What should people think of when they think about New Brunswick?
What features of our province could you use to sell that image?
You are going to market New Brunswick through a Positioning
Statement and an advertisement.
DO NOT try to be everything to everyone or try to appeal to a broad
group of tourists. You need to create an image in the mind of
consumers that encompasses a type of traveler/tourist.
Positioning Statement – You are going to create a positioning statement for New Brunswick
that will be used on your license plate, and advertisement.
License Plate and Advertisement – You are going to create a license plate for our province and
an advertisement that has a clear target market. Create a collage advertisement using the
internet that encapsulates your idea.
Research Paper – Your paper should not be more than a page and should document what
rational you used to come up with your marketing campaign and statement. It should give the
positioning statement again and should explain the images and text used in your
advertisement.
PowerPoint Presentation – You are going to present your work using PowerPoint or Prezi to
the class.
As with all our projects, you will be evaluated based on Creativity, Design, Content and
Participation.