6111 E. Skelly Drive P. O. Box 477200 Tulsa, OK 74147-7200 TYPOGRAPHY Course Syllabus Course Number: OCAS Code: Course Length: Career Cluster: Career Pathway: Career Major(s): Pre-requisite(s): Course Description: Textbooks: OHLAP Credit: VA-0391 No None 45 Hours Arts, A/V Technology & Communications Printing Technology, Visual Arts Digital Prepress Assistant, Visual Communication Artist, Vinyl and Graphics Installation Specialist Students identify type anatomy and use type appropriately to design materials. Students also use the picas/points measuring system. Adobe Illustrator CS2 – Revealed, Deluxe Education Edition by Chris Botello, Thomson Course Technology (2006) Adobe InDesign CS2 – Revealed, Deluxe Education Edition by Chris Botello, Thomson Course Technology (2006) Adobe Photoshop CS2 – Revealed, Deluxe Education Edition by Elizabeth Eisner Reding, Thomson Course Technology (2006) Art Fundamentals, 9th Edition by Otto G. Ocvirk et al., McGraw Hill (2002) Design Collection Revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3 by Chris Botello and Elizabeth Eisner Reding, Cengage Delmar Learning (2008) The Design of Advertising, 7th Edition by Roy Paul Nelson, Brown & Benchmark (1994) Exploring the Elements of Design by Poppy Evans and Mark A. Thomas, Cengage Delmar Learning (2008) Exploring Illustrator CS3 by Annesa Hartman and Ken Sholar, Cengage Delmar Learning (2008) Exploring InDesign CS3 by Terry Rydberg, Cengage Delmar Learning (2008) Exploring Photoshop CS3 by Annesa Hartman and Ken Sholar, Cengage Delmar Learning (2008) Exploring Typography by Tova Rabinowitz, OnWord Press (2006) The Graphic Designer’s Digital Toolkit, 3rd Edition by Allan Wood, Cengage Delmar Learning (2008) Graphic Design Solutions, 2nd Edition by Robin Landa, OnWord Press (2001) Tulsa Tech Revised: 6/20/2013 13-14 SY Course Syllabus Page 1 of 3 TYPOGRAPHY The New Graphic Design School by Alan Swann, Wiley & Sons Inc. (1991) Offset Lithographic Technology by Kenneth F. Hird, Goodheart-Wilcox (1991) Printing in a Digital World by David Bergsland, Delmar Thomson Learning (1997) Printing Technology 5E by J. Michael Adams and Penny Ann Dolin, Delmar Thomson Learning (2002) Course Objectives: A. Identify the Major Type Classifications (Type Faces). 1. Define terminology associated with typography. a. Identify x-height, mean-line, baseline, ascenders, descenders, counter/body, and their roles in measuring and designing with type.1 b. Identify lowercase, caps/uppercase, small caps, ligatures and glyphs. 1 2. Identify the basic type styles and their uses.1 a. Roman b. Gothic c. Text d. Script e. Novelty 2. Distinguish between serif and sans serif type styles.1 3. Know the history of typography. B. Calculate Measurements in the Point System. 1. Discuss point system of measurements. 2. Apply units of measurement to determine type sizes. 3. Measure copy/text in points using an E-scale.1 C. Explain Typography. 1. Demonstrate understanding of typographic terminology. a. Type anatomy. 2. Identify characteristics of type faces. 3. Explain type measurements. 4. Distinguish type size, leading, tracking and kerning.1 5. Distinguish special characters (i.e., en space, em dashes, first line indent, etc.) and paragraph spacing.1 6. Distinguish the type arrangements: flush left–ragged right, flush right–ragged left, centered, and justified.1 7. Choose and apply appropriate typeface. D. Use Type in Design. 1. Select proper type styles appropriate to design. E. Practice Hand Lettering. 1. Manipulate for logo design. F. Discuss Calligraphy. 1. Understand the anatomy of calligraphy. 1ODCTE 2States’ Tulsa Tech Revised: 6/20/2013 objectives Career Clusters - Career Cluster Resources for Arts, A/V Technology & 13-14 SY Course Syllabus Page 2 of 3 TYPOGRAPHY Communications All unmarked objectives are TTC instructor developed. Teaching Methods: The class will primarily be taught by the lecture and demonstration method and supported by various media materials to address various learning styles. There will be question and answer sessions over material covered in lecture and media presentations. Supervised lab time is provided for students to complete required projects. Grading Procedures: 1. Students are graded on theory and shop practice and performance. 2. Each course must be passed with seventy (70%) percent or better. 3. Grading scale: A=90-100%, B=80-89%, C=70-79%, D=60-69%, F=50-59%. Description of Classroom, Laboratories, and Equipment: Tulsa Technology Center campuses are owned and operated by Tulsa Technology Center School District No. 18. All programs provide students the opportunity to work with professionally certified instructors in modern, well-equipped facilities. Available Certifications/ College Credit The student may be eligible to take state, national or industry exam after completion of the program. College credit may be issued from Oklahoma State University-Okmulgee, Rogers State University or Tulsa Community College. See program counselor for additional information. College Credit Eligibility: The student must maintain a grade point average of 2.0 or better. Tulsa Tech Revised: 6/20/2013 13-14 SY Course Syllabus Page 3 of 3