Team #1
Yi Fei Ma
Mallory Haynes
 History
 Mission
Statement
 Strategies
 S.W.O.T. Analysis
 Core issue
 Actions
 Recommendation
 Erica
Mills
 Love for art
 Moved around
 Warm
Fuzz Cards was created to
brighten days and create smiles. You do
not need a reason to send a card; you
send a card just for the fun of making
someone smile.
 Marketing
and sales
 Design
 Production
 Accounting
and finances
Strengths
 Strong relationship with retailers and
customers
•
Quick feedback
 Unique
designs
 Small cash investment
 No overhead
 Profitable business
• All sales goals have been successful achieved
• Successful Advertisement
Weakness
 No formal business training
 No graphic design training
 Low profit margin in retail
 Potential for financial risk
Opportunities
 A connection with a senior executive at a
large national chain of stores
 Wedding invitation market and custom
corporate card business has growth
potential
Threats
 Low economic period
• Negative influence on demand
 Leading
competitors have accounted 85
percent of the market
 Mills may lose the opportunity with the
senior executive if she continues with a
slow growth process
 Slow
growth process vs. fast growth
process
 Accountant/Financial
Manager
 Improve sales and marketing strategies
 Invest in inventory
 New designer
 Hire
an accountant
• Handle finances
• Financial advice
 Pursue
opportunity with senior executive
• Invest in inventory
• Lower cost for larger production
 Sales
and marketing strategies are a
strong asset
 Mills unique designs attracts customers
 History
 Mission
Statement
 Strategies
 S.W.O.T. Analysis
 Core issue
 Actions
 Recommendation