Fujitsu PC Thailand
Education Competition
[Draft]
Chaowana Suntornprug
Country Manager
12 July 2012
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About Fujitsu
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One of the world’s biggest
The Japanese global ICT company –
the world's third-largest IT services
provider and No.1 in Japan.*
Committed to deliver
local service globally.
A rich history – over 75 years
of shaping tomorrow with you.
*2011 IT Services Vendor Revenue. Source: Gartner, "Market Share:
IT Services, 2011" 9 April 2012
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Worldwide network of people
We have over 170,000 Fujitsu
colleagues working with customers
in over 100 countries.
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Our Position of Strength
Fujitsu is the
No.1* Global Windows-based
Tablet PC Vendor 2011
Source:
*Source: IDC Worldwide Quarterly PC Tracker Q1
2012, Tablet PC includes Microsoft Windows based
Tablets and excludes Media Tablets such as the
Apple iPad and Android-based Tablets.
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Research and Development
Over 18,500 employees
are engaged in R&D within
the Fujitsu Group.
We have approximately
1,500 researchers in the
Fujitsu Laboratories Group
conducting leading-edge
R&D at 4 global R&D sites,
in addition to numerous
R&D partnerships with
major universities and other
entities worldwide.
Fujitsu Group holds about
102,000 patents
worldwide.
Fujitsu Research and
Development Center Co.,
Ltd. (FRDC) – China
Fujitsu
Laboratories
Ltd.
Japan
London
Beijing
Suzhou
Shanghai
Fujitsu
Laboratories
of America, Inc.
(FLA)
Sunnyvale
Texas
Fujitsu Laboratories
of Europe Ltd. (FLE)
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Green IT: Sustainability is important to us
We are committed to shape a
sustainable society.
We have set a global target –
to help reduce our customers
CO2 emissions by more than
15 million tonnes from 2009-2012.
We are on track to achieve this.
15 million tons is equal to:
– Annual emissions of 2.7m cars in USA
– Annual total emissions of Lithuania
– Annual emissions of 1.4 million Brits,
or 2.1 million Swedes, or 2.4m French,
or 600k Americans
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We do everything in ICT
Working with you to
deliver end-to-end solutions.
Services
PC/Mobile
Servers
Networks
Software
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Over 75 years of shaping tomorrow with
you
We began operations in
1935 as a manufacturer of
communications equipment.
In 1954, we developed
our first computer.
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Over 75 years of shaping tomorrow with
you
We’ve developed the
world’s fastest supercomputers.
Supercomputer
PRIMEHPC FX10
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Comprehensive Product Range
Notebook
PCs
Convertibles & Tablet PCs
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Desktop PCs
Accessories
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Professional Slate
All-in-One
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Quality and Reliability
Drop test
Open-and-shut test
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Shock test
Vibration test
Repeated pressure test
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Concentrated pressure test
On LCD Cover
Connector tension test
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2012 Design Philosophy
TAKUMI
Expert – Artisan – Professional
Products for those who are good at what they do, and who
need powerful and reliable tools to succeed.
FUJITSU CONFIDENTIAL
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Leading position in HK schools and retails
University Projects in
Hong Kong
FY10
#1 Position
Hong Kong
CY11
To continue as #1
Continue to maintain
Retail market share #2
as at 2HFY10
Continue to maintain
Retail market share #1
as at 1HFY10
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Fujitsu’s Strength in Schools/Education
Singapore
Hong Kong
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South Pacific
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About the Education Competition
FUJITSU CONFIDENTIAL
Copyright 2012 FUJITSU PC ASIA PACIFIC LIMITED
FUJITSU CONFIDENTIAL
LH 532 Key Selling point
 Fujitsu most affordable main stream laptop
 New Takumi Design
 1 USB 2.0 and 3 x USB 3.0
 Weight 2.1 kg
 5 colour Matt Black, Lavender, Garnet Red, Shiny Black, Red
FUJITSU CONFIDENTIAL
Competition Overview
Topic:
• Creating an integrated Marketing and Communication Program for the
Japanese notebook – the new LIFEBOOK LH532
Scope:
• Utilizing your knowledge of Marketing, Branding and Communications to
prepare a proposal on how to market the LH532 notebook to the targeted
audience.
• Research on consumers’ mentality towards a Japanese brand and their
buying behavior.
• You are free to use any tools – online and offline and create a 360 degree
program that include PR, Branding, Ads, Online, Social Media.
Grading:
Marks will be allocated based on the following criteria:
• Understanding of the product – The LIFEBOOK LH532
• Understanding and application of marketing and communication tools
• Presentation and Quality of report
• Research work
• Originality and Creativity
• Teamwork
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Competition Overview
Deliverables:
• A write-up report on your ideas and proposal – at least XX words
• A team presentation with the LIFEBOOK LH532 at the judging day.
• All creative, ads, videos that the team produces will have to be submitted
for judging. You may store them in a CD/DVD for submission and
evaluation.
Scope:
• Utilizing your knowledge of Marketing, Branding and Communications to
prepare a proposal on how to market the LH532 notebook to the targeted
audience.
• You are free to use any tools – online and offline and create a 360 degree
program that include PR, Branding, Ads, Online, Social Media.
Competition Period:
• XX to XX
Prize:
• THB10,000
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Other information
• Teams will need to take photos of themselves during the course of
competition and work.
• Fujitsu may interview the contestants and the winners, which include
media interviews and creation of case study for the program.
• All materials submitted to the judging team and Fujitsu will be deemed
properties of Fujitsu.
• Fujitsu may utilize any materials and photos from this program in Fujitsu’s
owned media, including websites, Facebook and Youtube Channels.
• All decisions made by the judging team and Fujitsu are final.
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