark of Victoria McGill
Enterprises in the United States and/or other countries. Other names or brands may be claimed as the property of others.
Press Contact: Caster Communications, Inc. at 401.792.7080 or www.castercomm.com