AGRISCIENCE AND NATURAL RESOURCES EDUCATION CURRICULUM
(4000) Curriculum Area: BUSINESS MANAGEMENT AND MARKETING
(4350) UNIT: AGRICUTURAL MARKETING, SALES, TRADE AND
ADVERTISING
Mr. Christensen
________________________________________________________________________
(4352) Topic: Types of Marketing
________________________________________________________________________
TOPIC OBJECTIVES: Upon completion of this lesson, the student will be able to :
(4352A). Describe the two main types of marketing (consumer and business)
(4352B). Explain how consumers make decisions.
(4352C). Describe how new products are introduced and adopted.
(4352D). Explain how business buyers make decisions.
(4352E). Discuss institutional and government markets.
Time Frame: 90 minutes
Materials/Equipment:
Viewgraph or computer for PowerPoint presentation.
References:
Baker, Gregory A., Orlen Grunewald and William D Gorman. Introduction to Food and
Agribusiness Management 2002. Prentice Hall, Upper Saddle River, New Jersey.
United
States
Government
Small
Business
http://www.sba.gov/starting_business/marketing/target.html
Teaching Procedure:
Administration:
A. Interest Approach: Ask the class to determine the television/radio/magazine
advertisement they enjoy the most or are most influence by. If the students
desire they can reenact the advertisement if the subject is appropriate. The
discussion of the advertisement will lead directly to the lecture topic
Marketing.
B. Teaching Steps:
1. After the interest approach activity, present the Powerpoint
presentation a note taking guide and key is attached to provide
relevant terms.
2. After the presentation and questions, the business groups assemble to
incorporate the marketing information into their business plan.
Marketing is one module among many that will build upon a course
long project to develop an Agribusiness. The types of marketing
module requires that the project groups decide the type and focus of
the marketing their business will pursue. What customer needs will
their product provide, what benefits to the consumer or business
(price, quality etc.). How will they position the business product so
that consumers become aware of the product or businesses see it as a
viable alternative to other similar products if any? Where is the
product in its life cycle, does this affect the marketing scheme? The
marketing plan must incorporate the elements developed in this
module.
C. Review: PowerPoint slides of advertisement elements are presented to the
class and discussed as to the intended audience, (consumer or business) and
market (mass, target) and the advantages the marketing approach portrays to
the customer.
D. Evaluation: Quiz and key are provided. Types of Marketing will also be part
of the final evaluation of team class business development projects.