simpleview Named Second-Fastest-Growing, Privately-Held Travel Company By Inc. Magazine
Tucson, Ariz., Based Technology Firm Specializes in Online Solutions and Interactive Marketing Services for
Convention and Visitors Bureaus and Official Destination Marketing Organizations Nationwide
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Brent Diggins or Cathy Planchard
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TUCSON, Ariz. (August 2008) — Inc. magazine has recognized simpleview as 2008’s second-fastestgrowing, privately-held travel sector company in their Inc. 5000 business ranking issue. Growing 322.2%
in the past year, simpleview specializes in creating best-of-breed technology solutions and interactive
marketing services for the DMO and CVB marketplace (DMOs and CVBs are official destination
marketing organizations who represent the travel and tourism interests of cities, counties, regions and
states). The company was ranked the 1,163rd fastest-growing, privately-held company overall for 2008.
“We are thrilled to make the Inc. 5000 list for the second year in a row,” said simpleview President Rich
Reasons. “Although we are proud of our rapid growth and the Inc. magazine recognition, we are more
pleased with the evolution of our products and services. We are the first and only company in our niche
that offers an integrated approach and proven strategy to manage all facets of website technologies,
destination management software, and interactive marketing initiatives.”
With over 125 clients, simpleview employs 50 people at their Tucson-based location, and their key
products include simpleview CMS (content management solutions), simpleview CRM (customer
relationship management) simpleview IMS (integrated marketing services), and their Destination Travel
Network, an online ad -serving network that provides a vehicle for local and national advertisers who
are interested in reaching the online travel demographic. simpleview’s diverse client list includes
notable destinations like Santa Barbara, CA, Tucson, AZ, Ft. Lauderdale, FL, Boston, MA, and New York
City, NY, as well as many mid-sized and small destinations.
simpleview credits their growth to their experience, products and customer service. The company is led
by industry veterans that leverage their collective knowledge gained through 17 years of experience
working with more than 125 DMOs —of all sizes and market types—to create the most lasting value for
clients. Realizing that the value of simpleview is not just technology and experience, but business
results; they are also committed to precedent-setting personalized service, which has led to a 99%
customer retention rate.
About simpleview
simpleview provides forward-thinking destination marketing organizations and member-based
associations with best-of-breed tools, technologies and interactive marketing services to build and
maintain meaningful relationships with their members, customers, strategic partners, and industry
stakeholders. Their unique approach combines fully integrated solutions including vibrant website
design and development, powerful customer relationship management tools, compelling e-marketing
strategies, and advanced reporting and analytics. The end result; dramatic increases in productivity,
sales, online exposure, market effectiveness and reliable metrics and reporting to forecast sales,
measure success, and quantify economic impact. simpleview is a privately held and independently
funded Arizona-based S-Corp serving more than 125 Destination Marketing Organizations and
Associations throughout North America. For more information, visit www.simpleviewinc.com.