AMITY GLOBAL BUSINESS SCHOOL
Module Syllabus
Course
ABE LEVEL 5 DIPLOMA IN MARKETING
MANAGEMENT
Module Title
Module Syllabus no. (if any)
Year offered
Start date
End date
Syllabus / Content / Learning
Outcomes
Marketing Information Systems
No of teaching hours
Teaching Methods
Assessment Methods and
Weightages
2015
Sep 2015
Dec 2015
Course Syllabus/Content : Marketing Information
Systems
Modules & Content Outlines
1. Understand the nature, role and strategic value of
marketing information in all types of business
operations
2. Know how to identify and obtain the informational
requirements for marketing management, planning
and control.
3. Understand the internal documentary system of a
marketing information system.
4. Understand the marketing intelligence system of a
marketing information system.
5. Understand the market research component of a
marketing information system.
6. Understand the marketing analytical system of a
marketing information system.
7. Understand the applications of marketing
information systems in a wide range of
organisational functions.
8. Understand international/multinational/global
marketing information systems
24 Hours
Lectures, tutorials, case-studies analysis, research journals
and group discussion.
See Assessment Regulations of ABE
The three-hour written external examinations are held twice
a year (usually the first week in June and December). ABE
manages the entire examination process, from its external
centres around the world, to invigilation and marking.
Reading and research
Skills for maximising learning
outcomes
Dates of examinations, major
Please refer to ABE website (www.abeuk.com)
assessments and assignments
Recommended text
ABE Study Manual.
Please refer to the Tuition Resources section of the
Members Area of the ABE website (www.abeuk.com) for
further recommended reading.
Additional reference texts (if
any)
Additional Remarks (if any)
FRM-007
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AMITY GLOBAL BUSINESS SCHOOL
Lesson No.
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FRM-007
Learning Outcome
Understand the nature, role and strategic value of marketing
information in all types of business operations
Know how to identify and obtain the informational requirements for
marketing management, planning and control
Understand the internal documentary system of a marketing information
system
Understand the marketing intelligence system of a marketing
information system
Understand the market research component of a marketing information
system
Understand the marketing analytical system of a marketing information
system
Understand the applications of marketing information systems in a wide
range of organisational functions
Understand international/multinational/global marketing information
systems
Page 2 of 2
Version 1.0