Case Study – Electronic Arts (EA) Switzerland Industry: Entertainment - Campaign Period: 20.11.2008 – 09.12.2008 Objective: Generate Awareness & Branding for the launch of the game: “Need for Speed Undercover” Promotion of the game and the new Renault Megane Coupé http://www.megane-needforspeed.ch Strategy: Use of td Reach Entertainment & News & Media Channels (Ad Network) to generate traffic and reach in all regions of Switzerland (D/F/I), and to reach relevant target groups. Ongoing optimization with respect to the best video-play-rate and cost-per-play-rate. “TD has efficiently adapted the campaign to our specific needs because of their broad and profound knowledge of online business, resulting in an efficient impact.” Nelly Kind-Häusler Head of Consumer Marketing Results: Impressions: 1’589’612 Clicks: 4013 Click-Through- Rate: 0.25% Video Performance: 16569 Video Plays (Play-Rate: 1.04%) 10’601 Middle of Video (Middle Rate: 63.98%) 7’865 End of Video (End-Rate: 47.47%) 507 Full screen Plays (Full screen-Rate: 3.06%) Effective cost per Video-Play: CHF 1.22 The result has surpassed the expectations from the client. Success Factor: Constant monitoring and optimization of the campaign within the short online run time