Full Name
Address
City, State Zip Code
August 7, 2012
Dear Mr./Ms.
I am applying for the [insert position] position which was recently posted. The attached
resume details my experience and accomplishments that are relevant to this position, but I
would like to highlight a few of my qualifications that seem particularly important to the
successful execution of this role:

Proven ability to XXXXXXXXX in complex and competitive businesses.

Two decades of practical and successful experience in XXXXXXXXXXX, with a proven track
record driving continuous improvement in XXXXXXXXX.

A highly collaborative (yet driven) personal style, with the practical experience and
execution-orientation to drive complex initiatives to successful completion.

Deep expertise in XXXXXXXXXXXXXXXX.

World class XXXXXXXXXXXX skills.
I appreciate your consideration of this information, and would look forward to an
opportunity to provide you with details to reinforce my qualifications for this position.
Respectfully yours,
Full Name
Full Name
Page 2 of 5
Full Name
Street Address
City, State Zip Code
[ JOB FUNCTION ] PROFILE

20-year track record successfully partnering with business leaders in sales, marketing,
compliance and human resources to develop and execute training strategies that drive
productivity and effectiveness.

Proven ability to XXXXXXXXXXXX.

Deep expertise in XXXXXXXXXXX.
EXPERIENCE & ACCOMPLISHMENTS
JOB TITLE — COMPANY NAME [2010 – PRESENT]
Primary change agent for commercial training and development, leading numerous
initiatives to assess systems, processes and programs. Make recommendations to senior
leadership and direct end-to-end change implementation.
Reengineered the curriculum and learning model for sales new hires, transitioning from a
series of traditional live workshops/presentations to a blended learning approach with elearning, audio and video reinforcement along with greater emphasis of selling skill
development focused on new account growth. Reduced execution costs by 34% while
improving sales rep first year profitability by 42%.
Directed development of a Sales Rep Life Cycle Competency Model and skill assessment
specific to the XXXXX business, along with targeted training resources based upon individual
and organizational assessment results. This resulted in more accurately targeted training
investments, with costs reduced by 18% and impact increased by more than 20%.
Mentoring a team of corporate training professionals to acquire new skills and capabilities
including strategic needs analysis, blended learning curriculum design, e-learning course
development, audio and video production for training reinforcement.
Worked with the XXXXXX as primary liaison, participating in a broad range of studies and
initiatives designed to keep XXXXXX’s sales practices on the leading edge of current trends
and practices related to sales productivity.
Full Name
Page 3 of 5
Provided thought leadership for enhancement of sales metrics and CRM systems, highimpact prospecting skills training and development of marketing resources integrated with a
consultative selling process.
JOB TITLE — COMPANY NAME [2008 – 2010]
Directed development and execution of a top-to-bottom sales process redesign which
resulted in a 12% increase in sales closing rates and a 47% increase in retained business.
Extensive field travel to identify best practices, assess training and development needs, build
strategic partnerships with sales leaders and top sales performers while driving innovation.
Initiated a new “culture of compliance” for the sales organization, resulting in successful
compliance audits and an enhanced reputation with federal regulators.
Mentored a broadly disbursed team of traditional trainers, coaching a transition to greater
usage of learning technologies including e-learning, mobile phone-learning and podcasting.
Directed development of online assessments to identify skill gaps for sales and sales
management, along with targeted training based upon assessment results.
Guided development of a comprehensive sales/marketing productivity initiative addressing
tactical skill building, authentic communication, time/resource management, strategic
planning, email best practices, team development and individual accountability.
Worked collaboratively with key leaders in sales and marketing to execute successful
product launches and establish new protocols for sales performance management.
Managed the training budget to achieve specific organizational performance metrics and a
verifiable ROI.
Developed e-learning and m-learning courses, podcasts, online skill assessments, CRM
systems and other technology tools to drive sales growth and efficiency.
JOB TITLE — COMPANY NAME [1999 – 2008]
Facilitated annual strategic sales planning process, partnering with senior business
leadership to develop competitive responses and sales growth strategies.
Applied Lean Manufacturing and Six Sigma principles to the overall sales process to drive
efficiency and effectiveness.
Developed a comprehensive “performance dashboard” for XXXXX business unit to drive
more accurate forecasting, resource allocation and strategy adjustment.
Full Name
Page 4 of 5
Provided key thought leadership to develop an innovative value proposition for high
potential prospects. This initiative resulted in an average 28% annual increase in acquisition
of high potential prospect accounts for three years.
Established a highly collaborative working relationship with business leaders and training
team members to identify strategic priorities and develop tactical execution plans for:

Consultative selling skills assessment and training

New product/service launches

Product, policy and procedure education

Productivity skills; time management, email effectiveness, project management

Account management and strategic account planning

Leadership, management and coaching skills assessment and training

Presentation and communication skills training
Established an online learning and knowledge management system that provides current
and accurate just-in-time learning to sales and customer service representatives.
Successful design and execution of a blended training strategy integrating e-learning,
workshops, web casts, podcasting, audio CDs, video and other media.
Successfully mentored a staff of traditional “stand and deliver” trainers to develop the
competencies needed for creation of e-learning modules, podcasts and other training media.
Developed standardized feedback and quality assurance mechanisms for all learning
initiatives to measure both short-term and long-term impact on the business. Examples of
long-term impact include:

Sales organization transitioned to a consultative and strategic selling model, which drove
an unprecedented increase in new account growth.

Email effectiveness training combined with new email communication protocols reduced
non-critical email messages by 24% and increased responsiveness by 18%.
JOB TITLE — COMPANY NAME [1998 –1999]
Created the initial business plan, organization and sales/marketing structure to launch a forprofit training business sponsored by XXXXXXXXXX.
Directed strategic planning and tactical execution to launch XXXXX, an e-learning portal utilized
by over 500 energy companies to provide training to more than 15,000 employees.
Exceeded sales goals while reducing development costs to drive record profit growth.
Full Name
Page 5 of 5
Managed projects with numerous contributors: internal trainers and developers, external
vendors, technical staff, marketing and communications.
JOB TITLE — COMPANY NAME [1997 –1998]
Full P&L responsibility for the sales operation, directing a team of B2B salespeople,
overseeing all phases of the sales cycle from prospecting and lead generation to negotiation
and closing.
Strategic consulting with numerous client organizations to identify sales training needs,
develop innovative solutions and drive successful execution.
Rapidly expanded the sales team, independent distributor network and online marketing
system to achieve +25% annual (gross) sales volume increase and +30% profit growth.
JOB TITLE — COMPANY NAME COMPANY [1995 –1997]
Provided strategic direction for the planning, design, development and implementation of
training modules/materials and programs for new product launches and line extensions.
Directed the activities of training managers, certified field trainers, support staff, external
consultants and matrix team members.
JOB TITLE — COMPANY NAME [1992 –1995]
Initiated and directed process improvement project for new distributor acquisition.
Developed a complete new program, from initial marketing to new distributor onboarding.
Increased acquisition of new distributors by more than 20% annually.
Directed execution of learning and development resources for +50,000 Watkins distributors,
increasing retention of top-tier distributors by more than 37%.
MEMBERSHIPS & AFFILIATIONS
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EDUCATION
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Full Name
Page 6 of 5
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Contact information:
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