4th Grade-2012
Super Marketing
Scenario:
Many new food products are created every year, but only a few have success in the super-markets. Sometimes,
success is more about advertising and getting shelf space than how good a product is. ABC Foods has a new food
product (you create your own product) and they want it to be a winner, meaning they want the product to make it
onto the supermarket’s shelves and people to buy it. The company executives will be hiring an advertising agency to
meet those goals. As an advertisement agency, you are competing for their contract and to do so, you will be making
a multimedia presentation to ABC Foods’ bosses. They want details and they want them fast.
Possible topics to cover (these are only suggestions and are not a requirement for a superior
presentation):
1.
2.
3.
4.
Describe your food product.
Who are the people you are targeting to buy your product?
Where do you want your product to go in the supermarket and why?
What is the process for getting supermarkets to buy your product and give it adequate
display space?
5. Describe the competing products that will be next to yours.
6. How will you package your food product to make it attractive to buyers?
7. What is the margin of profit for the supermarket?
8. What kind of advertising will you do (such as having a celebrity spokesperson, a jingle,
or something else that will be unique)?
9. What successful food campaign is similar to your own proposal?
10. Show a graph illustrating or depicting your projected sales over the next year.
Bibliography
Evernote allows you to easily capture information in any environment using whatever device or
platform you find most convenient, and makes everything accessible and searchable at any time,
from anywhere. Use Evernote to capture your ideas, snapshots, voice memos, things you see
online, and just about anything else that you want to remember. They have free and subscription
editions. http://www.evernote.com/
Be sure to have a printed bibliography to hand to the judges before you begin your presentation.
You are encouraged to cite all of your sources including graphics. A simple web tool to organize
your bibliography can be found at http://citationmachine.net/.
Grade 4 - 2012 Resources
Super Marketing
Possible Sources
Talk to managers of local food markets and advertising agencies.
New California law kickstarts home-based food businesses
http://www.csmonitor.com/World/Making-a-difference/Change-Agent/2012/0928/NewCalifornia-law-kickstarts-home-based-food-businesses
How to Bring a Food Product to Market
http://www.inc.com/guides/2010/10/how-to-bring-a-food-product-to-market.html
How to Market & Sell a New Food Product to Grocery Stores
http://smallbusiness.chron.com/market-sell-new-food-product-grocery-stores-10795.html
How to Market a Homemade Food Product
http://www.ehow.com/how_4855453_market-homemade-food-product.html
California Food Labeling Requirements
http://www.cdph.ca.gov/pubsforms/Guidelines/Documents/fdb%20labeling.pdf
Your Client’s Ad in Supermarkets
http://www.medialifemagazine.com/your-clients-ad-in-supermarkets/
5th Grade-2012
Alien Invasion, No Known Predator
Scenario:
Burmese Pythons, a snake large enough to eat deer and alligators, slither through Everglades
National Park unchallenged. Kudzu is known as "the vine that ate the south” and can grow up to
one foot a day. Asian Carp can jump 10 feet into the air, severely injuring boaters. These are
examples of how some species of plants, animals, insects and pathogens have invaded an
ecosystem, causing significant problems.
The Secretary of the Interior Ken Salazar is concerned about non-native invasive species because
they can cause enormous changes in ecosystems by out-competing native species and
dramatically altering the environment, endangering health and safety, and threatening
agriculture. The issue then becomes, is it worth the time and expense, and whether you have the
capability to eradicate these non-native species? You are a team of scientists providing
information on an invasive species in your area of expertise. Your task is to provide information
on the situation and make recommendations for a plan of action to a panel from the Department
of the Interior.
Possible topics to cover (these are only suggestions and are not a requirement for a superior
presentation):
1. What is an invasive species?
2. Describe the species you have chosen that has moved into the environment you want to
protect.
3. What is the history of this species, and how was it introduced to the new environment?
4. How significant is the problem the species has created?
5. Why has this species become so prevalent?
6. What is the economic impact of this invasion?
7. Can this species be eradicated or controlled?
8. What successes or failures have there been on similar species?
9. What costs, time and disruption are needed to eradicate or control this species?
10. What kind of support or resistance can you predict from the local residents?
Bibliography
Evernote allows you to easily capture information in any environment using whatever device or
platform you find most convenient, and makes everything accessible and searchable at any time,
from anywhere. Use Evernote to capture your ideas, snapshots, voice memos, things you see
online, and just about anything else that you want to remember. They have free and subscription
editions. http://www.evernote.com/
Be sure to have a printed bibliography to hand to the judges before you begin your presentation.
You are encouraged to cite all of your sources including graphics. A simple web tool to organize
your bibliography can be found at http://citationmachine.net/.
Grade 5 2012 Resources
Alien Invasion, No Known Predator
Possible Sources
In Florida Everglades, pythons and anacondas dominate food chain
http://www.washingtonpost.com/national/health-science/in-florida-everglades-pythons-andanacondas-dominate-food-chain/2012/01/30/gIQAULTVdQ_story.html
Scientists examine record python found in Florida in effort to stop snakes' spread
http://www.cnn.com/2012/08/13/us/florida-largest-python/index.html
Invasive and Exotic Species of North America
http://www.invasive.org/
Invasive Species in the United States
http://en.wikipedia.org/wiki/Invasive_species_in_the_United_States
Sequoia & Kings Canyon National Park
http://www.nps.gov/seki/naturescience/nnpmain.htm
Sequoia and Kings Canyon National Parks have a well-researched non-native plant management
plan in place.
National Invasive Species Council
http://www.invasivespecies.gov/
The National Invasive Species Council (NISC) was established by Executive Order (EO) 13112
to ensure that Federal programs and activities to prevent and control invasive species are
coordinated, effective and efficient.
State of Oregon
http://www.oregon.gov/OISC/faqs.shtml
Frequently Asked Questions about invasive species.
UC Riverside, Center for Invasive Species Research
http://cisr.ucr.edu/
Every 60 days, California gains a new and potentially damaging invasive species.
6th Grade-2012
Here’s the Pitch
Scenario:
As you know, competitive reality TV shows like Cupcake Wars, Storage Wars, and America’s Got Talent are very
successful. The TV producers of the Reality Channel want to add to their competitive reality TV shows and they
want original ideas on the leading edge of future reality TV concepts. Your department, the Programming
Development Department, is responsible for coming up with fresh ideas for new television shows. They want you to
pitch three new competitive reality programs and they are giving you three weeks to develop the ideas. They will
want your recommendation for the one most likely to be a hit. The new Chief Executive Officer, the big boss, has
had little experience in this type of television and you will need to get him up to speed on how competitive reality
programs work and why they are so popular with audiences and networks.
Possible topics to cover (these are only suggestions and are not a requirement for a superior
presentation):
1.
2.
3.
4.
5.
6.
7.
8.
9.
What are competitive reality television programs?
Why are there so many of these types of programs compared to ten years ago?
What are the most popular reality television programs?
What is the difference between being aired on a major network versus a cable station?
What are some ideas for future competitive reality TV programs?
What is your best idea and why?
What does ‘market share’ mean in television?
What is a focus group and has your team conducted one prior to your presentation?
What are the comparative costs of a reality television program as opposed to a situation
comedy or drama show?
10. What advertisers would be most interested in your show?
Bibliography
Evernote allows you to easily capture information in any environment using whatever device or
platform you find most convenient, and makes everything accessible and searchable at any time,
from anywhere. Use Evernote to capture your ideas, snapshots, voice memos, things you see
online, and just about anything else that you want to remember. They have free and subscription
editions. http://www.evernote.com/
Be sure to have a printed bibliography to hand to the judges before you begin your presentation.
You are encouraged to cite all of your sources including graphics. A simple web tool to organize
your bibliography can be found at http://citationmachine.net/.
Grade 6 - 2012 Resources
Here’s the Pitch
Possible Sources
Realtiy Television
http://en.wikipedia.org/wiki/Reality_television
The Top 10 Reality TV Competition Shows of the 21st Century
http://voices.yahoo.com/the-top-10-reality-tv-competition-shows-21st-5645306.html
Nielsen Ratings
http://en.wikipedia.org/wiki/Nielsen_ratings
Focus Group, Definition
http://en.wikipedia.org/wiki/Focus_group
How to Write a Focus Group Moderator Guide
http://www.focusgrouptips.com/moderator-guide.html
Why Networks Love Reality TV
http://www.investopedia.com/financial-edge/0410/why-networks-love-realitytv.aspx#axzz28RkESRXo
An Insider's Guide on How to Pitch a Reality TV Show
http://voices.yahoo.com/an-insiders-guide-pitch-reality-tv-show-714823.html?cat=39
7th Grade-2012
Vaulting to Victory
Scenario:
In the London 2012 Summer Olympics our women’s gymnastics team did extremely well. The team won a gold
medal for the all-around team event and Gabby Douglas took the all-around individual gold medal. More young
gymnasts and their families now dream about being in a future Olympic competition and standing on the podium to
receive their gold medal. Gabby was 16 years old when she won. Like the other competitors, Gabby dedicated her
younger years to reach this goal. Many hopeful gymnasts and students are not aware of what is involved in
qualifying for the United States Gymnastics’ Team. You are a team of former Olympic medalists from various
sports. The U. S. Olympic Committee has asked you to present at a Junior National Gymnastics Conference where
boys and girls your age and younger have come to find out how to prepare themselves for a chance to compete in
future Olympic competitions. Your presentation should provide information on how to succeed, including the huge
commitment it takes to make the United States Gymnastics’ Team.
Possible topics to cover (these are only suggestions and are not a requirement for a superior
presentation):
1. Describe a gymnastics competition.
2. What athletic skills are required?
3. What kind of time commitment is required for training?
4. Describe some of the methods used for training.
5. What are common injuries?
6. Where can you find an experienced coach and will that require moving?
7. What kinds of costs are involved?
8. What competitions are necessary for preparing to compete in larger events?
9. How will students be able to keep up on their studies if they are travelling a lot?
10. What type of a social life should they expect?
11. How can young gymnasts prepare for the stress involved with competitions?
Bibliography
Evernote allows you to easily capture information in any environment using whatever device or
platform you find most convenient, and makes everything accessible and searchable at any time,
from anywhere. Use Evernote to capture your ideas, snapshots, voice memos, things you see
online, and just about anything else that you want to remember. They have free and subscription
editions. http://www.evernote.com/
Be sure to have a printed bibliography to hand to the judges before you begin your presentation.
You are encouraged to cite all of your sources including graphics. A simple web tool to organize
your bibliography can be found at http://citationmachine.net/.
Grade 7 - 2012 Resources
Vaulting to Victory
Possible Sources
Team USA, Athlete’s Advisory Council
http://www.teamusa.org/For-Athletes/Athletes-Advisory-Council.aspx
Team USA, Olympic Training Centers/Sites & Tours
http://www.teamusa.org/For-Athletes/Olympic-Training-Centers-and-Sites.aspx
Drills and Skills – Gymnastics Technique and Training
http://www.drillsandskills.com/
Utah Gymnastics Training Center
Tuition: http://utahgtc.com/pricing/classes/
U.S. Gymnastics Training Centers Summer Camp
Cost: http://www.usgymnasticscamps.com/register.aspx
Gymnastics Training & Conditioning
http://www.sport-fitness-advisor.com/gymnastics-training.html
How to Find a Gymnastics Coach
http://www.livestrong.com/article/366003-how-to-find-a-gymnastics-coach/
Finding the Right Gym and Coaching
http://gymnasticszone.com/finding-the-right-gym-and-coaching
8th Grade-2012
Just Win, Baby!
Scenario:
According to the book, Freakonomics, revenues to colleges can increase significantly with a winning football
program. Positive outcomes also include more student applications with higher SAT scores. Your university (create
your own name) has had a drop-off in enrollment and donations ever since it eliminated the football program. The
chancellors read the book and decided they want to start a new football program and within the next three years have
a team that makes it into a bowl game. You are a member of the school’s Athletic Department staff and the
chancellors have tasked you with achieving that goal. Before your school moves forward, they want to make sure
the team is making wise decisions and not breaking any National Collegiate Athletic Association (NCAA) rules.
They want to see a multimedia presentation that highlights your plan and your recommendations for moving
forward.
Possible topics to cover (these are only suggestions and are not a requirement for a superior
presentation):
1. What is involved in starting a football program?
2. How do scholarships work?
3. How does a school recruit players?
4. What are some of the main NCAA rules regarding student athletes?
5. How do you find the right head coach and what will the salary be?
6. What are alumni associations and boosters and how will they be involved?
7. How will you ensure that your players get a good education?
8. What will you do to attract fans and raise school spirit?
9. How does a football program generate revenue?
10. Does your staff recommend moving forward with starting a team. Explain your answer.
Bibliography
Evernote allows you to easily capture information in any environment using whatever device or
platform you find most convenient, and makes everything accessible and searchable at any time,
from anywhere. Use Evernote to capture your ideas, snapshots, voice memos, things you see
online, and just about anything else that you want to remember. They have free and subscription
editions. http://www.evernote.com/
Be sure to have a printed bibliography to hand to the judges before you begin your presentation.
You are encouraged to cite all of your sources including graphics. A simple web tool to organize
your bibliography can be found at http://citationmachine.net/.
Resources
Grade 8 - 2012 Resources
Just Win, Baby!
Possible Sources
Freakonomics
http://www.freakonomics.com/2012/07/09/how-much-do-football-wins-pay-off-for-a-college/
NCAA, Football Recruiting
http://www.ncaa.org/wps/wcm/connect/public/Test/Issues/Recruiting/Football+Recruiting
NCAA, Recruiting Chart
http://fs.ncaa.org/Docs/AMA/recruiting_calendars/2010/Overviewchart.pdf
Indiana State: From worst college football program to one of the best.
http://msn.foxsports.com/collegefootball/story/Indiana-State-Sycamores-college-football-fromworst-program-to-one-of-the-best-100711
Starting a College Football Program from Scratch
http://fastandfuriousfootball.com/wpcontent/uploads/coachingmaterial2/Building%20A%20College%20Program.pdf
Louisville Commitment to It’s College Football Program Sets Model
http://www.commercialappeal.com/news/2011/nov/06/louisville-commitment-sets-model/
Recruiting 101: Building a successful college football program starts with the pitch
http://www.al.com/sports/index.ssf/2012/08/recruiting_101_building_a_succ.html
High School -2012
Angry Birds the Word
Scenario:
Creating apps for handheld devices has become a big business. Apps range from fairly simple
concepts to very complex programs. If you talk to people, many of them have an idea for an app.
Some of these ideas really have little or no substance but sometimes people have some great
ideas that are worth developing into an app. Getting an app from concept to users requires
several steps, which your company will need to explain. The people or companies that write the
code to create an app only want to use their time on apps that have the best chance at success.
Your company specializes in following the successes and failures of apps for handhelds and
making recommendations to companies that develop apps. Your company splits a percentage of
revenue generated with the development company so you want to be discerning regarding the
apps you recommend. Your task is to create a multimedia presentation to a company that is new
to writing apps and you would like to develop a good working relationship. Your presentation
should include the app(s) you are recommending along with the whole app process on how to
generate revenue.
Possible topics to cover (these are only suggestions and are not a requirement for a superior
presentation):
1.
2.
3.
4.
5.
6.
7.
8.
9.
What is an app?
What are characteristics of successful apps?
What are general categories of apps?
Who are the people or companies that write apps?
In talking to other people, what are their ideas for apps?
Describe your three different app ideas.
Describe the app you are recommending highly to the app development company (sell it).
Who are you targeting with your selected app?
Tell the company what the process is for getting an app from idea to eventually being
available for download (you are assuming they are new to the process).
10. How are profits generated?
Bibliography
Evernote allows you to easily capture information in any environment using whatever device or
platform you find most convenient, and makes everything accessible and searchable at any time,
from anywhere. Use Evernote to capture your ideas, snapshots, voice memos, things you see
online, and just about anything else that you want to remember. They have free and subscription
editions. http://www.evernote.com/
Be sure to have a printed bibliography to hand to the judges before you begin your presentation.
You are encouraged to cite all of your sources including graphics. A simple web tool to organize
your bibliography can be found at http://citationmachine.net/.
High School - 2012 Resources
Angry Birds
Possible Sources
How to Build an iPhone App in 6 Easy Steps
http://www.cbsnews.com/8301-505144_162-36942435/how-to-build-an-iphone-app-in-6-easysteps/
Apple’s Developer Guidelines
https://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/
Introduction/Introduction.html
How to Develop Your First iPhone App
http://mobile.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/
Custom Android, BlackBerry, iPhone, & Windows Mobile Apps
http://www.buildanapp.com/whatis
The Art Of Launching An App: A Case Study
http://uxdesign.smashingmagazine.com/2012/04/05/art-of-launching-app-case-study/
W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android Since January
http://techcrunch.com/2012/07/30/w3i-app-marketing-costs/
5 Musts for Mobile App Marketing
http://mashable.com/2010/11/08/marketing-mobile-app/