AMITY GLOBAL BUSINESS SCHOOL
Module Syllabus
Course
ABE LEVEL 4 DIPLOMA IN MARKETING
MANAGEMENT
Module Title
Module Syllabus no. (if any)
Year offered
Start date
End date
Syllabus / Content / Learning
Outcomes
Introduction to Marketing
2015
Sep 2015
Dec 2015
Course Syllabus/Content : Introduction to Marketing
Modules & Content Outlines
No of teaching hours
Teaching Methods
Assessment Methods and
Weightages
1. Understand the relationship between marketing and
business.
2. Understand the Marketing Mix
3. Understand the main elements of Marketing
Communications.
4. Know how to communicate personally in a sales
and marketing context.
24 Hours
Lectures, tutorials, case-studies analysis, research journals
and group discussion.
See Assessment Regulations of ABE
The three-hour written external examinations are held twice
a year (usually the first week in June and December). ABE
manages the entire examination process, from its external
centres around the world, to invigilation and marking.
Reading and research
Skills for maximising learning
outcomes
Dates of examinations, major
Please refer to ABE website (www.abeuk.com)
assessments and assignments
Recommended text
ABE Study Manual.
Please refer to the Tuition Resources section of the
Members Area of the ABE website (www.abeuk.com) for
further recommended reading.
Additional reference texts (if
any)
Additional Remarks (if any)
Lesson No.
1
2
3
4
5
6
7
8
FRM-007
Learning Outcome
Understand the relationship between marketing and business
Understand the relationship between marketing and business
Understand the Marketing Mix – Product, Price
Understand the Marketing Mix – Promotion, Physical Distribution
Understand the main elements of Marketing Communications
Understand the main elements of Marketing Communications
Know how to communicate personally in a sales and marketing context
Know how to communicate personally in a sales and marketing context
Page 1 of 1
Version 1.0