Job Description - Vice President of Ad Operations
Mobile Theory, Inc.
Location: New York City
Summary:
This senior management position comprises a combination of team management and team leadership.
Responsibilities include: business management, financial oversight, managing and implementing ad
operations & trafficking processes, inventory and campaign lifecycle management, and Account
Management / Sales support. The successful candidate is highly detail oriented, analytical, innovative with
strong technical aptitude, and thrives in a successful, fast-paced environment. This is an ideal role for
candidates looking to expand on existing operational and business management experience in
interactive/online/mobile media.
Duties:
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Responsible for Advertising and Business Operations for the company.
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Serve as Senior Management in our NYC office.
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Hire, mentor and manage the Ad Operations and Account Management teams while working with
Publisher Development and Sales teams to provide day-to-day servicing needs.
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Foster a consultative sales approach among campaign managers in which campaign managers
learn the necessary skills to interact with clients and collaborate with sales execs to deliver a
superior customer experience.
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Oversee and manage financial onboarding of customers, revenue flow, and interface with financial
and accounting teams to ensure proper and accurate accounting of accounts receivable and
accounts payable.
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Work with trafficking teams and internal staff on all elements related to successful campaign
delivery. This includes, but is not limited to: specifications, submission, quality control, ad
trafficking, debugging, IO fulfillment, discrepancy management, and inventory needs management
across multiple properties and platforms.
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Serve as main point of contact and/or escalation for technical issues related to ad functions
including rich media, technology vendors, demand partners, supply partners.
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Identify and fully resolve any problem relating to ad setup, serving, performance optimization,
inventory and margin optimization and tracking, and metrics analysis and interpretation.
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Continuously focus on ensuring revenue retention, increasing renewal rates and advertising spend,
and apply campaign optimization strategies.
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Drive ongoing operational efficiencies through process optimization, automation, and business
rules.
Required Skills/Experience:
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4+ years direct ad operations experience.
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3+ years proven experience in successfully leading, recruiting, retaining and managing teams.
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Familiarity and direct hands-on experience with advertising implementation and related concepts
(tracking pixels, 3rd party tags, click trackers, macros, CPM, CPV, CPC, CPA, CPD, etc).
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Familiarity with mobile related concepts (device landscape, connectivity, latency, ad formats, rich
media providers, mobile web, native applications, etc).
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3+ years experience as a team manager, effective at scaling effective Adops and/or Account
Management teams.
Solid technical foundation with relevant experience in Display/Mobile advertising technologies
(including HTML, HTML5, CSS, PHP, Javascript, VAST, etc.) to assemble, modify and
troubleshoot ad tags and creative delivery integrations.
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Superior analytical skills with unwavering attention to detail.
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Strong decision-making, organizational, planning and problem-solving skills with proven ability to
identify and prioritize critical issues.
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Proven capability and skill in providing data analysis and analytical insight to develop effective,
revenue producing, yield and revenue /margin optimized, and successful ad campaigns.
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Ability to multi-task and thrive in a fast-paced, deadline oriented environment.
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Experience using AdMarvel™ framework is a plus.
Company Description
Mobile Theory is a premium ad network in the exploding mobile media space. We deliver standard, rich
media and video ads across all smartphone/tablet platforms (iPhone, iPad, Android, Blackberry, Windows
Phone, Kindle, Nook, etc) on the mobile web and in-app. We reach more than 50 million US mobile
subscribers each month on hundreds of well-known properties. We focus on brand advertisers that want to
leverage impactful and engaging ads on premium mobile destinations. Advertisers include Microsoft, Astra
Zeneca, eBay, Coca-Cola, Capital One, Ford, AutoDesk and many more.
With offices in San Francisco, New York, Chicago, and Los Angeles, Mobile Theory is innovative, nimble,
profitable and growing quickly.
To apply, send resume to jobs [at] mobiletheory [dot] com