Brief Summary of Intellectual Property Activities FUJITSU LIMITED 2015.12.14 Copyright 2015 FUJITSU LIMITED Function of IP strategy Fujitsu’s Intellectual Property strategy Business strategy Technology strategy Business IP strategy Value of IP to the Business: (1) IP confirms Fujitsu’s standing as a technology company (2) IP provides values appropriate to each business 1 Copyright 2015 FUJITSU LIMITED Current standing of Fujitsu’s patents Ranking in Number of Granted patents (2014) ■Japan ■U.S. Canon Inc. Mitsubish Electric Corporation Panasonic Corp IBM Corporation Samsung Electronics Co Ltd Canon Inc. Sony Corp Microsoft Corp Toshiba Corp Qualcomm Inc Google Inc LG Electronics Inc Panasonic Corp Apple Inc General Electric Co Fujitsu Ltd Seiko Epson Corp Ricoh Co Ltd Intel Corp TOYOTA MOTOR CORPORATION Toshiba Corp Ricoh Company, Ltd. Fujitsu Ltd Honda Motor Co., Ltd. DENSO CORPORATION NEC Corporation FUJIFILM Corporation Seiko Epson Corporation Hitachi Ltd. Nippon Telegraph and Telephone Corporation Sony Corp Sharp Corporation Fuji Xerox Co., Ltd. Dai Nippon Printing Co., Ltd. KYOCERA Corporation NISSAN MOTOR CO., LTD Hewlett Packard Development Co LP Telefonaktiebolaget L M Ericsson Hon Hai Precision Industry Co Ltd Samsung Display Co Ltd All applicants were counted on the Patent Grants Issuance date All applicants were counted on the Patent Grants Issuance date Source: Data provided by IFI CLAIMS Patent Services Source: In-house investigation based on data published by Japan Patents Office We were ranked by the EPO as one of the top 50 companies for patent filing in 2014 We have been awarded ”Top100 goofball innovator award” presented by THOMSON REUTER for the fourth consecutive year 2 Copyright 2015 FUJITSU LIMITED Intellectual Property strategy Ⅰ. File and obtain patents protecting inventions created from R&D activities to protect Fujitsu technology and business Enhancing business flexibility through cross-licensing with other companies Securing business competitive advantages via differentiation of our products and services Ⅱ. Planning and conducting new IP strategy for companywide IP utilization to further contribute to business Creating new market by offering IPRs Accelerating innovation by co-creation Creating Ecosystem IP utilization Creating new market Enforcement of IPR Accelerating the innovation Cross-license Ecosystem 3 Copyright 2015 FUJITSU LIMITED Case1 Optical transport network (IPR for protecting business) Optical transport system : FLASHWAVE Core technologies of high-speed optical transport are protected by patents Fujitsu’s optical transport network system protected by patents contributes to stable carrier business Cloud FLASHWAVE Data Center FLASHWAVE Home Enterprise FLASHWAVE Many core technologies such as ROADM, OTN and digital coherent optical transmission, are protected by patents Mobile 4 Copyright 2015 FUJITSU LIMITED Case2 Biometrics authentication (market creation) Palm Vein Authentication Standardization Core Technology Purpose Purpose Expansion of the market Public use (government procurement ) Linkage Approach International standardization activity Adding veins into existing spec(Face, Finger print, Iris) Value-added Algorithm, censors technology for high authentication function Products ATM machine Face Fingerprint Iris Entry control system Informatio n access Vein 5 Copyright 2015 FUJITSU LIMITED Case3 Technology sales (regional contribution) Intellectual property matching activity Fujitsu supports the development of new business by small-medium enterprise(SME) through licensing of Fujitsu's “sleeper patents.” Through this activity, Fujitsu builds a win-win relationships between customers (e.g. SME and financial institutions) or local authorities and us SME throughout the country New products, services Licensing Licensable patents revitalizing regional economies (tech.transfer) increasing the profits of SME As a system Subsidy for IP licensing Supporting the collaboration between Fujitsu and others Local Authority Creating business model Industry/academia/ government cooperation Foundation for the Promotion of Industry Media University Regional financial institution Financing, business support publicity 6 Copyright 2015 FUJITSU LIMITED Providing the value through the IP ecosystem Accelerating co-creation and Open innovation Innovation Software house Customer Knowhow Technology Univ./ Research Center Idea IPR Equipment manufacturer Partner Accelerating creation of the innovative products, services 7 Copyright 2015 FUJITSU LIMITED