Sports and Entertainment Marketing Chapter 14 – Images and Licensing Start PowerPoint After Slide No. 9 – refer to page 318 – list of Endorsement Guidelines After Slide 12 – refer to Word Market – page 319. Discuss Japander. Can go on YouTube and watch some Japander ads. After last slide – refer to Band Expenses and Profits – page 326. Divide students into groups of 4-6. Have students come up with a list of celebrities they think would be appropriate to endorse products. Then list products you think they would be best at endorsing. Choose one item from your list and create an advertisement.