AASA Tips for Giving an Effective Back-to-School Presentation You may use the following tips, in conjunction with the PowerPoint presentations in this toolkit, to share your back-to-school messages with audiences that are important to you and your school system. Being an effective public speaker is a critically important skill for school administrators, especially during the back-to-school season. Whether you are addressing your staff, members of your school community or local business leaders, your audience will be more receptive to your message if you give a clear and inspirational presentation. This document offers pointers on effectively reaching an audience with your back-to-school messages. Five Questions to Ask in Preparing a Back-to-School Speech or Presentation Preparation is an essential element of an effective speech or presentation. When you are asked to give a talk, find out some basics about who you will be addressing and what is expected of you. Some questions to ask include: 1. Who is the audience? Try to find out as much as you can about the audience so you can frame your message and adapt the style of your presentation according to what is relevant and important to the audience. Even if you have given a similar presentation before, it is important to fine-tune your message for each audience. For example, addressing a small group of parents may require a different approach than addressing a large group of business leaders. 2. What is your goal? What do you hope to accomplish in giving the presentation or speech? What are the key messages you hope to deliver? How will you keep the audience interested and engaged? 3. What is the format? Will you be speaking alone or as part of a panel of speakers? Will you be expected to take questions from the audience? If a questions-and-answer session is planned, anticipate the questions and plan possible answers. 4. How much time will you have to speak? Find out for how long you are expected to speak and prepare your remarks to fit that timeframe. Take a timer with you so you can keep track of your time and monitor whether you need to speed up—or slow down—as you give your presentation. 5. Will you have access to audio-visual equipment? Work with the event organizer to identify the room set-up and the equipment available to you. If you plan to use PowerPoint, slides or Back to School 2012: Telling the Good News ● Sept. 2012 ● www.aasa.org transparencies, make sure the venue can accommodate your technology needs. Remember that visual aids can add interest to your presentation and reinforce your message, but only if they are audiencefriendly. Avoid visuals such as text-heavy slides that are difficult to read. Ten Tips for Engaging an Audience Increase audience interest and make your message come alive by finding ways to engage the audience. Strategies include: 1. Read a provocative statement. 2. Ask for a show of hands. 3. Disclose something personal. 4. Give startling facts. 5. Use a cartoon to illustrate a point or set a humorous tone. 6. Read a poem or story. 7. Show a video. 8. Ask silly questions. 9. Put words on flashcards and ask participants to call out their meaning. 10. Use body language to connect with the audience: make eye contact and vary your pace and the inflection of your voice. Don’t hide behind a podium—walk around the room so you are closer to the participants. Back to School 2012: Telling the Good News ● Sept. 2012 ● www.aasa.org