SAWGRASS MILLS
THE COLONNADE OUTLETS
AT SAWGRASS MILLS
®
®
CONTENTS
The Simon Experience Property Overview
Market Overview
Trade Area
Trade Area Map Location and Access Aerial View
Site Plan
Master Plan
Merchandising Mix at a Glance
Simon Marketing
Property Contacts
Information accurate as of 12/1/15. Sources: SPG Research; trade area
demographic information per Pitney Bowes MapInfo (2014).
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THE SIMON EXPERIENCE —
WHERE BRANDS & COMMUNITIES
COME TOGETHER
More than real estate, we are a company of
experiences. For our guests, we provide distinctive
shopping, dining and entertainment. For our
retailers, we offer the unique opportunity to thrive
in the best retail real estate in the best markets.
From new projects and redevelopments to
acquisitions and mergers, we are continuously
evaluating our portfolio to enhance the Simon
experience - places where people choose to shop
and retailers want to be.
We deliver:
SCALE
Largest global owner of retail real estate including Malls,
Simon Premium Outlets and The Mills
®
®
QUALITY
Iconic, irreplaceable properties in great locations
INVESTMENT
Active portfolio management increases productivity and returns
GROWTH
Core business and strategic acquisitions drive performance
EXPERIENCE
Decades of expertise in development, ownership, and management
That’s the advantage of leasing with Simon.
PROPERTY
OVERVIEW
Sawgrass Mills / The Colonnade Outlets at Sawgrass
Mills , Florida’s largest outlet, value retail, and
entertainment destination, provides the ultimate
shopping experience.
®
®
— Offers shoppers more than 370 stores plus great dining and
entertainment options.
— The Oasis provides an exciting array of entertainment venues, themed
restaurants, and specialty retailers.
— The Colonnade Outlets features an upscale collection of styledefining stores and elegant dining in an open-air promenade adjacent
to Sawgrass Mills.
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MARKET
OVERVIEW
Sawgrass Mills enjoys a prime location within the
Miami/Fort Lauderdale market, one of the ten
largest malls in the United States.
— Sawgrass Mills is one of the most visited tourist destinations in
the United States, particularly with South American tourists, with
recognition world-wide.
— The center is located only 15 miles from the Fort Lauderdale/
Hollywood International Airport and 30 miles from the Miami
International Airport.
— Sawgrass Mills is less than 50 miles from the affluent areas of Boca
Raton, Miami Beach, Coral Gables, and West Palm Beach.
— Sawgrass Mills is adjacent to the BB&T Center, the 16th largest venue
in terms of total ticket sales in the United States, with more than 200
concerts and events each year.
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TRADE AREA
Sawgrass Mills has an expansive trade area that
draws from a large portion of the Miami/Fort
Lauderdale metro area.
— The trade area covers all of Broward County, and stretches south
along I-75, where it almost reaches to Tamiami Trail.
— Sawgrass also pulls an extensive tourist component. A majority of
shoppers come from outside of the metro area, with a significant
number coming from foreign countries.
2014
2019
Trade Area Population
2,123,581
2,298,493
Total Daytime Population
2,228,961
Trade Area Households
772,964
831,864
Average Annual HH Income
$71,578
$78,173
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TRADE AREA
Parkland
Deerfield Beach
Godfrey Road
10
Ramblewood East
TRADE AREA
Bonnie Lock-Woodsetter North
Coconut Creek
Coral Springs
Collier Manor-Cresthaven
9
Trade Area = 60.0% of customers
Margate
Pompano Beach
814
15 MI
10 MI
North Lauderdale
BROWARD, FL
Tamarac
Terra Mar
Broadview-Pompano Park
Lauderdale-by-the-Sea
4
5 MI
Oakland Park
95
Lauderdale Lakes
869
4
Rock Island Lazy Lake
Sunrise
1
441Ken-Lark
West
12
Plantation
6
Fort Lauderdale
Boulevard Gardens
Melrose Park
595
Weston
Sea Ranch Lakes
Pine Island Ridge
Broadview Park
27
Davie
Edgewater
THE EVERGLADES
TRADE AREA BOUNDARY
Chambers Estates Dania Beach
Cooper City
75Pembroke Pines
Florida's Tpke.
Country Estates
Ivanhoe Estates
817
8
Hollywood
A1A
Carver Ranches
Hallandale
Lake Forest
Miramar
Lake Lucerne
Country Club
Andover
Carol City
11
Golden Beach
Ives Estates
Aventura
2
Norland
Sunny Isles Beach
North Miami Beach
Bunche Park
Miami Lakes
Golden Glades
Opa-locka
Westview
Hialeah Gardens
Medley
2.5
13
95
El Portal
North Bay Village
Gladeview
N
0
Biscayne Park
3
Bal Harbour
3
Indian Creek
PinewoodMiami Shores
Hialeah
MIAMI-DADE
1
Miami Springs
5
Doral
Brownsville
Miami Beach
Virginia Gardens
miles
5
Miami
7
Fountainbleau
Fisher Island
Tamiami
University Park
Coral Terrace
CENTER INFORMATION
SPG Centers
Competition
1. Sawgrass Mills
Neiman Marcus Last Call, Saks Fifth Avenue
OFF 5TH, Nordstrom Rack, Bloomingdale’s The Outlet Store, SuperTarget, Bed Bath &
Beyond, Burlington, Sports Authority, Gap
Outlet, American Signature Home, T.J. Maxx,
NikeFactoryStore, Ron Jon Surf Shop, Forever
21, BrandsMart USA, Rainforest Cafe, Old
Navy Outlet, GameRoom, Regal Cinemas,
Marshalls, Off Broadway Shoe Warehouse
2. Aventura Mall
Bloomingdale's, Nordstrom, Macy's, Macy's
Men’s & Home, JCPenney, Sears
3. Bal Harbour Shops
Neiman Marcus, Saks Fifth Avenue
4. Coral Square
Macy's (2), JCPenney, Sears, Kohl’s
5. Dolphin Mall
Bass Pro Shops Outdoor World,
Ross Dress for Less, Sam Ash
6. The Galleria at Ft. Lauderdale
Neiman Marcus, Dillard's, Macy's
7. Miami International Mall
Macy's The Women’s & Kid’s Store, Macy’s
Men’s & Home, JCPenney, Sears, Kohl’s
8. Pembroke Lakes Mall
Dillard's, Dillard’s Men’s & Home, Macy's,
Macy’s Men’s & Home, JCPenney, Sears
9. Pompano Citi Centre
Macy's, JCPenney, Sears, Lowe’s
10. The Promenade at Coconut Creek
DSW, Ann Taylor Loft,
New York & Company, Talbots,
White House|Black Market, Chico’s,
Jos. A. Bank Clothiers, Banana Republic
11. The Village at Gulfstream Park
Crate & Barrel, West Elm, Pottery Barn,
The Container Store, Williams-Sonoma,
Z Gallerie
12. Westfield Broward
Dillard's, Macy's, JCPenney, Sears
13. Westland Mall
Macy's, JCPenney, Sears
LOCATION
& ACCESS
Sawgrass Mills is located in Sunrise, Florida
in Broward County.
— The mall is at the northwest corner of Flamingo Road and West
Sunrise Boulevard.
— The average daily traffic count for Sunrise Boulevard is 37,000.
— The center is conveniently accessible and visible from the Sawgrass
Expressway, the major corridor running through northwest Miami/
Fort Lauderdale.
— The average daily traffic count along the Sawgrass Expressway
is 71,500.
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AERIAL VIEW
Y.
PW
X
E
SS
GRA
W
BB&T
/ SA
69
8
Center
R
S
RD.
Calvin Klein
Neiman Marcus Last Call
Zinburger Wine
& Burger Bar
Grand Lux
Cafe
N
O
ING
LAM
N. F
Regal Cinemas
Ron Jon Surf Shop
Johnny Rockets/
Nordstrom Rack
GameRoom
Off Broadway Shoe Warehouse
Burlington
Old Navy
.
VE
SuperTarget
California Pizza Kitchen
BrandsMart USA
th A
6
The
Cheesecake
Factory
13
W
NikeFactoryStore
N
Urban Planet
American Signature Home
Saks Fifth Avenue OFF 5TH
SAWGRASS MILLS
Bloomingdale’s-The Outlet Store
JCPenney
VF Outlet
T.J. Maxx
Rainforest Cafe
Sports Authority
Bed Bath & Beyond
Gap
Outlet
Marshalls
Villagio Forever 21
Restaurant
P.F. Chang’s
THE COLONNADE OUTLETS
AT SAWGRASS
SR 838 / W. SUNRISE BLVD.
SITE PLAN
THE OASIS
GAMEROOM / JOHNNY ROCKETS
REGAL CINEMAS & IMAX
MARSHALLS
OLD
NAVY
CENTURY 21
SPORTS
AUTHORITY
CALIFORNIA PIZZA KITCHEN
BLOOMINGDALE'S THE OUTLET STORE
THE CHEESECAKE FACTORY
PARKING
DECK
NORDSTROM RACK
NIKEFACTORYSTORE
NEIMAN
MARCUS
LAST CALL
OFF BROADWAY
SHOE WAREHOUSE
SAKS
FIFTH
AVENUE
OFF 5TH
NEW PARKING DECK
4-LEVELS
AMERICAN
SIGNATURE
HOME
BURLINGTON
SUPER
TARGET
GRAND LUX
CAFE
GAP
OUTLET
ZINBURGER
WINE & BURGER BAR
T.J. MAXX
P.F. CHANG’S
VILLAGIO
RESTAURANT
THE COLONNADE
FOREVER 21
UNIQLO
(PROPOSED)
BED BATH &
BEYOND
(PROPOSED REMODEL)
BRANDSMART USA
MATCHBOX
REDEVELOPMENT KEY
Proposed Town Center Development
Proposed Crescent at Colonnade Development
Proposed Mills Mall Expansion
Proposed New Restaurants/Fast Casual
Proposed New Hotels
Proposed New Parking Deck
N
DICK’S
SPORTING
GOODS
(FUTURE)
(PROPOSED)
FUTURE PARKING DECK
MALL EXPANSION
SEASONS 52
THE CRESCENT
AT COLONNADE
(FUTURE)
TOWN CENTER AT SAWGRASS
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MASTER
PLAN
Sawgrass Mills
A 130,000-square-foot expansion of the mall, anchored by a
60,000-square-foot Forever 21, is now open. Century 21 Department
Store is scheduled to open October 2016.
A new 350,000-square-foot expansion of Sawgrass Mills is in
pre-development including new retail and restaurants to be completed
in 2019.
The Colonnade Outlets at Sawgrass Mills
A 35,000-square-foot expansion of The Colonnade Outlets at Sawgrass
Mills opened Spring 2013 adding new luxury designer outlets to the
center including Gucci, Diane von Furstenberg, Roberto Cavalli, Versace,
and Jimmy Choo, among others. A new 80,000-square-foot expansion
opens Holiday 2015. A 1,700-car parking deck is planned for a 2016
opening.
The Oasis
The Oasis, Sawgrass Mills’ entertainment and retail destination, is
bringing in new shops and restaurants including Old Navy Outlet,
New Balance, Talbots, and California Pizza Kitchen. A complete
renovation of The Oasis common areas and storefronts is scheduled to
be completed by Holiday 2016.
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MERCHANDISING MIX
AT A GLANCE
Our unique retail mix is integral to the Simon experience.
Sawgrass Mills is yet another example of our diverse portfolio
with an enviable directory of the world’s top retailers.
Major Retailers
Bloomingdale’s - The Outlet Store
Neiman Marcus Last Call
Nordstrom Rack
Saks Fifth Avenue OFF 5TH
Regal Cinemas
Specialty Retailers, Restaurants, and Entertainment
AllSaints
Armani Outlet
Banana Republic Factory Store
Barneys New York Outlet
Burberry Factory Outlet
California Pizza Kitchen
Calvin Klein Company Store
The Cheesecake Factory
Coach Factory Store
Columbia Sportswear Outlet
Diesel
Escada Company Store
Gucci
HUGO BOSS Factory Store
Jimmy Choo
kate spade new york
LACOSTE Outlet
Michael Kors Outlet
The North Face
Polo Ralph Lauren Factory Store
Prada
Roberto Cavalli
Salvatore Ferragamo Company Store
TAG Heuer
Tommy Hilfiger
Tory Burch
Tourneau
Tumi
UGG Australia
Valentino
Vera Bradley
Versace
®
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MERCHANDISING MIX
AT A GLANCE
SIMON
MARKETING
Fashion. Discovery. Community. These are the pillars of our
brand and the guiding principles for everything we do at Simon.
Every effort in our marketing program is designed to make the
Simon brand experience exciting, relevant and cool in order
to reinforce our position as the pre-eminent shopping center
destination and build long-term brand loyalty with Millennials
and Fashionistas.
ADVERTISING
Featuring high fashion photography and styling, Simon’s advertising campaign
builds awareness and elevates perceptions among fashion-forward consumers and
influencers. Advertising placements include market leading national and regional
fashion/lifestyle magazines, out of home in over seventy markets, geo-targeted
digital advertising and local radio.
BRAND COLLABORATIONS
Simon collaborates with highly respected fashion partners to launch fully integrated
print, digital and live event programs around key shopping seasons including Spring,
Back to School, Fall and Holiday. Partners include Vogue, Glamour, GQ, Teen Vogue,
Harper’s Bazaar and Refinery 29.
SIMON
MARKETING
DIGITAL ENGAGEMENT
Simon’s new website and mobile website launched in May 2014 with a vibrant,
dynamic new look and improved functionality. Our must-have apps also give
shoppers the real-time information they need to maximize their shopping visits.
— 595,700,002 Website page views
— 120,818,183 Google+ local impressions
— 1,317,729 YouTube views
— 4.685,723 Facebook likes
— 350,117 Twitter followers
— 87,345 Instagram followers
SIMON INNOVATION GROUP
From reinventing the classic loyalty program to bringing the ubiquitous mall
directory to life, Simon has collaborated with game-changing partners to innovate
the shopping experience and further support our retailers. Initiatives include: Simon
Rewards, BagFree Shopping, Interactive Directories and Bluetooth Beacons.
DEDICATED RETAILER SUPPORT
Our dedicated team of Retailer Marketing Specialists provide turnkey support for
new store openings, relocations, retailer events, seasonal campaigns, and integration
into Simon’s Marketing Programs. Multi-channel marketing efforts are custom
designed to build brand awareness and drive store traffic for each retailer initiative.
To learn more, visit: http://business.simon.com/retailer-marketing.
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PROPERTY
CONTACTS
Leasing:
Lisa Snead
(954) 846-2300
lsnead@simon.com
Leasing The Colonnade:
Rhonda Bandy
(301) 968-6628
rbandy@simon.com
Specialty Leasing:
Christine Condon
(954) 846-2300
ccondon@simon.com
Big Box & Theatre Development:
Scott Hopper
(847) 263-2471
shopper@simon.com
Vice President & General Manager:
Luanne Lenberg
(954) 846-2300
llenberg@simon.com
Regional Director of Marketing:
Joellyn Fellmeth
(954) 846-2300
jfellmeth@simon.com