The World Environment Center
International Environment Forum (IEF)
on the Occasion of its 21st Annual Gold Medal Award
presents a Colloquium on:
“MULTINATIONALS IN DEVELOPING COMMUNITIES:
HOW LEADERSHIP COMPANIES BUILD SOCIAL CAPITAL”
Thursday and Friday, 12 – 13 May, 2005
The JW Marriott Hotel
Washington, DC
AGENDA
The WEC GOLD MEDAL
FOR INTERNATIONAL
CORPORATE ACHIEVEMENT
IN SUSTAINABLE
DEVELOPMENT
is an annual award originated in
1985 to honor a multinational
manufacturing, processing or
service company for its
outstanding corporate
environment, health and safety
(EH&S) and sustainable
development innovation,
performance and policy.
One of the earliest initiatives of
public recognition for industry,
the WEC Gold Medal is among
the most respected measures of
a multinational company's
global commitment and
capability to maintain uniformly
high
EH&S standards and
promote sustainable
development.
From the three components constituting sustainable development’s
triple bottom line, the social one is recognized to be the most difficult
to address. This is particularly the case in the diverse environments in
which multinational companies are operating.
Corporate social responsibility policies from leadership companies
have tried to tackle this issue and some have succeeded in building
constructive examples moving away from corporate philanthropy.
Successful community engagement not only helps companies to
operate in host countries, but also helps understand potential
customers. This in turn enables to multinational corporations to
develop solutions with an appropriate business model and to deliver
real value to the community.
Join us for a special look at recent developments giving full value to
sustainable development’s social component.
Keynote speakers from the U.S. Agency for International
Development and the US Trade Representative’s Office will discuss
the challenges facing international and government organizations in
the implementation of public private partnerships.
Industry case studies will include best practices of members of the
International Environment Forum (IEF), former award-winning
companies and Starbucks Coffee Corporation, named the 2005
Recipient of the WEC Gold Medal Award. Starbucks’ Signature
Contribution upon which the jury based its award is the “Coffee and
Farmer Equity Practices” (C.A.F.E.) program, an initiative enabling
farmer cooperatives to receive above average premium price and
long-term contracts while maintaining environmental integrity.
We look forward to welcoming you in Washington DC!
Thursday, May 12, 2005
JW Marriott Hotel
1331 Pennsylvania Avenue, NW
Washington, D.C.
“Building Social Capital in Developing Communities: Challenges and Opportunities”
11:00
Registration
12:00
Buffet Lunch
12:00
Welcome and Introduction
MS. ELIZABETH LOWERY, Vice President, Environment and Energy, General Motors Corporation and
Chairman, WEC Board of Directors
1:00
Honored Guest Speaker – Trade Capacity Building in the Developing World
HONORABLE MARY E. RYCKMAN, Assistant US Trade Representative for Trade Capacity, Office of the
United States Trade Representative
International Environment Forum (IEF) Panel on Community Engagement
2:00
2:45
Johnson Controls Case Studies
JCI Green Build in India and China
MR. GERRIT REINDERS, Director, Sustainable Energy Solutions, Johnson Controls
Automotive Design for Recycling
MR. DAVID BUSCH, Principle Design Engineer, Johnson Controls
Q&A
Break
3:00
Boehringer Ingelheim's Viramune® Donation Programme
DR. HARTMUT LEIDIG, IEF Co-Chair and Head of Corporate Department Environmental Protection &
Safety, Boehringer Ingelheim GmbH
Q&A
3:45
Alcoa: Sustainable Development Through Tourism in Jamaica
MR. JOHN SIBLY, President – Global Manufacturing, Alcoa World Aluminum
Q&A
4:00
Summary of Day I
MR. JOHN F. MIZROCH, President and CEO, WEC
4:30 – 8:00
WEC Gold Medal 21st Anniversary Cocktail Reception – Sponsored by Starbucks Coffee Co.
JW Marriott Garden Terrace, Lobby Level
Friday, May 13, 2005
JW Marriott Hotel
“Best Practices in Community Engagement”
8:30–9:00am
Registration
9:00am
Welcome and Introduction of Starbucks Coffee Company – 2005 WEC Gold Medal Recipient
Company
MS. ELIZABETH LOWERY, Vice President, Environment and Energy, General Motors Corporation and
Chairman, WEC Board of Directors
9:15am
Starbucks Coffee Company: Starbucks Commitment to Community at Home and Abroad
MS. SUE MECKLENBURG, Starbucks Coffee, Vice President, Business Practices, Starbucks
Q&A
10:00am
InterGen Energy: The Border Ozone Reduction and Air Quality Improvement Program
MR.NED STRONG, EXECUTIVE DIRECTOR, LASPAU: Academic and Professional Programs for the
Americas, Harvard University
Q&A
Short Break
10:45am
11:00am
Starbucks Coffee Company: An Introduction to Starbucks Coffee Company's Sustainable Coffee
Guidelines: C.A.F.E. Practices 101
MR. PETER TORREBIARTE, General Manager, Starbucks Coffee Agronomy Office, Starbucks
MR. DENNIS MACRAY, Manager, Business Practices, Starbucks
MR. JUSTIN W ARD, Senior Director for Agriculture, Forestry and Fisheries, Center for Environmental
Leadership in Business, Conservation International
12:00
Buffet Lunch – JW Marriott Hotel
12:45
Colloquium Keynote Address
MR. ANDREW NATSIOS, Administrator, US Agency for International Development
1:30
Closing Remarks
MR. JOHN F. MIZROCH, President and CEO, WEC
3
“MULTINATIONALS IN DEVELOPING COMMUNITIES:
HOW LEADERSHIP COMPANIES BUILD SOCIAL CAPITAL”
REGISTRATION FORM
Thursday and Friday, May 12 – 13, 2005
The WEC Gold Medal Colloquium will be held at the JW Marriott Hotel in Washington, DC,
coordinates provided below. For assistance or questions regarding the Colloquium, please contact:
Gwen Davidow, Director of Corporate Programs at gdavidow@wec.org
Tel: (202) 312-1281
Fax: (202) 682-1682
JW MARRIOTT HOTEL
1331 Pennsylvania Avenue at 14th Street
Washington, D.C. 20004
Tel: 202.393.2000 Toll-free: 800.228.9290
Please return this Registration Form to the WEC at your earliest convenience, and before the
registration deadline: Friday, May 6, 2005.
Name:
Title:
Company:
Address:
City/State/Zip:
Telephone:
Email:
Fax:
 Will attend Colloquium on Thursday, May 12, 2005
 Will require a hotel room Thursday night
 Will attend Colloquium on Friday, May 13, 2005
 Will require a hotel room Friday night
Please indicate your attendance at meals:
 Lunch on Thursday
 Breakfast on Friday
 Reception on Thursday
 Lunch on Friday
Registration Fees:
1stParticipant
Each Additional
Cancellation Fees
Non-IEF companies
$795
$195
On or before May 3, 2005 – Full refund
USEA/NAEM members
$195
$195
On or before May 11, 2005 – Less $150 fee
Government / NGO
Contact the WEC for details.
After May 12, 2005 – No refunds