THE MILLS AT
JERSEY GARDENS
CONTENTS
The Simon Experience Property Overview
Market Overview
Trade Area
Trade Area Map Location and Access Aerial View
Site Plan
Merchandising Mix at a Glance
Simon Marketing
Property Contacts
Information accurate as of 12/1/15. Sources: SPG Research; trade area
demographic information per Pitney Bowes MapInfo (2014).
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THE SIMON EXPERIENCE —
WHERE BRANDS & COMMUNITIES
COME TOGETHER
More than real estate, we are a company of
experiences. For our guests, we provide distinctive
shopping, dining and entertainment. For our
retailers, we offer the unique opportunity to thrive
in the best retail real estate in the best markets.
From new projects and redevelopments to
acquisitions and mergers, we are continuously
evaluating our portfolio to enhance the Simon
experience - places where people choose to shop
and retailers want to be.
We deliver:
SCALE
Largest global owner of retail real estate including Malls,
Simon Premium Outlets and The Mills
®
®
QUALITY
Iconic, irreplaceable properties in great locations
INVESTMENT
Active portfolio management increases productivity and returns
GROWTH
Core business and strategic acquisitions drive performance
EXPERIENCE
Decades of expertise in development, ownership, and management
That’s the advantage of leasing with Simon.
PROPERTY
OVERVIEW
The Mills at Jersey Gardens is New Jersey’s largest value,
retail and entertainment shopping center all under one
roof and offers the best names in stores and restaurants.
— Features over 200 stores including Neiman Marcus Last Call, Saks Fifth
Avenue OFF 5TH, Century 21 Department Store, Coach Outlet,
Tommy Hilfiger, Victoria’s Secret, NikeFactoryStore, Under Armour
Factory House, and Michael Kors.
— Shoppers enjoy tax-free shopping on clothes and shoes.
— The center offers daily transportation from both the Port Authority Bus
Terminal and Newark Liberty International Airport.
2
MARKET
OVERVIEW
The Mills at Jersey Gardens serves the Elizabeth,
New Jersey market, which is the county seat of
New Jersey and is located within the New York City
metropolitan area.
— Located in the heart of the northwest corridor, one of the most
populated areas in the nation, the property serves a trade area of over 1.4 million shoppers.
— The city of Newark is just minutes away from the property.
— Within 10 miles of the property are seven colleges with approximately
20,000 full- and part-time students.
— The Mills at Jersey Gardens is an active participant in the local
community through the Urban Enterprise Zone program, which has
helped to cut local unemployment by half.
— The top employers in nearby Newark include the Newark Liberty
International Airport, Verizon, Prudential, PSE&G and Horizon Blue
Cross Blue Shield.
3
TRADE AREA
The Mills at Jersey Gardens is the top value-retail
destination for shoppers in metropolitan New York
City and New Jersey.
— The trade area is located in Union County, one of the most
populated areas in the nation.
— 36% of the customer base is from tourism.
— International customers account for 25% to 30% of sales.
2014
2019
Trade Area Population
18,138,081
18,899,145
Total Daytime Population
19,731,698
Trade Area Households
6,585,621
6,881,114
Average Annual HH Income
$89,951
$96,400
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TRADE AREA
Pine Ridge
nes
Mount Pocono
rald Lakes
Crandon Lakes
Saw Creek
Ross Corner
Ringwood
CENTER INFORMATION
Franklin
Ogdensburg
Simon Centers
Penn Estates
Competition
Kaser
Suffern
30 MILE
Airmont
Chestnut Ridge
Ramsey
Newton
Bloomingdale
Oakland
Allendale
Armonk
Bardonia
Montvale
nsburg
Eagleville
Spring House
Warminster Heights
Ambler
FortWashington
Br yn Ath yn
Village Shires
White Horse
Langhorne
Feasterville
Penndel
Hulmeville
Levittown
Tullytown
Groveville
Bordentown
Fieldsboro
Farmingdale
6
6
Park Ridge
87
Spring Lake Heights
Elmsford
Cos Cob
Piermont
White Plains
Hartsdale
Greenville
Northvale
Avon-By-the-Sea
Lake Como
Vista Center
Stamford
Valhalla
Grand View-on-Hudson
Franklin Lakes
Hillsdale
East Stroudsburg
1. The Mills at Jersey
Gardens
Norwood
Midland Park
Riverdale
Neiman Marcus
Last Call, Lord & Taylor OutletMarksboro
Westwood
Kinnelon
Stroudsburg
Andover
Ridgewood
Delaware Water
Gap 5TH, Century 21
Closter
Store, Saks Fifth Avenue
OFF
Johnsonburg
Lake Telemark
Glen Rock
15
Hainesburg
Hopatcong
15
Demarest
Department Store, Cohoes, Burlington,
Gap,
ort
Oradell
Cresskill
Byram Center
Prospect Park
Bed
Bath
&
Beyond,
Marshalls
River Edge
rodheadsville
Mount Hermon
White Meadow Lake
Lincoln Park
Allamuchy
80
2. Americana Manhasset Portland
21 14
21
9W
Tenafly
Paterson
Stanhope
Hope
Panther Valley
1418 18
Boonton
Totowa
Maywood
3. Brunswick
Square
Wharton Rockaway
Saylorsburg
Netcong
Delaware
22
Singac
22
Macy’s, JCPenney
Englewood Cliffs
Garfield
Great Meadows
Roseto
Victory Gardens
Clifton
Bogota
Kenvil
Budd Lake
46
4. Cross Country Shopping Center Mountain Lake
North
Caldwell
Hackettstown
Wallington
Succasunna
Wind Gap
Macy's,
Sears
Palisades Park
Caldwell
Bridgeville
Morris Plains
Ackermanville
Brookdale
5. Hudson Mall
Beattystown
Essex Fells
Rutherford Ridgefield
6. Jackson Premium Outlets Brookfield
Glen Ridge
Oxford
Morristown
7. Jersey Shore Premium Outlets
Guttenberg
Port Murray
Chester
Long Valley
8. Kings Belfast
Plaza Martins Creek
Silver Lake
9
Florham Park 9
Mendham
Port
Colden
East
Orange
Union
City
Macy’s,
Sears
Madison
Chapman
287
Washington
Stockertown
East Newark
Harmony
9. Livingston
Mall
Hoboken
Nazareth Tatamy
Chatham
11
11
Newark
Lord & Taylor, Macy’s, Sears Broadway
Bath
13
13
Califon
5
New Village
5
Peapack and Gladstone
Jersey
City
Summit
10. The Mall at Bay Plaza
Upper Stewartsville
Asbury Glen Gardner
New
Providence
Far Hills
Macy’s,
PalmerJCPenney
Heights
Greenwich
22Kenilworth
11. The MallWest
at Short
Hills
Easton
Bayonne
High Bridge
Roselle Park Elizabeth
Bloomingdale’s,
Marcus, Nordstrom,
Glendon Neiman
Alpha Bloomsbury
1
a
Garwood Roselle
Middletown
78
Macy’s, Saks Fifth Avenue
Lebanon
Fanwood
Clinton
Raubsville
Freemansburg
12.
Menlo Park Mall
Linden
North Plainfield
White House Station
Finesville
Green Knoll
Rahway
Nordstrom, Macy’s
88
Fountain Hill
Riegelsville
13. Newport Centre
Middlesex
Avenel
Hellertown
19
19
Macy’s, JCPenney, Sears, Kohl’s
Raritan
South Plainfield
Iselin
Milford
Bound Brook
14. The Outlets at Bergen Town Center
23
23
South Bound Brook
Sewaren
12 Fords
12
Metuchen
Neiman Marcus Last Call, Nordstrom Rack,
DeSales University
Society Hill
Weston
Saks Fifth Avenue OFF 5TH Frenchtown
Perth Amboy
Coopersburg
Flemington
206 Millstone
15. Paramus Park
Highland Park
Macy's, Sears
Clyde New Brunswick
South Amboy
Six Mile Run
16. Richlandtown
Queens Center
Belle Mead
Sayreville
Macy’s, JCPenney
Harlingen
Milltown
Madison Park
Franklin Park
North Middletown
17. Shoppes at Old Bridge
Keyport
lford Square
Skillman
Ten
Mile
Run
3
Leonardo
18.
The
Shops
at
Riverside
3
Trumbauersville
East Rocky Hill
Stockton
Blawenburg
Bloomingdale's, Barnes & Noble, Pottery
Barn
Navesink
Brownville Strathmore
Spotswood
Hopewell
19. Staten Island Mall
Monmouth Junction
Helmetta
Morganville
Dublin
Sea Bright
PerkasieJCPenney,
Macy’s,
Sears
Fairview
17
New Hope
17
Rumson
Jamesburg
20. Westchester's
Ridge Hill
Princeton
Red
Bank
Silverdale
Lincroft
95
Robertsville
Rossmoor
Monmouth Beach
Lord
& Taylor
Plainsboro Center
Pennington
Telford
1
21.
Westfield
Garden
State
Plaza
Oceanport
Doylestown
Souderton
all
Clearbrook Park
Lawrenceville
Neiman Marcus,NewNordstrom,
Lord & Taylor,
Britain
Englishtown
West Long Branch
9
Macy's,
JCPenney
Harleysville
Hatfield
nt
East Freehold
Tinton Falls
Hightstown
22. Willowbrook Mall
Freehold
Newtown Grant
Deal
130
Lord &
Taylor, Bloomingdale’s, Macy’s, Sears
Kulpsville
Lansdale
Yardley
Allenhurst
Mercerville
West Freehold
23.
Woodbridge
Center
Richboro
Newtown
Skippack
77
Roosevelt
Robbinsville
Lord North
& Taylor,
JCPenney, Sears
Ocean Grove
Wales Boscov’s, Macy’s,
Ivyland
Morrisville
ew
Hawthorne
West Nyack Nyack
Waldwick
Lake Mohawk
Thornwood
Upper Nyack
20
20
Tuckahoe
Bronxville
4
4
Pemberwick
Riverside
Byram
Rye
Mamaroneck
Pelham
Centre I s
Pelham Manor
10
10
Locust Valley
Oyster B a
East Nor w
Sands Point
Baxter Estates
Plandome
2
Saddle Rock Estates
Russell Gardens
2
Old Brookville
East Hills
Herricks
North New Hyde Park
New Hyde Park
16
16
New York
Sy o
Greenvale
South Floral Park
Franklin Square
North Valley Stream
Jericho
New Cassel
Salisbury
Uniondale
North W
North Merrick
North Lynbrook
South Valley Stream
Hewlett
Hewlett Neck
S
Freeport
Baldwin Harbor
Harbor Isle
East Atlantic Beach
Point Lookout
N
0
7.5
miles
B
East Meadow
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LOCATION
& ACCESS
The Mills at Jersey Gardens property is
irreplaceable real estate located in the New York
City metropolitan area.
— The area is served by eight railway lines and many busy highways.
— Newark Liberty International Airport is minutes away.
— The center is a day trip from New York City, 30 minutes by train.
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AERIAL VIEW
I-95
VETERANS MEMO
RIAL DR.
Saks Fifth
Avenue OFF 5TH
Century 21 Department Store
Lord & Taylor Outlet Store
Neiman Marcus Last Call
Group USA Clothing Co.
EY
RS
E
J
.
VD
L
B
NS
E
RD
GA
Cohoes
KAPKOWSKI RD.
Burlington
Modell’s
Sporting Goods
Old Navy
Gap
NikeFactoryStore
Bed Bath
& Beyond
Forever 21
VF Outlet
Tommy
Hilfiger
Marshalls
Loews
Theatre
THE MILLS AT JERSEY GARDENS
JERSEY G
ARDENS
BLVD.
N
SITE PLAN
LEVEL II
REDEVELOPMENT KEY
LEVEL II
COHOES
Proposed New Anchors
Proposed New Retail
Proposed New Restaurants
Proposed New Theater Location
Proposed Century 21 Expansion
Proposed New Parking Deck
Existing Center
FOREVER 21
MODELL’S
SPORTING
GOODS
DECK II
NEIMAN
MARCUS
LAST CALL
NIKEFACTORYSTORE
PROPOSED
NEW LOCATION
SERVICE
SERVICE
COURT
COURT
PARKING
DECK
SERVICE
COURT
COURT
BURLINGTON
1800
MARSHALL’S
Drop Off
SERVICE
SHOPS
SHOPS
COURT
COURT
STORAGE 30,000 sf
DECK I
1,800+ SPACES
SERVICE
SERVICE
SHOPS
SHOPS
SHOPS
PROPOSED LOADING
SHOPS
GAP
LEVEL II
TOMMY HILFIGER
PROPOSED LEVEL I EXPANDED CORRIDOR
PATIO 750 sf
SHOPS
SAKS FIFTH AVENUE
OFF 5TH
SERVICE
GROUP USA OLD NAVY
CLOTHING CO.
VF OUTLET
15
17
28
SERVICE
COURT
7
11
16
18 20
20 21
20
LEVEL II
22
23
PARKING
DECK
14
14
11
17
PATIO 821 sf
DROP OFF
COURT
CENTURY 21
21
RESTAURANT
COURT
6
17
RESTAURANT
PATIO 750 sf
SERVICE
COURT
18
PATIO 750 sf
SERVICE
SERVICE
10
SERVICE
COURT
COURT
9
PATIO 679 sf
SHOPS
SERVICE
15
RESTAURANT
PATIO 750 sf
BED BATH
& BEYOND
18
18
21
13
32
17
522
14
14
13
15
14 14
14
17
20
31
13 13
AMC
THEATRES
PROPOSED
NEW LOCATION
34 34
35
34
LEVEL II
N
PROPOSED LEVEL II EXPANDED CORRIDOR
PROPOSED
DINING TERRACE
LEVEL II EXPANSION
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MERCHANDISING MIX
AT A GLANCE
Our unique retail mix is integral to the Simon experience.
The Mills at Jersey Gardens is yet another example of our diverse
portfolio with an enviable directory of the world’s top retailers.
Major Retailers
Saks Fifth Avenue OFF 5TH
Neiman Marcus Last Call
Specialty Retailers, Restaurants, and Entertainment
Abercrombie & Fitch Outlet
Banana Republic Factory Store
Brooks Brothers Factory Store
Calvin Klein
Coach Factory Store
Cole Haan
The Disney Store Outlet
Express Factory Outlet
Forever 21
Gap Outlet
GUESS Factory Store
H&M
Helly Hansen
Hollister Co. Outlet
Kenneth Cole Company Store
Kipling
The Lego Store
Levi’s Outlet Store
Michael Kors
Nautica
NikeFactoryStore
Original Penguin
Puma
Samsonite Factory Outlet
Swarovski
Timberland Outlet
Tommy Hilfiger
True Religion
Under Armour Factory House
Uniqlo
Victoria’s Secret Outlet
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MERCHANDISING MIX
AT A GLANCE
SIMON
MARKETING
Fashion. Discovery. Community. These are the pillars of our
brand and the guiding principles for everything we do at Simon.
Every effort in our marketing program is designed to make the
Simon brand experience exciting, relevant and cool in order
to reinforce our position as the pre-eminent shopping center
destination and build long-term brand loyalty with Millennials
and Fashionistas.
ADVERTISING
Featuring high fashion photography and styling, Simon’s advertising campaign
builds awareness and elevates perceptions among fashion-forward consumers and
influencers. Advertising placements include market leading national and regional
fashion/lifestyle magazines, out of home in over seventy markets, geo-targeted
digital advertising and local radio.
BRAND COLLABORATIONS
Simon collaborates with highly respected fashion partners to launch fully integrated
print, digital and live event programs around key shopping seasons including Spring,
Back to School, Fall and Holiday. Partners include Vogue, Glamour, GQ, Teen Vogue,
Harper’s Bazaar and Refinery 29.
SIMON
MARKETING
DIGITAL ENGAGEMENT
Simon’s new website and mobile website launched in May 2014 with a vibrant,
dynamic new look and improved functionality. Our must-have apps also give
shoppers the real-time information they need to maximize their shopping visits.
— 595,700,002 Website page views
— 120,818,183 Google+ local impressions
— 1,317,729 YouTube views
— 4.685,723 Facebook likes
— 350,117 Twitter followers
— 87,345 Instagram followers
SIMON INNOVATION GROUP
From reinventing the classic loyalty program to bringing the ubiquitous mall
directory to life, Simon has collaborated with game-changing partners to innovate
the shopping experience and further support our retailers. Initiatives include: Simon
Rewards, BagFree Shopping, Interactive Directories and Bluetooth Beacons.
DEDICATED RETAILER SUPPORT
Our dedicated team of Retailer Marketing Specialists provide turnkey support for
new store openings, relocations, retailer events, seasonal campaigns, and integration
into Simon’s Marketing Programs. Multi-channel marketing efforts are custom
designed to build brand awareness and drive store traffic for each retailer initiative.
To learn more, visit: http://business.simon.com/retailer-marketing.
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PROPERTY
CONTACTS
Leasing:
Stacey Lewis
(609) 365-8292
stacey.lewis@simon.com
Big Box & Theatre Development:
Scott Hopper
(847) 263-2471
shopper@simon.com
Mall Manager:
Denise Palazzo
(908) 662-6400
denise.palazzo@simon.com
Director of Marketing &
Business Development:
Crystal Fresco
(908) 662-6381
crystal.fresco@simon.com