Year 11 Mini Marketing Project Aims: To recap marketing knowledge and practise applying theory To recap all key terms To create a professional campaign in a limited time frame In pairs you are to create a mini marketing campaign for the product of your choice. Ideally the product will be a low cost item that is not of a particular brand to allow you to give it an image. Products such as socks, a mug or a hat would be ideal. Your pair will have a 5 minute slot to market the product to the group and it must include the following: Details of the product (material, size, necessary/luxury good, image etc) Slogan Features and benefits Intended target audience, including reference to the market segment (define age, income etc) Brief overview of suitable market research that you have carried out with results (make this up) Identification of main competition Product life cycle with extension strategies Pricing strategy Place, distribution channels Promotion strategy SWOT Analysis Your campaign must be professionally delivered with use of visual aid, eg product and posters. Peer marking will be used and you will be graded on your preparation, use of key words and marketing knowledge.