AMITY GLOBAL BUSINESS SCHOOL
Module Syllabus
Course
ABE LEVEL 4 DIPLOMA IN MARKETING
MANAGEMENT
Module Title
Module Syllabus no. (if any)
Year offered
Start date
End date
Syllabus / Content / Learning
Outcomes
Introduction to Business Communication
2015
Sep 2015
Dec 2015
Course Syllabus/Content : Introduction to Business
Communication
Modules & Content Outlines
No of teaching hours
Teaching Methods
Assessment Methods and
Weightages
1. Understand and know how to apply the principles
which govern the transmission of information in
business situations.
2. Be able to compose all common types of written
communication in a clear,complete and correct way.
3. Understand the principles of communicating orally
in an effective way.
4. Understand the importance of non-verbal signals in
communication.
5. Understand how common barriers to successful
communication arise, and how they can be
overcome.
6. Understand the content of a passage of simple
business information and know how to summarise it
effectively
7. Understand the role of computers and other modern
communication technologies in business
communication.
8. Understand common business and communications
terms.
24 Hours
Lectures, tutorials, case-studies analysis, research journals
and group discussion.
See Assessment Regulations of ABE
The three-hour written external examinations are held twice
a year (usually the first week in June and December). ABE
manages the entire examination process, from its external
centres around the world, to invigilation and marking.
Reading and research
Skills for maximising learning
outcomes
Dates of examinations, major
Please refer to ABE website (www.abeuk.com)
assessments and assignments
Recommended text
ABE Study Manual.
Please refer to the Tuition Resources section of the
Members Area of the ABE website (www.abeuk.com) for
further recommended reading.
Additional reference texts (if
any)
Additional Remarks (if any)
FRM-007
Page 1 of 2
Version 1.0
AMITY GLOBAL BUSINESS SCHOOL
Lesson No.
1
2
3
4
5
6
7
8
FRM-007
Learning Outcome
Understand and know how to apply the principles which govern the
transmission of information in business situations.
Be able to compose all common types of written communication in a
clear, complete and correct way.
Understand the principles of communicating orally in an effective way.
Understand the importance of non-verbal signals in communication.
Understand how common barriers to successful communication arise,
and how they can be overcome.
Understand the content of a passage of simple business information
and know how to summarise it effectively
Understand the role of computers and other modern communication
technologies in business communication.
Understand common business and communications terms.
Page 2 of 2
Version 1.0